Ready to ignite your marketing? You can’t start a fire without a spark.
The Spark promotes powerful marketing strategies. With each article, you will experience Rockstarr marketing with tangible tactics you can start using today.
Articles About Business Planning
25 Businesses You Can Start Today
BIZ BOOTCAMP Launch Your Business In Days Built for aspiring business owners like you, Biz Bootcamp is the premier self-paced course to start, grow and scale your business! GROWTH AMPLIFIER Increase Revenue & Accelerate Growth...
How to Rank Your Business on the First Page of Google
Search engine optimization (SEO) is a digital marketing methodology which enables businesses to increase organic search results ultimately driving traffic and leads. It has dramatically grown in importance over the years as businesses try to get their products and...
The 4 Things I Wish I Knew Before Starting a Business
1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed. It shouldn’t be complex or drawn out. As your business grows, your why will...
The Social Media Metrics That Matter
Let’s face it! When it comes to social media metrics, it’s confusing and overwhelming. Every week there seems to be a new metric created. Luckily, your social media goals will help determine which metrics are most important to you and your business. For every goal you...
8 Easy Steps to Creating a Killer Social Media Strategy
The key to success when it comes to social media is having a strategy. Without a strategy and understanding your goals and your audience, it’ll be difficult to get the results you want. Whether you’re a seasoned social media pro or you’re starting from square one,...
The 4 Keys to Social Media Success
There’s a lot more to social media marketing than posting on Facebook or Twitter and forgetting about it once you post. Unfortunately, social media marketing is often treated as a single discipline, but it’s actually composed of four equally important parts. If...
The Best Social Media Channels For Your Business
From marketing managers, to a business owner looking to leverage social media, it’s important to understand the channels available. In doing so, you can help maximize your reach, engage with the right people, and grow your business by achieving your goals. To keep...
Marketing Tools and Tactics
Did you know... There are more than 73 Marketing Tools & Tactics Every time we turn around, the world of marketing evolves and there is a new platform or tactic capturing your audience's attention. According to DigitalMarketer, there are 73 marketing activities...
Creating a Marketing Strategy
Did you know...Less than 50% of Businesses Have a Documented Marketing Plan?It seems crazy to think about this now, but do you remember life before GPS, cell phones or even Map Quest? When you wanted to get from point A to point B, you had to take out a map and figure...
Articles about Building a Business
5 Steps to Update Your Company’s Brand
Your company's brand defines who it is while resonating with your ideal clients. It's the brand that builds trust in your business. The brand should be recognizable, memorable, and ideally timeless. But at some point you may feel it's time for a brand update when your...
How to Rank Your Business on the First Page of Google
Search engine optimization (SEO) is a digital marketing methodology which enables businesses to increase organic search results ultimately driving traffic and leads. It has dramatically grown in importance over the years as businesses try to get their products and...
10 Common Landing Page Mistakes to Avoid
A landing page is built to encourage visitors to take a specific action. Whether it’s opting in to a lead magnet, resource, or newsletter, purchasing a product or service, or filling out a form, every good landing page requires two things: a great offer and a great...
How to Write Attention-Grabbing Website Headlines That Convert
Writing headlines is hard. A great headline can get you clicks, which can lead to higher conversions. But, you’ll come across more bad headlines than good – especially on social media. You have seconds to make an impression before people leave your website. So, we...
Articles About Growing a Business
How to Rank Your Business on the First Page of Google
Search engine optimization (SEO) is a digital marketing methodology which enables businesses to increase organic search results ultimately driving traffic and leads. It has dramatically grown in importance over the years as businesses try to get their products and...
Top 5 Reasons Why Your Website Doesn’t Convert
You built out a beautiful website with amazing landing pages and the highest definition images – but you’re not getting visitors to do what you want them to do. You’re left wondering why all your hard work is going to waste. If you’re having trouble converting...
10 Quick Fixes for a More User-Friendly Website
With today’s rapidly changing digital trends, your website can feel outdated and old real quick. And, it’s difficult to keep up with the trends if you don’t have the time and money to invest in such a large ongoing project. To help you deal with this challenge, we put...
14 Secrets to Keeping Your Visitors on Your Website
Did you know that 70 to 96% of the people who abandon your site will never return? That’s why one of your number one goals with your website is to convert people into customers on their first visit. The longer your visitors stay on your website, the more engaged...
10 Mistakes People Might Hate About Your Website
Having a bad website can cause you to lose customers, ultimately losing you money. But, you’d be surprised how often this happens. Oftentimes, businesses will design their websites without knowing what goes into a great site. From our experience, these are the 10 most...
5 Simple Ways to Optimize Your Website to Get More Leads
Creating an optimized landing page is one of the most effective ways to generate leads for your business. But, it’s more than just placing a “Sign Up Now” button on your page to see leads. Instead, you’ll have to be much more strategic about your approach. First,...
25 Ways to Grow Your Social Media Following
Today, as more businesses are joining social media, the real question many are asking is how do I gain more followers organically? Not just any followers – real followers who aren’t bots, who love your brand and are looking to engage. There are a number of ways you...
How to Keep Your Audience Engaged on Social Media: Step-by-step
You spend hours on copy and design to get a social post ready to be engaged and connected with. You check your engagement hours later only to find one of the most frustrating parts of social media – there’s no engagement. It’s a hard pill to swallow because not only...
4 Mistakes You’re Probably Making on Social Media
Social media has completely revolutionized how people interact with brands. People have come to expect “always-on” experiences in real-time that are personalized for every moment. In fact, 76% of consumers expect the brands they love to understand their wants and...
Articles About Starting a Business
25 Businesses You Can Start Today
BIZ BOOTCAMP Launch Your Business In Days Built for aspiring business owners like you, Biz Bootcamp is the premier self-paced course to start, grow and scale your business! GROWTH AMPLIFIER Increase Revenue & Accelerate Growth...
5 Reasons to Start a Side Hustle
If you have a dream of starting your own business, it's time to start growing your business from the ground up with a side hustle. Starting a side hustle is one of the best ways to gain financial freedom and independence, as well as learn more about yourself, grow...
The 4 Things I Wish I Knew Before Starting a Business
1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed. It shouldn’t be complex or drawn out. As your business grows, your why will...
The 20 Must-Read Quotes For Starting a Business
Starting a business can be exciting, inspiring, and frustrating all rolled into one. To help you stay motivated, here are the top 20 must-read quotes for starting a business. “A big business starts small.” -Sir Richard Branson“You don’t build a business, you build...
How I Started My Business and Found Independence From Corporate America
It’s 2010 and I’m working for my parent’s printing company thinking I had it all figured out. But, I was about to experience a rude awakening, and life as I knew it was about to change. The housing bubble burst and the recession was in full force. The government had...
Gain The Independence You Need From Your Dead-End Job
Mondays. It was the day I dreaded the most every week. I’m lying. Monday through Friday I would wake up already thinking about my overflowing work to-do list. I would crawl out of bed knowing that hours of Zoom calls that could have been emails wait for me in the...
Articles About Marketing Partners and Teams
Marketing Tools and Tactics
Did you know... There are more than 73 Marketing Tools & Tactics Every time we turn around, the world of marketing evolves and there is a new platform or tactic capturing your audience's attention. According to DigitalMarketer, there are 73 marketing activities...
The Eight Must-Ask Questions When Hiring a Marketing Partner
Most small and medium companies know that their internal marketing department can’t do it all (if they have a marketing department in the first place). They have strong yet small, scrappy teams who are trying to balance and deliver upon at least 25 top priorities at...
Creating a Marketing Strategy
Did you know...Less than 50% of Businesses Have a Documented Marketing Plan?It seems crazy to think about this now, but do you remember life before GPS, cell phones or even Map Quest? When you wanted to get from point A to point B, you had to take out a map and figure...
Defining Today’s Marketing Team
Let’s talk about today’s marketing team member. Tell me if this sounds familiar... I started a new role in a marketing team on a Monday. The job duties were pretty well defined in the interview process and reasonable for a single team member. By Tuesday afternoon, the...
Articles About the Job Hunt & LinkedIn
Write a Rockstarr Resume
The 4 Steps You Need to Take to Create a Rockstarr Resume Recruiters spend an average of 6 seconds reviewing each resume. SIX SECONDS. This is how long you have to get noticed. This is not the time for lengthy drum solos or endless guitar riffs. Rockstarrs write...
Prepare for an Interview like a Rockstarr
The 4 Steps You Need to Take to Prepare for an Interview We get it. You got the call back from the recruiter. The appointment is scheduled for your interview. It’s the best moment followed by an immediate moment of dread. Interviewing is one of the hardest things that...
Build a Rockstarr LinkedIn Profile
The 7 Steps You Need to Take (Today) to Create a Rockstarr LinkedIn Profile 1. Get a Custom URL LinkedIn automatically assigns you a URL. If you want to put this in your resume or add it to your email signature, the default URL with the extra numbers at the end...
Articles that Celebrate Marketing
Cheers to Strong Women
On this International Women’s Day, I wanted to celebrate the strong women in my life. Growing up...
Spark | Beauty Bakerie
Company: Beauty Bakerie What sparked our interest: This post is an epic example of great marketing...
Spark | Fuzzed up Bear
Company: Fuzzed up Bear What sparked our interest: In these unprecedented times, we are searching...
Spark | Chicago Bagel Authority
Company: Chicago Bagel Authority (CBA) What sparked our interest: Protecting patrons and employees...
Spark | OLD BAY
Company: OLD BAY What sparked our interest: Growing up on the East Coast, I know that you can take...
Spark | Piece Pizzeria
Company: Piece Pizzeria What sparked our interest: We love our Chicago pizza! Piece is one of our...
Spark | Boston Proper
Company: Boston Proper What sparked our interest: In honor of Mother's Day, we picked this gem...