Ready to ignite your marketing? You can’t start a fire without a spark.
The Spark promotes powerful marketing strategies. With each article, you will experience Rockstarr marketing with tangible tactics you can start using today.
Articles that Celebrate Marketing
Spark | Reverie Organizational Development Specialists
Company: Reverie Organizational Development Specialists What sparked our interest: I accidentally...
Spark | Hello Adorn
Company: Hello Adorn What sparked our interest: Website design is essential in making an online...
Spark | Give InKind
Company: Give InKind What sparked our interest: The holiday season is the best time to show how...
Spark | Mayor Jamie D. Watts
Company: Mayor Jamie D. Watts What sparked our interest: Moving from Chicago to a small town, we...
Spark | Dixon Turnbull
Company: Dixon Turnbull What sparked our interest: When we hear (or see) the words ‘’law firm,’’...
Spark | 10 Million Women
Company: 10 Million Women What sparked our interest: For us, it is always amazing to see companies...
Spark | Nood
Company: Nood What sparked our interest: Do we even need to explain? Seeing these posts and ads in...
Spark | Abogados Café
Company: Abogados Café What sparked our interest: When I saw this image, I had to stop and go to...
Spark | Sharing Excess
Company: Sharing Excess What sparked our interest: Powerful. Helpful. Compassionate. Invaluable....
Spark | Burton Snowboards
Company: Burton Snowboards What sparked our interest: This post from Burton Snowboards caught our...
Spark | Still Love Co.
Company: Still Love Co. What sparked our interest: When I first came across Still Love Co., I was...
Spark | Mujer Divina Coffeeshop
Company: Mujer Divina Coffeeshop What sparked our interest: Who doesn't love a cup of coffee in...
Spark | Female Invest
Company: Female Invest What sparked our interest: Scrolling through Instagram, this post caught my...
Spark | Ernest Packaging Solutions
Company: Ernest Packaging Solutions What sparked our interest: In a world where consumers are...
Spark | Las Vegas Raiders
Company: Las Vegas Raiders What sparked our interest: Women have always been passionate about...
Spark | SMALIK Enterprises
Company: SMALIK Enterprises What sparked our interest: So much of our lives are dictated by our...
Spark | MCREY Motocross Co
Company: MCREY Motocross Co. What sparked our interest: I was minding my business through...
Spark | Sip Shop Hooray
Company: Sip Shop Hooray What sparked our interest: Everything about this post is extraordinary:...
Spark | Black Girl Sunscreen
Company: Black Girl Sunscreen What sparked our interest: Black Girl Sunscreen is all about...
Spark | Raising Smart Girls
Company: Raising Smart Girls What sparked our interest: The first thing that caught my attention...
Spark | ZIM
Company: ZIM Integrated Shipping Services Ltd. What sparked our interest: Logistics and shipping...
Spark | Beauty Bakerie
Company: Beauty Bakerie What sparked our interest: This post is an epic example of great marketing...
Spark | Fuzzed up Bear
Company: Fuzzed up Bear What sparked our interest: In these unprecedented times, we are searching...
Spark | Chicago Bagel Authority
Company: Chicago Bagel Authority (CBA) What sparked our interest: Protecting patrons and employees...
Spark | OLD BAY
Company: OLD BAY What sparked our interest: Growing up on the East Coast, I know that you can take...
Spark | Piece Pizzeria
Company: Piece Pizzeria What sparked our interest: We love our Chicago pizza! Piece is one of our...
Spark | Boston Proper
Company: Boston Proper What sparked our interest: In honor of Mother's Day, we picked this gem...
Shine Bright Like A Rockstarr
Creating Your Ideal Client Profile
As a small business owner, keeping up with all the competing brands in your industry can be...
Platinum Messaging Method
Crafting a Message That Resonates With Your AudienceIn successful marketing efforts, crafting a...
The Power of Legendary Content
"I won't be a rock star. I will be a legend.''- Freddie MercuryWhen it comes to content marketing,...
Why You Need a Privacy Policy on Your Website
As a small business owner, you understand the importance of protecting your customers' personal...
Rockstarr & Moon: Giving Back
A MESSAGE FROM OUR FOUNDER I was diagnosed with Appendix Cancer in my mid-thirties. It was a...
Introducing the Anti-Agency Marketing Agency
A MESSAGE FROM OUR FOUNDER The world of marketing is as bold as it is full of gray areas. The...
The Right Strategic Marketing Partner
Any business owner knows that marketing is essential to the success of their company. After all,...
How to Make The Most Out of Your Marketing Budget
Do you ever feel you're not getting the most out of your marketing budget? You're not alone....
Secrets For Successful Women-Owned Businesses
Men are often seen as more capable and successful in owning and running a company, which has been...
5 Ways To Stand Out From Other Businesses
In today's competitive business landscape, finding ways to stand out from the crowd is more...
The Benefits of Working With a Women-Owned Marketing Company
Women-owned businesses are often passed over for marketing and communications contracts—what a...
Working With a Female-Owned Marketing Firm
As a female-owned company, you know the importance of supporting other women in business. And when...
First Meeting With a Marketing Consultant
If you're a woman who owns or leads a business, you've been thinking about working with a...
The Power of Storytelling in Marketing
Have you ever wondered why storytelling is such an important marketing tool? When done right,...
How to Build Your Social Media Presence
When starting a business, building a social media presence that helps you reach new customers and...
How To Keep Your Energy and Enthusiasm Up
Are you struggling to keep your energy and enthusiasm high while running your company? You're not...
Dealing With Doubt as a Woman Entrepreneur
Starting your own business is an exciting and daunting project. However, there can be an extra...
Networking With Women-Owned Businesses
When it comes to business, networking is essential for success. And when it comes to networking,...
Pricing Your Products/Services Competitively
Are you worried about pricing your products or services competitively? You're not alone. Many...
Importance of Good Online Customer Service
We've all done it- ordered something online and had to deal with less-than-stellar customer...
Tips For Building a Solid Branding Strategy
Do you own a business? Are you looking for ways to build a strong branding strategy? When branding...
How To Identify Your Target Market
Knowing your target market is essential to a thriving business. But how do you figure out who your...
Why Research Is Key To Success
When most people think about the keys to success in business, they think about things like a...
20 Challenges For Women-Owned Business
Did you know that women own nearly one-third of all companies in the United States? That's a lot...
Cheers to Strong Women
On this International Women’s Day, I wanted to celebrate the strong women in my life. Growing up...
Build a Rockstarr LinkedIn Profile
The 7 Steps You Need to Take (Today) to Create a Rockstarr LinkedIn Profile 1. Get a Custom...
Articles About Business Planning
Creating Your Ideal Client Profile
As a small business owner, keeping up with all the competing brands in your industry can be difficult. To ensure your brand stands out, you must create an Ideal Client Profile to help you identify and target the right audience for your business. Establishing an Ideal...
Platinum Messaging Method
Crafting a Message That Resonates With Your AudienceIn successful marketing efforts, crafting a message that resonates with your target audience is key. It's not enough to simply put out a generic message and hope it sticks with everyone who comes across it. You need...
Introducing the Anti-Agency Marketing Agency
A MESSAGE FROM OUR FOUNDER The world of marketing is as bold as it is full of gray areas. The typical story we’ve heard from our clients is that they need a website. They work with a marketing agency to create their website, and they are tied to them for the rest of...
The Right Strategic Marketing Partner
Any business owner knows that marketing is essential to the success of their company. After all, how can you sell your products or services if no one knows that they exist? However, with so many different marketing channels and strategies, it can be challenging and...
First Meeting With a Marketing Consultant
If you're a woman who owns or leads a business, you've been thinking about working with a marketing consultant. A good marketing consultant will help you assess your business's current situation and develop a tailored plan for your company's needs. They will provide...
Pricing Your Products/Services Competitively
Are you worried about pricing your products or services competitively? You're not alone. Many women-owned businesses grapple with this issue, especially when they are starting. Knowing how to price your products and services competitively is key to success in any...
How To Identify Your Target Market
Knowing your target market is essential to a thriving business. But how do you figure out who your target market is? And once you know, how do you create a strategy around it? There's no one-size-fits-all answer to identifying your business' target market. However,...
Why Research Is Key To Success
When most people think about the keys to success in business, they think about things like a well-defined niche, good marketing, and effective branding. While these are important, research is often overlooked and is one of the most critical factors to success,...
25 Businesses You Can Start Today
BIZ BOOTCAMP Launch Your Business In Days Built for aspiring business owners like you, Biz Bootcamp is the premier self-paced course to start, grow and scale your business! GROWTH AMPLIFIER Increase Revenue & Accelerate Growth...
How to Rank Your Business on the First Page of Google
Search engine optimization (SEO) is a digital marketing methodology which enables businesses to increase organic search results ultimately driving traffic and leads. It has dramatically grown in importance over the years as businesses try to get their products and...
The 4 Things I Wish I Knew Before Starting a Business
1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed. It shouldn’t be complex or drawn out. As your business grows, your why will...
The Social Media Metrics That Matter
Let’s face it! When it comes to social media metrics, it’s confusing and overwhelming. Every week there seems to be a new metric created. Luckily, your social media goals will help determine which metrics are most important to you and your business. For every goal you...
8 Easy Steps to Creating a Killer Social Media Strategy
The key to success when it comes to social media is having a strategy. Without a strategy and understanding your goals and your audience, it’ll be difficult to get the results you want. Whether you’re a seasoned social media pro or you’re starting from square one,...
The 4 Keys to Social Media Success
There’s a lot more to social media marketing than posting on Facebook or Twitter and forgetting about it once you post. Unfortunately, social media marketing is often treated as a single discipline, but it’s actually composed of four equally important parts. If...
The Best Social Media Channels For Your Business
From marketing managers, to a business owner looking to leverage social media, it’s important to understand the channels available. In doing so, you can help maximize your reach, engage with the right people, and grow your business by achieving your goals. To keep...
Marketing Tools and Tactics
Did you know... There are more than 73 Marketing Tools & Tactics Every time we turn around, the world of marketing evolves and there is a new platform or tactic capturing your audience's attention. According to DigitalMarketer, there are 73 marketing activities...
Creating a Marketing Strategy
Did you know...Less than 50% of Businesses Have a Documented Marketing Plan?It seems crazy to think about this now, but do you remember life before GPS, cell phones or even Map Quest? When you wanted to get from point A to point B, you had to take out a map and figure...
Defining Today’s Marketing Team
Let’s talk about today’s marketing team member. Tell me if this sounds familiar... I started a new role in a marketing team on a Monday. The job duties were pretty well defined in the interview process and reasonable for a single team member. By Tuesday afternoon, the...
Articles about Building a Business
Creating Your Ideal Client Profile
As a small business owner, keeping up with all the competing brands in your industry can be difficult. To ensure your brand stands out, you must create an Ideal Client Profile to help you identify and target the right audience for your business. Establishing an Ideal...
Platinum Messaging Method
Crafting a Message That Resonates With Your AudienceIn successful marketing efforts, crafting a message that resonates with your target audience is key. It's not enough to simply put out a generic message and hope it sticks with everyone who comes across it. You need...
Why You Need a Privacy Policy on Your Website
As a small business owner, you understand the importance of protecting your customers' personal information. That's why having a privacy policy on your website is critical. A privacy policy lets your customers know that you take their privacy seriously and will not...
Introducing the Anti-Agency Marketing Agency
A MESSAGE FROM OUR FOUNDER The world of marketing is as bold as it is full of gray areas. The typical story we’ve heard from our clients is that they need a website. They work with a marketing agency to create their website, and they are tied to them for the rest of...
The Power of Storytelling in Marketing
Have you ever wondered why storytelling is such an important marketing tool? When done right, storytelling can be a potent promoting mechanism. It's been used for centuries to engage audiences, share news and information, and build relationships. Also, stories are...
Importance of Good Online Customer Service
We've all done it- ordered something online and had to deal with less-than-stellar customer service. Maybe the item arrived late, was damaged in transit, or was the wrong size or color. Or we could never get through to a representative on the phone to resolve our...
Tips For Building a Solid Branding Strategy
Do you own a business? Are you looking for ways to build a strong branding strategy? When branding your business, creating a strategy that speaks to your customers and resonates with them is essential. And you might wonder, why is it so important? First impressions...
5 Steps to Update Your Company’s Brand
Your company's brand defines who it is while resonating with your ideal clients. It's the brand that builds trust in your business. The brand should be recognizable, memorable, and ideally timeless. But at some point you may feel it's time for a brand update when your...
How to Rank Your Business on the First Page of Google
Search engine optimization (SEO) is a digital marketing methodology which enables businesses to increase organic search results ultimately driving traffic and leads. It has dramatically grown in importance over the years as businesses try to get their products and...
10 Common Landing Page Mistakes to Avoid
A landing page is built to encourage visitors to take a specific action. Whether it’s opting in to a lead magnet, resource, or newsletter, purchasing a product or service, or filling out a form, every good landing page requires two things: a great offer and a great...
Articles About Growing a Business
Creating Your Ideal Client Profile
As a small business owner, keeping up with all the competing brands in your industry can be difficult. To ensure your brand stands out, you must create an Ideal Client Profile to help you identify and target the right audience for your business. Establishing an Ideal...
Platinum Messaging Method
Crafting a Message That Resonates With Your AudienceIn successful marketing efforts, crafting a message that resonates with your target audience is key. It's not enough to simply put out a generic message and hope it sticks with everyone who comes across it. You need...
The Power of Legendary Content
"I won't be a rock star. I will be a legend.''- Freddie MercuryWhen it comes to content marketing, quality is always better than quantity. There’s no substitute for well-written, valuable content that resonates with your target audience. But what exactly makes content...
Why You Need a Privacy Policy on Your Website
As a small business owner, you understand the importance of protecting your customers' personal information. That's why having a privacy policy on your website is critical. A privacy policy lets your customers know that you take their privacy seriously and will not...
Introducing the Anti-Agency Marketing Agency
A MESSAGE FROM OUR FOUNDER The world of marketing is as bold as it is full of gray areas. The typical story we’ve heard from our clients is that they need a website. They work with a marketing agency to create their website, and they are tied to them for the rest of...
How to Make The Most Out of Your Marketing Budget
Do you ever feel you're not getting the most out of your marketing budget? You're not alone. Marketing can be a tricky beast, especially when it comes to making sure you're spending your money in the right places. But don't worry – we're here to help. Marketing is...
Secrets For Successful Women-Owned Businesses
Men are often seen as more capable and successful in owning and running a company, which has been the case for centuries. But times are changing, and women are starting businesses at an unprecedented rate. The thing is, though, that many of these businesses don’t make...
5 Ways To Stand Out From Other Businesses
In today's competitive business landscape, finding ways to stand out from the crowd is more important than ever. You may wonder how to make your business stand out as a small business owner. After all, with so many companies to choose from, customers can be picky....
How to Build Your Social Media Presence
When starting a business, building a social media presence that helps you reach new customers and keep old ones engaged is essential. Nearly half of all small businesses in the United States are women-owned, but unfortunately, many lack a cohesive social media...
Networking With Women-Owned Businesses
When it comes to business, networking is essential for success. And when it comes to networking, there's no better group to connect with than other women-owned businesses. After all, women understand the unique challenges and opportunities of owning and operating a...
How to Rank Your Business on the First Page of Google
Search engine optimization (SEO) is a digital marketing methodology which enables businesses to increase organic search results ultimately driving traffic and leads. It has dramatically grown in importance over the years as businesses try to get their products and...
Top 5 Reasons Why Your Website Doesn’t Convert
You built out a beautiful website with amazing landing pages and the highest definition images – but you’re not getting visitors to do what you want them to do. You’re left wondering why all your hard work is going to waste. If you’re having trouble converting...
10 Quick Fixes for a More User-Friendly Website
With today’s rapidly changing digital trends, your website can feel outdated and old real quick. And, it’s difficult to keep up with the trends if you don’t have the time and money to invest in such a large ongoing project. To help you deal with this challenge, we put...
14 Secrets to Keeping Your Visitors on Your Website
Did you know that 70 to 96% of the people who abandon your site will never return? That’s why one of your number one goals with your website is to convert people into customers on their first visit. The longer your visitors stay on your website, the more engaged...
10 Mistakes People Might Hate About Your Website
Having a bad website can cause you to lose customers, ultimately losing you money. But, you’d be surprised how often this happens. Oftentimes, businesses will design their websites without knowing what goes into a great site. From our experience, these are the 10 most...
5 Simple Ways to Optimize Your Website to Get More Leads
Creating an optimized landing page is one of the most effective ways to generate leads for your business. But, it’s more than just placing a “Sign Up Now” button on your page to see leads. Instead, you’ll have to be much more strategic about your approach. First,...
25 Ways to Grow Your Social Media Following
Today, as more businesses are joining social media, the real question many are asking is how do I gain more followers organically? Not just any followers – real followers who aren’t bots, who love your brand and are looking to engage. There are a number of ways you...
How to Keep Your Audience Engaged on Social Media: Step-by-step
You spend hours on copy and design to get a social post ready to be engaged and connected with. You check your engagement hours later only to find one of the most frustrating parts of social media – there’s no engagement. It’s a hard pill to swallow because not only...
4 Mistakes You’re Probably Making on Social Media
Social media has completely revolutionized how people interact with brands. People have come to expect “always-on” experiences in real-time that are personalized for every moment. In fact, 76% of consumers expect the brands they love to understand their wants and...
Articles About Starting a Business
Creating Your Ideal Client Profile
As a small business owner, keeping up with all the competing brands in your industry can be difficult. To ensure your brand stands out, you must create an Ideal Client Profile to help you identify and target the right audience for your business. Establishing an Ideal...
Platinum Messaging Method
Crafting a Message That Resonates With Your AudienceIn successful marketing efforts, crafting a message that resonates with your target audience is key. It's not enough to simply put out a generic message and hope it sticks with everyone who comes across it. You need...
Introducing the Anti-Agency Marketing Agency
A MESSAGE FROM OUR FOUNDER The world of marketing is as bold as it is full of gray areas. The typical story we’ve heard from our clients is that they need a website. They work with a marketing agency to create their website, and they are tied to them for the rest of...
25 Businesses You Can Start Today
BIZ BOOTCAMP Launch Your Business In Days Built for aspiring business owners like you, Biz Bootcamp is the premier self-paced course to start, grow and scale your business! GROWTH AMPLIFIER Increase Revenue & Accelerate Growth...
5 Reasons to Start a Side Hustle
If you have a dream of starting your own business, it's time to start growing your business from the ground up with a side hustle. Starting a side hustle is one of the best ways to gain financial freedom and independence, as well as learn more about yourself, grow...
The 4 Things I Wish I Knew Before Starting a Business
1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed. It shouldn’t be complex or drawn out. As your business grows, your why will...
The 20 Must-Read Quotes For Starting a Business
Starting a business can be exciting, inspiring, and frustrating all rolled into one. To help you stay motivated, here are the top 20 must-read quotes for starting a business. “A big business starts small.” -Sir Richard Branson“You don’t build a business, you build...
How I Started My Business and Found Independence From Corporate America
It’s 2010 and I’m working for my parent’s printing company thinking I had it all figured out. But, I was about to experience a rude awakening, and life as I knew it was about to change. The housing bubble burst and the recession was in full force. The government had...
Gain The Independence You Need From Your Dead-End Job
Mondays. It was the day I dreaded the most every week. I’m lying. Monday through Friday I would wake up already thinking about my overflowing work to-do list. I would crawl out of bed knowing that hours of Zoom calls that could have been emails wait for me in the...
Articles About the Job Hunt & LinkedIn
Defining Today’s Marketing Team
Let’s talk about today’s marketing team member. Tell me if this sounds familiar... I started a new role in a marketing team on a Monday. The job duties were pretty well defined in the interview process and reasonable for a single team member. By Tuesday afternoon, the...
Write a Rockstarr Resume
The 4 Steps You Need to Take to Create a Rockstarr Resume Recruiters spend an average of 6 seconds reviewing each resume. SIX SECONDS. This is how long you have to get noticed. This is not the time for lengthy drum solos or endless guitar riffs. Rockstarrs write...
Prepare for an Interview like a Rockstarr
The 4 Steps You Need to Take to Prepare for an Interview We get it. You got the call back from the recruiter. The appointment is scheduled for your interview. It’s the best moment followed by an immediate moment of dread. Interviewing is one of the hardest things that...
Build a Rockstarr LinkedIn Profile
The 7 Steps You Need to Take (Today) to Create a Rockstarr LinkedIn Profile 1. Get a Custom URL LinkedIn automatically assigns you a URL. If you want to put this in your resume or add it to your email signature, the default URL with the extra numbers at the end...