Rockstarr Insights
Articles that Celebrate Marketing
What Are the Best Businesses to Start in Florida in 2025?
If you're asking, “What’s the best business in Florida to start?”—we’ve got you covered. Here are the top small business ideas
5 Jacksonville Small Business Trends to Follow in 2025
Jacksonville isn’t just growing—it’s thriving with entrepreneurial energy. See how small businesses in Jacksonville are evolving fast to meet new demands
Why Your Consulting Agency Needs Lead Nurturing Automation
Are you leaking leads? It’s not because they’re not interested. It’s because you’re not following up consistently with a lead nurturing automation
How to Create a Powerful Landing Page for Your Consulting Agency
A strong consulting landing page isn’t just a digital business card. It’s your lead generator, your credibility builder, and your first impression
Spark | Misfits Market
Misfits Market isn’t your typical grocery delivery service—it’s a brand with a mission to tackle major global challenges. See more on Rockstarr & Moon's Spark.
Spark | Duluth Trading Co.
Company: Duluth Trading Co. What sparked our interest: Duluth Trading is a brand that celebrates the spirit of hard work and reliability. They craft clothing for men and women who aren't afraid to roll up their sleeves and dig into the day's...
Spark | Dropps
Company: Dropps What sparked our interest: Dropps is a household cleaning product brand that has caught our attention with its unique approach towards sustainability and cleanliness. Their use of plant and mineral-based ingredients and reduced...
Spark | Aloha
Company: Aloha What sparked our interest: Aloha, a plant-based food and drink company, has caught our attention for all the right reasons. Their commitment to sustainability and community building sets them apart from the rest, with a clear...
Spark | Potato Parcel
Company: Potato Parcel What sparked our interest: Potato Parcel is not just any ordinary company that offers a typical service. What sparked our interest is how this company managed to turn a seemingly ridiculous idea into a thriving business...
Spark | A Cup Of Joy Coffee
Company: A CUP OF JOY COFFEE What sparked our interest: If you're a coffee enthusiast, then there's a high chance that you will love ‘A Cup of Joy Coffee’ This coffee entrepreneurship has risen from humble beginnings to become a true success...
Spark | Duke Cannon
Company: Duke Cannon What sparked our interest: Duke Cannon's bold approach to male grooming is something you don’t want to miss. It's impressive to see this non-legacy brand disrupt the market dominated by the big ones like Unilever and Procter...
Spark | Lemon Perfect
Company: Lemon Perfect What sparked our interest: Branding should not be taken for granted when creating a start-up. The colors, typography, and pictures, among many other things, can significantly impact how your product is perceived. This is...
Spark | LMNT
Company: LMNT What sparked our interest: Your body needs essential minerals like sodium to function properly - so why not get the best of what's out there? LMNT is breaking the mold with its revolutionary approach to salt. Contrary to official...
Spark | Baboon To The Moon
Company: Baboon To The Moon What sparked our interest: Baboon To The Moon is a brand that specializes in providing high-quality bags built to last. They use their Instagram account to showcase their products, build a community, and feature them...
Spark | Liquid Death
Company: Liquid Death What sparked our interest: Liquid Death is not your typical water company. From their marketing campaigns to social media presence, they aim to shock and engage their audience. For example, they take their environmental...
Spark | NOOM
Company: NOOM What sparked our interest: From its name, which stands for "no more artificials," to its plant-based athletic drinks, NOOM's mission is to help its health-conscious customers stay hydrated and fueled without compromising their...
Spark | Blendtec
Company: Blendtec What sparked our interest: Blendtec sells mills, mixers, accessories, and mainly, blenders. Their success with influencer and content marketing led us to choose them as their strategy has proven to break through a massive...
Spark | Dollar Shave Club
Company: Dollar Shave Club What sparked our interest: Dollar Shave Club, a company that delivers razors and personal grooming products by mail, caught our attention due to its impressive viral marketing approach. Instead of taking the...
Meet The Spark
Marketing is essential to any business but requires more than just selling a product or service. It's about telling a story, engaging with customers, and building a connection beyond the transaction. In today's competitive world, companies need...
Spark | Reverie Organizational Development Specialists
Company: Reverie Organizational Development Specialists What sparked our interest: I accidentally came across this blog by Reverie Organizational Development Specialists while scrolling on LinkedIn. The first thing that caught my attention was...
Shine Bright Like A Rockstarr
10 Lead Magnet Ideas for Coaches and Business Consultants
Lead magnet ideas for coaches are a great way to get people to trade their email address for something they actually want. But not just any freebie will do.
10 Small Business Branding Tips To Generate More Leads
Looking to grow your business quickly? We’ve put together a list of the top small business branding tips to supercharge your business growth.
How To Gather Testimonials for a SaaS Company
Discover how to gather powerful testimonials for your SaaS company that build trust, boost credibility, drive conversions, and elevate social proof.
5 Expert Tips for an Efficient Instagram B2B Marketing Strategy
Leverage Instagram for B2B marketing and tap into the right audience with optimized messaging and the best B2B marketing tactics.
Rebranding After Cancer: A Transformative Playbook for Leaders
Cancer is a word that often leaves people feeling like their life has been hijacked. It shatters routines, flips priorities, and leaves a scar that cuts deep into who you are. But here’s the thing: this doesn’t have to be the end of your story....
How To Define a Branding Strategy for Your Consulting Agency
A solid branding consulting strategy is your ticket to dominating your niche, establishing authority, and staying top of mind with your clients.
How To Optimize Your Consulting Agency’s CRM Investment
Learn how your consulting CRM can improve client relationships and grow your business. Learn automation, integration, client and lead management, and more.
Top 10 Digital Marketing Technologies for Small Businesses
Leveraging digital marketing technologies can give small businesses a competitive edge and help them engage with customers more effectively.
How to Get Testimonials for Your Small Business
Learn how to get testimonials with automated reminders, timing best practices, and compelling benefit-driven copywriting.
How to Leverage Thought Leadership for Your Marketing Strategy
Learn how to build and optimize a thought leadership marketing strategy to attract more B2B leads and clients.
What Are the Benefits of Account-Based Marketing?
Discover the benefits of account-based marketing for consulting firms by tailoring efforts to high-value accounts and meeting client needs. Dive deeper into how this strategy can enhance your business.
How to Unlock Your Agency’s Potential with Rockstarr & Moon’s Growth Amplifier
Consulting agencies often struggle with differentiating themselves and reaching their target audience. Things get even more challenging when referrals are drying up, and the sales pipeline gets tight. That’s where Rockstarr & Moon’s Growth...
25 Marketing Ideas for Local and Small Businesses
As a small business owner, you know marketing is vital to reaching new customers and growing your business. Implementing marketing ideas for small businesses is sometimes complex due to limited resources and budget, and not knowing where to...
Which Are the Best Social Media Listening Tools for Your Agency?
Are you struggling to keep up with the ever-evolving social media landscape? Are you working to identify and capitalize on key insights from online conversations that can help drive leads, increase website traffic, and optimize content...
How to Use Email Marketing to Get Executive Consulting Clients
Are you an executive consultant looking to reach and acquire new clients? If so, email marketing for consultants may be your answer. Email marketing is an incredibly effective resource that can help you increase awareness of your services among...
How to Use Client Testimonials for Your Agency’s Marketing Strategy
Are you looking for an effective way to highlight your agency's successes and attract more clients? Learn all about using testimonials in marketing. Client testimonials are one of the most powerful tools for any marketing strategy. They provide...
How to Market a Consulting Business
Are you looking to differentiate your consulting business from the competition and get it noticed by potential customers? With so much noise online, figuring out how to break through can be daunting. But don’t worry—with focus and a good...
Top 5 Reasons Why Businesses Fail and How to Avoid Them
Did you know that a significant percentage of businesses fail within their first year? Starting a business is thrilling, but many challenges and risks can make staying afloat in the competitive market difficult. From financial mismanagement to...
5 Crucial Keys for a Successful Business Plan: Make Your Organization More Efficient
Are you seeking ways to boost your organization's efficiency and ensure success? Look no further. A meticulously crafted business plan can unlock the path to achieving your goals and steering your company in the right direction. Let’s explore...
What Is an Ebook Marketing Strategy and Why Every B2B Needs One?
With the popularization of digital products, businesses across industries have had to optimize their marketing efforts to reach and engage with customers online. An efficient ebook marketing strategy can be a great ally to accomplish this....
Articles About Business Planning
10 Small Business Branding Tips To Generate More Leads
Looking to grow your business quickly? We’ve put together a list of the top small business branding tips to supercharge your business growth.
What Is Demand Generation and How to Capitalize On It
Discover the essentials of demand generation, a strategy focused on creating awareness, nurturing leads, and driving high-quality conversions.
10 Elements Every B2B Landing Page Must Have
Unlock the full potential of your B2B landing page with these 10 must-have elements designed to boost conversions. Learn how to attract, engage, and convert.
The 5 Website Engagement Metrics That Matter for B2B
Discover the 5 website engagement metrics that actually drive growth for B2B businesses. Stop wasting time on vanity numbers and focus on real metrics.
How to Leverage Thought Leadership for Your Marketing Strategy
Learn how to build and optimize a thought leadership marketing strategy to attract more B2B leads and clients.
5 Local SEO Tips for Small Businesses and Consulting Agencies
Are you a local business owner or leader looking to expand your company's online presence? Local SEO for small businesses can be a powerful tool for increasing visibility in search engine results pages, and it’s become even more important with...
How to Set Goals for Consulting Agencies and Executive Coaches
As an executive consulting professional, it is essential to set effective consultant goals to be successful. Developing achievable objectives helps you define success and how your agency can progress toward achieving it. Whether managing an...
10 Essential SEO Tips for Professional Services Firms
Are you wondering how to maximize your web presence and increase leads for your professional services firm? It's no secret that SEO is a great place to start, but trying to learn the ins and outs of a search engine optimization strategy can be...
How to Track Marketing Efforts: KPIs, Tools, and Strategies
With the rise of digital marketing, tracking your marketing efforts has become more critical than ever before. Monitoring and analyzing data provides invaluable insight into your campaigns' success (or failure), allowing you to make data-driven...
What Is B2B Marketing and How to Boost It for Your Business?
Are you looking to increase sales and expand your target market? With the rise of technology, business-to-business (B2B) marketing is becoming increasingly important. B2B marketing is a powerful tool that uses business relationships to promote...
10 Best Marketing Analytics Tools for Small Businesses
Discovering your business or agency's ideal marketing analytics tool can be pretty daunting. With myriad options at your disposal, making a well-informed decision that aligns with your objectives and aspirations is imperative. Whether you have a...
How To Define a Target Audience for Your Agency’s Marketing Strategy
Are you struggling to reach your target audience with your marketing campaigns? You're not alone. Many businesses struggle to create effective marketing strategies that resonate with their intended audience. The key to success lies in...
Creating Your Ideal Client Profile
As a small business owner, keeping up with all the competing brands in your industry can be difficult. To ensure your brand stands out, you must create an Ideal Client Profile to help you identify and target the right audience for your business....
Platinum Messaging Method
Crafting a Message That Resonates With Your AudienceIn successful marketing efforts, crafting a message that resonates with your target audience is key. It's not enough to simply put out a generic message and hope it sticks with everyone who...
Introducing the Anti-Agency Marketing Agency
A MESSAGE FROM OUR FOUNDER The world of marketing is as bold as it is full of gray areas. The typical story we’ve heard from our clients is that they need a website. They work with a marketing agency to create their website, and they are tied to...
The Right Strategic Marketing Partner
Any business owner knows that marketing is essential to the success of their company. After all, how can you sell your products or services if no one knows that they exist? However, with so many different marketing channels and strategies, it...
First Meeting With a Marketing Consultant
If you're a woman who owns or leads a business, you've been thinking about working with a marketing consultant. A good marketing consultant will help you assess your business's current situation and develop a tailored plan for your company's...
Pricing Your Products/Services Competitively
Are you worried about pricing your products or services competitively? You're not alone. Many women-owned businesses grapple with this issue, especially when they are starting. Knowing how to price your products and services competitively is key...
How To Identify Your Target Market
Knowing your target market is essential to a thriving business. But how do you figure out who your target market is? And once you know, how do you create a strategy around it? There's no one-size-fits-all answer to identifying your business'...
Why Research Is Key To Success
When most people think about the keys to success in business, they think about things like a well-defined niche, good marketing, and effective branding. While these are important, research is often overlooked and is one of the most critical...
Articles about Building a Business
What Are the Best Businesses to Start in Florida in 2025?
If you're asking, “What’s the best business in Florida to start?”—we’ve got you covered. Here are the top small business ideas
5 Jacksonville Small Business Trends to Follow in 2025
Jacksonville isn’t just growing—it’s thriving with entrepreneurial energy. See how small businesses in Jacksonville are evolving fast to meet new demands
Why Your Consulting Agency Needs Lead Nurturing Automation
Are you leaking leads? It’s not because they’re not interested. It’s because you’re not following up consistently with a lead nurturing automation
How to Create a Powerful Landing Page for Your Consulting Agency
A strong consulting landing page isn’t just a digital business card. It’s your lead generator, your credibility builder, and your first impression
What are the 5 best email automation platforms for small businesses
Email automation isn’t a “nice to have.” It’s a necessity if you want to save time and drive conversions. Here are 5 of the best automation platforms for SMB
10 Top Marketing Strategies for Small Businesses in Putnam County, Florida
Focus on local SEO, collaborate with other local brands, and learn how to network right. Check out more strategies to grow your Florida business.
5 Mistakes to Avoid in B2B Customer Onboarding Processes
Discover 5 critical mistakes to avoid in B2B customer onboarding and streamline your process for long-term success and loyalty.
What Are the Best Marketing Channels for B2B?
Discover the top marketing channels that drive real results for B2B companies. Learn how LinkedIn, content marketing, webinars, and more can help your business.
10 Elements Every B2B Landing Page Must Have
Unlock the full potential of your B2B landing page with these 10 must-have elements designed to boost conversions. Learn how to attract, engage, and convert.
How to Create a Content Calendar for Small Businesses
Leverage data analytics to create an efficient content calendar for your small business and boost brand consistency, scale efforts, and drive results.
How To Optimize Your Consulting Agency’s CRM Investment
Learn how your consulting CRM can improve client relationships and grow your business. Learn automation, integration, client and lead management, and more.
Best CRMs for Consultants and Management Advisors
Do you want to enhance your consulting business's efficiency and client relationships? Let's explore the 5 best CRMs for consultants and business coaches.
How to Get Testimonials for Your Small Business
Learn how to get testimonials with automated reminders, timing best practices, and compelling benefit-driven copywriting.
Why Consulting Agency Should Implement Account-Based Marketing
Within consulting, using account-based marketing to target specific accounts can prove to be a more personalized, impactful, and efficient way of winning over not just clients but loyal advocates for your business.
How to Add Value to Your Customers: 5 Tips for Consulting Businesses
As a consulting agency owner, finding how to add value for your customers and ensure they're satisfied with each solution you provide is essential. With customer expectations growing and competition becoming more intense, consulting businesses...
10 Essential SEO Tips for Professional Services Firms
Are you wondering how to maximize your web presence and increase leads for your professional services firm? It's no secret that SEO is a great place to start, but trying to learn the ins and outs of a search engine optimization strategy can be...
How to Approach Email Marketing for Small Businesses
Are you looking for a cost-effective way to reach your target customers and keep them engaged with your business? Email marketing for small businesses is the answer if you seek a cost-effective way to reach and engage your target customers. It...
10 Tips to Build a Small Business Marketing Strategy
Building a successful and sustainable business isn't easy; it requires hard work and careful planning. A solid small business marketing strategy is essential for marketing-savvy entrepreneurs looking to give their business an edge, but how do...
How to Leverage Your Network to Build Your Marketing Strategy
Developing a robust marketing strategy often involves leveraging your network effectively, especially in a dynamic business environment. However, many organizations overlook the potential of their existing network–customers, subscribers, and...
10 Best Marketing Analytics Tools for Small Businesses
Discovering your business or agency's ideal marketing analytics tool can be pretty daunting. With myriad options at your disposal, making a well-informed decision that aligns with your objectives and aspirations is imperative. Whether you have a...
Articles About Growing a Business
How to Find Business Leads in Florida and Boost Your ROI
Want to know how to consistently generate quality leads in Florida and turn them into long-term ROI? Keep reading and find out. Leads aren’t optional.
5 Ideas to Grow Your Small Business in Orlando
Here are five proven ways startups and small businesses in Orlando can grow smarter, faster, and more profitably. See all the ideas and start growing
10 Marketing Strategies for Small Businesses in Florida
Whether you're just getting started or leveling up, here are 10 proven strategies for marketing in Florida that help you stand out, sell more, and stay relevant
How to Do Retention Marketing in Your Small Business
If you want sustainable revenue, here’s how to make retention marketing part of your strategy. Growth comes from keeping the customers you already have
How to Build Customer Loyalty Programs for Your Consulting Agency
Customer loyalty programs can help you retain high-value clients, increase lifetime value, and keep referrals coming in without chasing them down.
10 Best Marketing Automation Software for Small Businesses
Here are 10 of the best marketing automation tools for small businesses, plus one platform built to bring everything together in one place.
How Palatka Businesses Can Stand Out with Effective Marketing
Learn how to optimize your marketing efforts to make your small business stand out in Palatka and Putnam County, Florida.
Your Guide to Marketing Success in St. Augustine, Florida
Here's how your business can achieve marketing success in St. Augustine, Florida. Get all the actionable insights for your success.
5 Mistakes to Avoid in B2B Customer Onboarding Processes
Discover 5 critical mistakes to avoid in B2B customer onboarding and streamline your process for long-term success and loyalty.
How to Find Marketing Insights from Your Business’ Internal Data
Marketing insights drive your business's growth. Now, it's time to gather them, master them, and repeat the cycle with this helpful guide. Click to learn more.
Why B2B Storytelling Matters and How To Leverage It
Discover why B2B storytelling is the key to standing out in a crowded market. Learn how to craft compelling narratives that connect with leads and clients.
How to Create a Content Calendar for Small Businesses
Leverage data analytics to create an efficient content calendar for your small business and boost brand consistency, scale efforts, and drive results.
The 5 Website Engagement Metrics That Matter for B2B
Discover the 5 website engagement metrics that actually drive growth for B2B businesses. Stop wasting time on vanity numbers and focus on real metrics.
How to Define a Facebook Marketing Strategy for B2B
Learn how to create an effective Facebook marketing strategy for B2B. From identifying pain points to engaging with the right target audience.
Rebranding After Cancer: A Transformative Playbook for Leaders
Cancer is a word that often leaves people feeling like their life has been hijacked. It shatters routines, flips priorities, and leaves a scar that cuts deep into who you are. But here’s the thing: this doesn’t have to be the end of your story....
How to Create Middle-of-the-Funnel Content for B2B
Learn how to create powerful middle-of-the-funnel content that turns leads into customers. Address your audience's pain points and boost conversions.
10 Cold Calling Tips for Management Consulting Agencies
Effective management consulting cold call tips to boost client acquisition and refine your strategy.
Best CRMs for Consultants and Management Advisors
Do you want to enhance your consulting business's efficiency and client relationships? Let's explore the 5 best CRMs for consultants and business coaches.
How to Get Testimonials for Your Small Business
Learn how to get testimonials with automated reminders, timing best practices, and compelling benefit-driven copywriting.
Why Consulting Agency Should Implement Account-Based Marketing
Within consulting, using account-based marketing to target specific accounts can prove to be a more personalized, impactful, and efficient way of winning over not just clients but loyal advocates for your business.
Articles About Starting a Business
How to Boost Marketing Efforts for Your Jacksonville Business
If you're ready to level up your marketing in Jacksonville FL, here’s how to make it work without burning out. Keep reading and learn how to grow
5 Essential Tips to Generate Leads for Your Small Business
Are you struggling with lead generation for your small business? Are you searching for an effective way to increase interest in your product or service and drive more sales? Don't worry, you're not alone. Generating qualified leads is a...
How to Set Goals for Consulting Agencies and Executive Coaches
As an executive consulting professional, it is essential to set effective consultant goals to be successful. Developing achievable objectives helps you define success and how your agency can progress toward achieving it. Whether managing an...
10 Tips to Build a Small Business Marketing Strategy
Building a successful and sustainable business isn't easy; it requires hard work and careful planning. A solid small business marketing strategy is essential for marketing-savvy entrepreneurs looking to give their business an edge, but how do...
How to Create a Simple Ebook Funnel to Get More Leads
Are you looking for an effective way to drive more leads and increase sales for your business? Learning how to create a simple ebook funnel can be the perfect solution. It’s quick, easy, and, best of all, affordable. Ebook funnels are proven to...
How to Use Email Marketing to Get Executive Consulting Clients
Are you an executive consultant looking to reach and acquire new clients? If so, email marketing for consultants may be your answer. Email marketing is an incredibly effective resource that can help you increase awareness of your services among...
What Is Social Listening and Why Is It So Crucial for Your Business?
Did you know that a significant percentage of businesses that fail can often attribute their failures to a lack of understanding of their audience’s needs? Implementing social listening is one effective way to bridge this gap and stay in tune...
How to Market a Consulting Business
Are you looking to differentiate your consulting business from the competition and get it noticed by potential customers? With so much noise online, figuring out how to break through can be daunting. But don’t worry—with focus and a good...
Top 5 Reasons Why Businesses Fail and How to Avoid Them
Did you know that a significant percentage of businesses fail within their first year? Starting a business is thrilling, but many challenges and risks can make staying afloat in the competitive market difficult. From financial mismanagement to...
5 Crucial Keys for a Successful Business Plan: Make Your Organization More Efficient
Are you seeking ways to boost your organization's efficiency and ensure success? Look no further. A meticulously crafted business plan can unlock the path to achieving your goals and steering your company in the right direction. Let’s explore...
How to Create the Best Marketing Strategy for Consulting Firms
Enhancing business growth is the ultimate goal for any consulting firm. But without strategic marketing, even the best consultants may struggle to gain new clients and reach their goals. An effective marketing strategy for consulting firms can...
5 Best Social Media Conversation Starters for B2B
Are you a business looking for new ways to engage your audience online? You must know the best social media conversation starters to draw people in. Traditional methods of reaching out may no longer be enough; you must find ways to ignite...
Creating Your Ideal Client Profile
As a small business owner, keeping up with all the competing brands in your industry can be difficult. To ensure your brand stands out, you must create an Ideal Client Profile to help you identify and target the right audience for your business....
Platinum Messaging Method
Crafting a Message That Resonates With Your AudienceIn successful marketing efforts, crafting a message that resonates with your target audience is key. It's not enough to simply put out a generic message and hope it sticks with everyone who...
Introducing the Anti-Agency Marketing Agency
A MESSAGE FROM OUR FOUNDER The world of marketing is as bold as it is full of gray areas. The typical story we’ve heard from our clients is that they need a website. They work with a marketing agency to create their website, and they are tied to...
5 Reasons to Start a Side Hustle
If you have a dream of starting your own business, it's time to start growing your business from the ground up with a side hustle. Starting a side hustle is one of the best ways to gain financial freedom and independence, as well as learn more...
The 4 Things I Wish I Knew Before Starting a Business
1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed. It shouldn’t be complex or drawn out. As your business...
The 20 Must-Read Quotes For Starting a Business
Starting a business can be exciting, inspiring, and frustrating all rolled into one. To help you stay motivated, here are the top 20 must-read quotes for starting a business. “A big business starts small.” -Sir Richard Branson“You don’t build a...
How I Started My Business and Found Independence From Corporate America
It’s 2010 and I’m working for my parent’s printing company thinking I had it all figured out. But, I was about to experience a rude awakening, and life as I knew it was about to change. The housing bubble burst and the recession was in full...
Articles About the Job Hunt & LinkedIn
Defining Today’s Marketing Team
Let’s talk about today’s marketing team member. Tell me if this sounds familiar... I started a new role in a marketing team on a Monday. The job duties were pretty well defined in the interview process and reasonable for a single team member. By...
Write a Rockstarr Resume
The 4 Steps You Need to Take to Create a Rockstarr Resume Recruiters spend an average of 6 seconds reviewing each resume. SIX SECONDS. This is how long you have to get noticed. This is not the time for lengthy drum solos or endless guitar riffs....
Prepare for an Interview like a Rockstarr
The 4 Steps You Need to Take to Prepare for an Interview We get it. You got the call back from the recruiter. The appointment is scheduled for your interview. It’s the best moment followed by an immediate moment of dread. Interviewing is one of...
Build a Rockstarr LinkedIn Profile
The 7 Steps You Need to Take (Today) to Create a Rockstarr LinkedIn Profile 1. Get a Custom URL LinkedIn automatically assigns you a URL. If you want to put this in your resume or add it to your email signature, the default URL with the...