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Ready to ignite your marketing? You can’t start a fire without a spark.

The Spark promotes powerful marketing strategies. With each article, you will experience Rockstarr marketing with tangible tactics you can start using today.

Articles that Celebrate Marketing

Spark | ZIM

Spark | ZIM

Company: ZIM Integrated Shipping Services Ltd. What sparked our interest: Logistics and shipping...

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Spark | OLD BAY

Spark | OLD BAY

Company: OLD BAY What sparked our interest: Growing up on the East Coast, I know that you can take...

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Shine Bright Like A Rockstarr

Articles About Business Planning

First Meeting With a Marketing Consultant

First Meeting With a Marketing Consultant

If you're a woman who owns or leads a business, you've been thinking about working with a marketing consultant. A good marketing consultant will help you assess your business's current situation and develop a tailored plan for your company's needs. They will provide...

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Pricing Your Products/Services Competitively

Pricing Your Products/Services Competitively

Are you worried about pricing your products or services competitively? You're not alone. Many women-owned businesses grapple with this issue, especially when they are starting. Knowing how to price your products and services competitively is key to success in any...

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How To Identify Your Target Market

How To Identify Your Target Market

Knowing your target market is essential to a thriving business. But how do you figure out who your target market is? And once you know, how do you create a strategy around it? There's no one-size-fits-all answer to identifying your business' target market. However,...

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Why Research Is Key To Success

Why Research Is Key To Success

When most people think about the keys to success in business, they think about things like a well-defined niche, good marketing, and effective branding. While these are important, research is often overlooked and is one of the most critical factors to success,...

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25 Businesses You Can Start Today

25 Businesses You Can Start Today

BIZ BOOTCAMP Launch Your Business In Days Built for aspiring business owners like you, Biz Bootcamp is the premier self-paced course to start, grow and scale your business! GROWTH AMPLIFIER Increase Revenue & Accelerate Growth...

read more
How to Rank Your Business on the First Page of Google

How to Rank Your Business on the First Page of Google

Search engine optimization (SEO) is a digital marketing methodology which enables businesses to increase organic search results ultimately driving traffic and leads. It has dramatically grown in importance over the years as businesses try to get their products and...

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The 4 Things I Wish I Knew Before Starting a Business

The 4 Things I Wish I Knew Before Starting a Business

1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed. It shouldn’t be complex or drawn out. As your business grows, your why will...

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The Social Media Metrics That Matter

The Social Media Metrics That Matter

Let’s face it! When it comes to social media metrics, it’s confusing and overwhelming. Every week there seems to be a new metric created. Luckily, your social media goals will help determine which metrics are most important to you and your business. For every goal you...

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8 Easy Steps to Creating a Killer Social Media Strategy

8 Easy Steps to Creating a Killer Social Media Strategy

The key to success when it comes to social media is having a strategy. Without a strategy and understanding your goals and your audience, it’ll be difficult to get the results you want. Whether you’re a seasoned social media pro or you’re starting from square one,...

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The 4 Keys to Social Media Success

The 4 Keys to Social Media Success

There’s a lot more to social media marketing than posting on Facebook or Twitter and forgetting about it once you post. Unfortunately, social media marketing is often treated as a single discipline, but it’s actually composed of four equally important parts. If...

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Articles about Building a Business

The Power of Storytelling in Marketing

The Power of Storytelling in Marketing

Have you ever wondered why storytelling is such an important marketing tool? When done right, storytelling can be a potent promoting mechanism. It's been used for centuries to engage audiences, share news and information, and build relationships. Also, stories are...

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Importance of Good Online Customer Service

Importance of Good Online Customer Service

We've all done it- ordered something online and had to deal with less-than-stellar customer service. Maybe the item arrived late, was damaged in transit, or was the wrong size or color. Or we could never get through to a representative on the phone to resolve our...

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Tips For Building a Solid Branding Strategy

Tips For Building a Solid Branding Strategy

Do you own a business? Are you looking for ways to build a strong branding strategy? When branding your business, creating a strategy that speaks to your customers and resonates with them is essential. And you might wonder, why is it so important? First impressions...

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5 Steps to Update Your Company’s Brand

5 Steps to Update Your Company’s Brand

Your company's brand defines who it is while resonating with your ideal clients. It's the brand that builds trust in your business. The brand should be recognizable, memorable, and ideally timeless. But at some point you may feel it's time for a brand update when your...

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How to Rank Your Business on the First Page of Google

How to Rank Your Business on the First Page of Google

Search engine optimization (SEO) is a digital marketing methodology which enables businesses to increase organic search results ultimately driving traffic and leads. It has dramatically grown in importance over the years as businesses try to get their products and...

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10 Common Landing Page Mistakes to Avoid

10 Common Landing Page Mistakes to Avoid

A landing page is built to encourage visitors to take a specific action. Whether it’s opting in to a lead magnet, resource, or newsletter, purchasing a product or service, or filling out a form, every good landing page requires two things: a great offer and a great...

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Build a Rockstarr LinkedIn Profile

Build a Rockstarr LinkedIn Profile

The 7 Steps You Need to Take (Today) to Create a Rockstarr LinkedIn Profile   1. Get a Custom URL LinkedIn automatically assigns you a URL. If you want to put this in your resume or add it to your email signature, the default URL with the extra numbers at the end...

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Articles About Growing a Business

How to Make The Most Out of Your Marketing Budget

How to Make The Most Out of Your Marketing Budget

Do you ever feel you're not getting the most out of your marketing budget? You're not alone. Marketing can be a tricky beast, especially when it comes to making sure you're spending your money in the right places. But don't worry – we're here to help. Marketing is...

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Secrets For Successful Women-Owned Businesses

Secrets For Successful Women-Owned Businesses

Men are often seen as more capable and successful in owning and running a company, which has been the case for centuries. But times are changing, and women are starting businesses at an unprecedented rate. The thing is, though, that many of these businesses don’t make...

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5 Ways To Stand Out From Other Businesses

5 Ways To Stand Out From Other Businesses

In today's competitive business landscape, finding ways to stand out from the crowd is more important than ever. You may wonder how to make your business stand out as a small business owner. After all, with so many companies to choose from, customers can be picky....

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How to Build Your Social Media Presence

How to Build Your Social Media Presence

When starting a business, building a social media presence that helps you reach new customers and keep old ones engaged is essential. Nearly half of all small businesses in the United States are women-owned, but unfortunately, many lack a cohesive social media...

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Networking With Women-Owned Businesses

Networking With Women-Owned Businesses

When it comes to business, networking is essential for success. And when it comes to networking, there's no better group to connect with than other women-owned businesses. After all, women understand the unique challenges and opportunities of owning and operating a...

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How to Rank Your Business on the First Page of Google

How to Rank Your Business on the First Page of Google

Search engine optimization (SEO) is a digital marketing methodology which enables businesses to increase organic search results ultimately driving traffic and leads. It has dramatically grown in importance over the years as businesses try to get their products and...

read more
Top 5 Reasons Why Your Website Doesn’t Convert

Top 5 Reasons Why Your Website Doesn’t Convert

You built out a beautiful website with amazing landing pages and the highest definition images – but you’re not getting visitors to do what you want them to do. You’re left wondering why all your hard work is going to waste. If you’re having trouble converting...

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10 Quick Fixes for a More User-Friendly Website

10 Quick Fixes for a More User-Friendly Website

With today’s rapidly changing digital trends, your website can feel outdated and old real quick. And, it’s difficult to keep up with the trends if you don’t have the time and money to invest in such a large ongoing project. To help you deal with this challenge, we put...

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14 Secrets to Keeping Your Visitors on Your Website

14 Secrets to Keeping Your Visitors on Your Website

Did you know that 70 to 96% of the people who abandon your site will never return? That’s why one of your number one goals with your website is to convert people into customers on their first visit. The longer your visitors stay on your website, the more engaged...

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10 Mistakes People Might Hate About Your Website

10 Mistakes People Might Hate About Your Website

Having a bad website can cause you to lose customers, ultimately losing you money. But, you’d be surprised how often this happens. Oftentimes, businesses will design their websites without knowing what goes into a great site. From our experience, these are the 10 most...

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Articles About Starting a Business

25 Businesses You Can Start Today

25 Businesses You Can Start Today

BIZ BOOTCAMP Launch Your Business In Days Built for aspiring business owners like you, Biz Bootcamp is the premier self-paced course to start, grow and scale your business! GROWTH AMPLIFIER Increase Revenue & Accelerate Growth...

read more
5 Reasons to Start a Side Hustle

5 Reasons to Start a Side Hustle

If you have a dream of starting your own business, it's time to start growing your business from the ground up with a side hustle. Starting a side hustle is one of the best ways to gain financial freedom and independence, as well as learn more about yourself, grow...

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The 4 Things I Wish I Knew Before Starting a Business

The 4 Things I Wish I Knew Before Starting a Business

1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed. It shouldn’t be complex or drawn out. As your business grows, your why will...

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The 20 Must-Read Quotes For Starting a Business

The 20 Must-Read Quotes For Starting a Business

Starting a business can be exciting, inspiring, and frustrating all rolled into one. To help you stay motivated, here are the top 20 must-read quotes for starting a business. “A big business starts small.” -Sir Richard Branson“You don’t build a business, you build...

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Gain The Independence You Need From Your Dead-End Job

Gain The Independence You Need From Your Dead-End Job

Mondays. It was the day I dreaded the most every week. I’m lying. Monday through Friday I would wake up already thinking about my overflowing work to-do list. I would crawl out of bed knowing that hours of Zoom calls that could have been emails wait for me in the...

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Articles About the Job Hunt & LinkedIn

Defining Today’s Marketing Team

Defining Today’s Marketing Team

Let’s talk about today’s marketing team member. Tell me if this sounds familiar... I started a new role in a marketing team on a Monday. The job duties were pretty well defined in the interview process and reasonable for a single team member. By Tuesday afternoon, the...

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Write a Rockstarr Resume

Write a Rockstarr Resume

The 4 Steps You Need to Take to Create a Rockstarr Resume Recruiters spend an average of 6 seconds reviewing each resume. SIX SECONDS. This is how long you have to get noticed. This is not the time for lengthy drum solos or endless guitar riffs. Rockstarrs write...

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Prepare for an Interview like a Rockstarr

Prepare for an Interview like a Rockstarr

The 4 Steps You Need to Take to Prepare for an Interview We get it. You got the call back from the recruiter. The appointment is scheduled for your interview. It’s the best moment followed by an immediate moment of dread. Interviewing is one of the hardest things that...

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Build a Rockstarr LinkedIn Profile

Build a Rockstarr LinkedIn Profile

The 7 Steps You Need to Take (Today) to Create a Rockstarr LinkedIn Profile   1. Get a Custom URL LinkedIn automatically assigns you a URL. If you want to put this in your resume or add it to your email signature, the default URL with the extra numbers at the end...

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