What sparked our interest:
From its name, which stands for “no more artificials,” to its plant-based athletic drinks, NOOM’s mission is to help its health-conscious customers stay hydrated and fueled without compromising their values.
What sparked our interest was not just their products but also their blogs and social posts. As a team that values quality content, we were drawn to NOOM’s ability to consistently create engaging and informational blogs and posts that go beyond just selling their products.
From delicious recipes to effective workout routines and health information, NOOM’s blogs and posts are a wealth of valuable content that keeps anyone coming back for more.
Their occasional sales pitch is tastefully done and never feels like a hard sell, making us feel like we’re part of a community that cares about our well-being, not just our wallets.
What we love:
There are many reasons why we love NOOM’s marketing approach.
Firstly, unlike most weight loss companies, NOOM is not solely focused on making sales. Instead, they prioritize creating valuable content for their audience that draws them in and gets them excited about engaging with the brand.
Moreover, their website is well-designed and easy to navigate, with clear and engaging CTAs that encourage users to take action.
For instance, when you return to the home page after reading a blog, you’re met with an eye-catching CTA inviting you to calculate your weight loss routine, a practical and helpful tool that considers your unique needs and circumstances.
Overall, NOOM’s marketing is effective because it provides value, builds trust, and engages its audience in a meaningful way.
The 3 takeaways you should be doing today:
- Focus on what your ideal customers are actually looking for
- A well-done CTA is KING
- Prioritize creating valuable content so they get excited about your brand. Once that’s done, selling will become much easier.
In 2008, Saeju Jeong and Artem Petakov founded Noom because they were dissatisfied with how the American healthcare system focused on sick care instead of health care.
Now, after helping millions of people lose weight and lead healthier lives, they’re taking what they’ve learned and applying it to the world’s largest health problems.
Noom’s highly-adaptable behavior change platform is a powerful tool for addressing many chronic and non-chronic conditions so more people live healthier lives.
Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we’ve discovered along the way.
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