Prepare for an Interview like a Rockstarr

The 4 Steps You Need to Take to Prepare for an Interview

We get it. You got the call back from the recruiter. The appointment is scheduled for your interview. It’s the best moment followed by an immediate moment of dread.

Interviewing is one of the hardest things that we have to do as humans. It’s even harder when you don’t have a current job. Whether you’ve been laid off or furloughed, the pressure is on to not only kill it at the interview, but to score that incredible offer you really need.

My goal here today is to help take the pressure off and rethink how we look at interviewing.

The Rockstarr Framework

I am one of those crazy people who absolutely 100% love interviewing. If you ask my husband what my favorite thing in life to do is (besides go to concerts, help my clients, be silly with my dog Biggie), he would simply respond “interview.”

My framework will help you rethink the interview process, reduce some of the pressure and help boost your confidence.

Want to know my trick?

Most people look at interviewing as a one-sided conversation. Rockstarrs look at interviewing as dating. (Stop groaning and hear me out!) An interview is not one-sided. This is a two-sided, equally weighted conversation; and it’s just a conversation. They need to impress you as much as you need to impress them.

This does not mean that you can show up unprepared or sloppy. It doesn’t mean that you can slack off.

You’ve already captured their attention. They want to know more. They want to see if you are compatible.

Rethinking the framework gives you permission to ask questions, learn more and accept responsibility for an equally weighted conversation. You need to know if you can work with this person or team. You need to understand the culture. Just as they are determining if you are a good fit for the team, you should be doing the same. Do they value their employees? Will you be happy there?

The Rockstarr Warm Up

A day or two before the scheduled interview, I do a few things to help make sure that I’m completely prepared for this conversation. (Keep the mantra: it’s just a conversation. It’s just a conversation.)

Step 1: Re-read the job description

The time between submitting the application and getting the interview is normally pretty substantial. So substantial, in fact, that you’ve probably applied to a large number of jobs after hitting that send button.

You need to know what you are preparing for and what skills you need to highlight.

Step 2: Have 3-5 interesting stories about yourself ready to tell at a moment’s notice

I’m a person who keeps a handful of stories ready to go in my back pocket for any occasion. The stories are key to keeping the conversation going while providing enough intrigue that the person on the other end has to learn more. Not only that, if you tell an incredible enough (true) story, no one will be able to forget your interview.

This is just another example of basic marketing. Good marketing tells a story, captures your audience’s interest and keeps them wanting more.

This is an example that I love to use while interviewing for a role in marketing when asked to give some information about myself (not business related) or sometimes I’ll add this if asked for an example of branding.

Believe it or not, I met my husband at a User Conference for technology in Vegas. With only three days’ notice, I was forced by my company to go to this conference to get the MIS system I was building out for my department fixed. I avoided Vegas like the plague because I was worried that I would wake up married like some Carrie Underwood song.

The best part of the trip was that I invited my husband on a bar crawl that evening with my team. Jon missed the first part of the bars and met us at bar five.

Once Jon settled in, he asked us how the night had gone so far. I relayed that I was disappointed that we couldn’t get into one of the first places we tried because it was closed for a corporate party. However, it had the best smelling BBQ and I really wanted to go back.

Then it hit me. Brimming with excitement, I exclaimed “wait. I could get in with you. You look like you are the most famous country singer nobody’s ever heard of and I can talk my way into any venue with a story like this.”

Thinking he had me, he responded “I’d need a name.”

Immediately Jon Black came to mind. “Jon Black is the most famous country singer nobody’s ever heard of. I can talk my way into anything with this. Let’s go try it out.”

I was declined politely but the name Jon Black (JB for short) stuck. It stuck so well that when I announced our engagement to my family and friends, they thought my last name would be Black. Most even wondering how I could post on Facebook that I was engaged to some guy named Minion.

(If asked for more info, I may drop that our first date was a month later in Germany)

Hearing this short one-minute story in an animated fashion ensures no one in the room will forget me.

Have some canned work stories ready to go as well as a few personal stories. You never know what you will be asked in the heat of the moment.

Step 3: Know Your Audience

Start by stalking the company’s careers page as well as social media pages. Ok. Stalk isn’t the right word. However, you need to do a deep dive into the company’s career page as well as their social media.

The goal is to gather an idea of the types of content this company is posting with regard to employees, culture and tone. Some companies value culture enough to make videos about it and post it to these channels. Those videos are incredibly important because it will give you a sense of who the company is, what they stand for and the type of people who will fit in with their culture. The more you understand about the culture, the more you will know your audience and know how to speak to that audience.

I once interviewed at a company where I had to walk around a ping pong table to get to the conference room. A few team members were playing and didn’t seem bothered by someone who looked like a client walking by. This told me that not only was I overdressed, but I needed to tone down my “corporate speak” for the conversation I was about to have.

Step 4: Ask Great Questions

The secondary intent of gathering information is to help you prepare informed questions to ask during this conversation. Create a list of questions about the job, culture, reporting structure, a day in the life, KPIs (metrics that you need to know to measure your success), as well as what success looks like in this role.

The goal is to have 5-10 questions prepared knowing you most likely won’t get through them all. The excess questions (if relevant after the interview) are great to ask in a follow up note to the interviewer.

Once you have all of these components together, you are ready. Don’t forget that this is a two-sided conversation. Now that you have the framework, we know you will bring down the house.

Make sure you send a follow up note within a few hours of the interview. Most people say 24 hours from your interview, but you are a Rockstarr who goes over and above!


Get on the VIP List

Subscribe to The Jam Sessions

Gain access Rockstarr marketing tips and insights with The Rockstarr Jam Sessions, our exclusive newsletter with actionable marketing strategies you can start applying today.

Ready to ignite your marketing? You can’t start a fire without a spark.

The Spark promotes powerful marketing strategies. With each article, you will experience Rockstarr marketing with tangible tactics you can start using today.

How to Unlock Your Agency’s Potential with Rockstarr & Moon’s Growth Amplifier

Consulting agencies often struggle with differentiating themselves and reaching their target audience. Things get even more challenging when referrals are drying up, and the sales pipeline gets tight. That’s where Rockstarr & Moon’s Growth Amplifier steps in—it isn't your regular marketing tool; it's a bespoke approach and system designed specifically for consulting agencies aiming to...

Spark | Duluth Trading Co.

Company: Duluth Trading Co. What sparked our interest: Duluth Trading is a brand that celebrates the spirit of hard work and reliability. They craft clothing for men and women who aren't afraid to roll up their sleeves and dig into the day's work. Duluth Trading's gear is top-notch, made to last, and produced right in the heart of Wisconsin. Their secret recipe? They focus on the real stuff...

25 Marketing Ideas for Local and Small Businesses

As a small business owner, you know marketing is vital to reaching new customers and growing your business. Implementing marketing ideas for small businesses is sometimes complex due to limited resources and budget, and not knowing where to start or which tactics will provide the most significant impact can take time. But we have you covered. We’ll break down 25 effective marketing ideas you...

5 Local SEO Tips for Small Businesses and Consulting Agencies 

Are you a local business owner or leader looking to expand your company's online presence? Local SEO for small businesses can be a powerful tool for increasing visibility in search engine results pages, and it’s become even more important with the growth of mobile phone use. With effective local SEO strategies, you can attract potential customers, building your online authority without...

5 Essential Tips to Generate Leads for Your Small Business

Are you struggling with lead generation for your small business? Are you searching for an effective way to increase interest in your product or service and drive more sales? Don't worry, you're not alone. Generating qualified leads is a challenge many business owners and leaders face, but it doesn't have to be daunting. Strategies like referral programs and email marketing can be great when...

How to Set Goals for Consulting Agencies and Executive Coaches?

As an executive consulting professional, it is essential to set effective consultant goals to be successful. Developing achievable objectives helps you define success and how your agency can progress toward achieving it. Whether managing an established consulting business or starting from scratch, setting adequate goals allows you and your team to stay on track by ensuring everyone is focused...

How to Add Value to Your Customers? 5 Tips for Consulting Businesses

As a consulting agency owner, finding how to add value for your customers and ensure they're satisfied with each solution you provide is essential. With customer expectations growing and competition becoming more intense, consulting businesses have to consider how they can differentiate themselves—which is why, more than ever, adding real value that exceeds customer’s needs is crucial. Here...

10 Essential SEO Tips for Professional Services Firms 

Are you wondering how to maximize your web presence and increase leads for your professional services firm? It's no secret that SEO is a great place to start, but trying to learn the ins and outs of a search engine optimization strategy can be overwhelming. To make things easier, we've compiled a list of 10 essential SEO tips specifically tailored for professional services firms. From...

How to Approach Email Marketing for Small Businesses

Are you looking for a cost-effective way to reach your target customers and keep them engaged with your business? Email marketing for small businesses is the answer if you seek a cost-effective way to reach and engage your target customers. It has always been one of the top conversion tools, allowing businesses of all sizes to stay connected with their audiences and promote their offerings...

How to Track Marketing Efforts? KPIs, Tools, and Strategies

With the rise of digital marketing, tracking your marketing efforts has become more critical than ever before. Monitoring and analyzing data provides invaluable insight into your campaigns' success (or failure), allowing you to make data-driven decisions to improve your marketing strategy. However, with so many metrics and tools available, it can be overwhelming to know where to start. That’s...

10 Tips to Build a Small Business Marketing Strategy

Building a successful and sustainable business isn't easy; it requires hard work and careful planning. A solid small business marketing strategy is essential for marketing-savvy entrepreneurs looking to give their business an edge, but how do you create one that's effective and efficient? Fortunately, ten essential tips can help you craft a comprehensive marketing strategy for your small...

What Is B2B Marketing and How to Boost It for Your Business?

Are you looking to increase sales and expand your target market? With the rise of technology, business-to-business (B2B) marketing is becoming increasingly important. B2B marketing is a powerful tool that uses business relationships to promote products or services. It has seen explosive growth in the past decade and can effectively reach larger markets. Usually, the way to boost your...