Company: Duke Cannon
What sparked our interest:
Duke Cannon’s bold approach to male grooming is something you don’t want to miss. It’s impressive to see this non-legacy brand disrupt the market dominated by the big ones like Unilever and Procter & Gamble. What’s most intriguing is how Duke Cannon has identified Axe, a long-standing giant in this space, as their main competitor and has gone head-to-head with them. With such confidence in their brand and their mission to redefine masculinity, it’s no wonder why Duke Cannon is steadily gaining market share in the male grooming industry.What we love:
However, what we love the most about them is their refreshing marketing strategy, which truly sets them apart.
Their approach to male grooming is bold and unapologetic, geared towards addressing common pain points and problems their target audience faces.
Duke Cannon’s relatable messaging is a breath of fresh air compared to the sexualized marketing campaigns that have been a norm in recent years.
Just take a look!
The 3 takeaways you should be doing today:
- Identify your target audience and address their pain points
- Create a unique brand identity
- Stay true to your mission
About Duke Cannon:
Duke Cannon is a grooming brand that takes its role in society seriously. From their inception, they set out to create products that would evoke a sense of nostalgia, harkening back to a simpler time when hard work was the norm and men were proud to be handy. At the core of Duke Cannon’s ethos is a commitment to using high-quality, natural ingredients that will elevate your grooming routine and pay homage to a bygone era. If you’re looking for grooming products that are both effective and ethical, then Duke Cannon is the answer.Disclaimer:
Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we’ve discovered along the way.
