Spark | Dropps

Company: Dropps

What sparked our interest:

Dropps is a household cleaning product brand that has caught our attention with its unique approach towards sustainability and cleanliness.

Their use of plant and mineral-based ingredients and reduced single-use plastic in their packaging is a testament to their commitment to the environment.

Not only do they prioritize effective cleaning without compromise, but they also incorporate the spirit of conservation in their actions.

Their values of inclusivity and celebration of diversity show that they are not only a household cleaning brand but also a brand that values their customers’ voices and the sense of belonging.

What we love: 

However, what sets Dropps apart is their engaging social media presence that skillfully blends messaging about their products’ benefits and functional aspects with humor and relatable content, such as memes and stain removal tutorials.

Their website imagery is visually appealing and communicates their brand values effectively. Dropps is a refreshing example of a company committed to providing quality products, genuinely caring about the environment, and creating an inclusive and diverse community.

Check out some of their social posts!


The 3 takeaways you should be doing today: 

  1. Create a solid brand strategy
  2. Develop a strong social media presence
  3. Prioritize sustainability and environmental responsibility

About Dropps 

Dropps has a family-oriented backstory, with founder Jonathan starting the company with his mother, Lenore Propper.

Their mission-driven approach centers on doing things better than competitors and committing to sustainability, promoting conservation and responsible resource use.

Dropps practices inclusion and celebrates diversity, giving everyone a sense of belonging and valuing differences in thought, being, and expression.

With a focus on simplicity and transparency, Dropps offers cleaning products that truly align with its values.


Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we’ve discovered along the way.

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