Spark | Dollar Shave Club

Company: Dollar Shave Club

What sparked our interest:

Dollar Shave Club, a company that delivers razors and personal grooming products by mail, caught our attention due to its impressive viral marketing approach.

Instead of taking the traditional route, the company’s startup branding strategy involved competing with industry giants like Gillette.

The CEO and co-founder, Michael Dubin, took center stage in a comedic marketing campaign, turning heads and raising eyebrows.

Upon checking their marketing strategy, it becomes evident that their approach was intentional. The primary goal was to entertain and encourage social interactions.

Within the first 48 hours of releasing the video, Dollar Shave Club gained an astonishing 12,000 new subscribers.


What we love:

Although some time has passed since their famous video went viral, Dollar Shave Club’s marketing capabilities are still proven to be truly incredible.

Take a look at some of their social posts, and you’ll see for yourself – their draw-like posts are nothing short of impressive.

From engaging tips & tricks for your personal care to eye-catching memes about national holidays, Dollar Shave Club knows how to capture attention and keep its audience hooked.

Clearly, their success in the marketing world is far from over.


The 3 takeaways you should be doing today: 

  1. Don’t be afraid of what others might say
  2. Creativity is KING
  3. Be sure to research thoughtfully what your audience actually NEED


About Dollar Shave Club: 

Dollar Shave Club was founded by Mark Levine and Michael Dubin.

They met at a party and shared their frustrations with razor blade costs. With their own money and investments, they started Dollar Shave Club.

Backing from venture capitalists followed. Seed investors initially provided them $1 million in funding.

A year later, $12 million in series B funding was raised.

From that moment, Dollar Shave Club never stopped growing.

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Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we’ve discovered along the way.

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