Any business owner knows that marketing is essential to the success of their company. After all, how can you sell your products or services if no one knows that they exist? However, with...

Men are often seen as more capable and successful in owning and running a company, which has been the case for centuries. But times are changing, and women are starting businesses at an...

Do you ever feel you're not getting the most out of your marketing budget? You're not alone. Marketing can be a tricky beast, especially when it comes to making sure you're spending your...

Women-owned businesses are often passed over for marketing and communications contracts—what a shame. Not only do we have a lot to offer, but working with a woman-owned marketing company...

As a female-owned company, you know the importance of supporting other women in business. And when it comes to working with a marketing agency, there are many things to consider. However,...

Are you struggling to keep your energy and enthusiasm high while running your company? You're not alone! When you're a business owner, it's easy to get bogged down by the day-to-day grind....

Starting your own business is an exciting and daunting project. However, there can be an extra layer of doubt and fear for women entrepreneurs, as many questions arise that have you...

When it comes to business, networking is essential for success. And when it comes to networking, there's no better group to connect with than other women-owned businesses. After all, women...

We've all done it- ordered something online and had to deal with less-than-stellar customer service. Maybe the item arrived late, was damaged in transit, or was the wrong size or color. Or...

Knowing your target market is essential to a thriving business. But how do you figure out who your target market is? And once you know, how do you create a strategy around it? There's no...

When most people think about the keys to success in business, they think about things like a well-defined niche, good marketing, and effective branding. While these are important, research...

Did you know that women own nearly one-third of all companies in the United States? That's a lot of businesses, and it's only growing! But as any woman who has ventured into...

1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed....

On this International Women’s Day, I wanted to celebrate the strong women in my life. Growing up in a family full of strong women, you would think I would know how to begin this blog. It’s...

Did you know... There are more than 73 Marketing Tools & Tactics Every time we turn around, the world of marketing evolves and there is a new platform or tactic capturing your...

Most small and medium companies know that their internal marketing department can’t do it all (if they have a marketing department in the first place). They have strong yet small, scrappy...

Did you know...Less than 50% of Businesses Have a Documented Marketing Plan?It seems crazy to think about this now, but do you remember life before GPS, cell phones or even Map Quest? When...