10 Quick Fixes for a More User-Friendly Website

With today’s rapidly changing digital trends, your website can feel outdated and old real quick. And, it’s difficult to keep up with the trends if you don’t have the time and money to invest in such a large ongoing project. To help you deal with this challenge, we put together 10 simple ways you can optimize your website to be more helpful and useful.

1. Make Your Website Easy to Navigate

A search bar goes a long way in allowing users to conveniently navigate across your website. They should appear on every page and be wide enough that visitors can read what they’ve typed. Also, check out your menus – are they simple? If not, make them clear, logical, and not cluttered.

2. Fix Broken Links

When you’re browsing websites, you may have come across a broken link or error messages. They’re annoying and you start second-guessing the company. Check all your links, including your internal links, and make sure they’re all working. Also, while you’re checking your links, differentiate them by visual cues like differently colored text or underlined text.

3. Be Mobile-Friendly

In this digital age, having a responsive, mobile-friendly website is critical to your success.

4. Use Clear Calls to Action

Don’t have your visitors guessing what they should be doing – lead them with prominent call to action buttons.

5. Make Copy Easy to Scan

Most people will skim through your content. Get your point across in small, bite-size pieces. Consider using simple language, readable fonts and colors, clear headings and subheadings, bulleted lists, and no large paragraphs.

6. Speed Up Your Website Load Time

Try optimizing your images, web fonts, or getting rid of unnecessary modules or plugins to speed up your website. You may have to perform a comprehensive website audit to pinpoint your weak points to fix them.

7. Replace Stock Images

People can spot generic or stock photos from a mile away and it can decrease trust. In a case study by Spectrum, Inc., they found that Harrington Movers were able to increase conversion on a page by simply replacing a stock photo with an actual photo of the team of movers. They experienced the same increase in conversion on a page where they added a photo of their actual moving truck instead of a stock photo.

8. Create Attention-Grabbing Headlines

well-crafted headline is worth its weight in gold. Choosing the right headline and making it stand out can help guide your visitors through your site easily.

9. Show Credibility

A few years ago, Google Chrome implemented a policy where all websites that don’t have an SSL certificate be flagged as “Not Secure.” Not sure if your website is a secure site? Check out if your website is an ‘http’ or ‘https.’ An ‘https’ address indicates the website is secure. If you’re marked as ‘Not Secure,’ people may think you’re too risky to visit.

10. Make Your Contact Information Complete

51% of people believe complete contact information is something many websites are missing. The more ways your customer can contact you, the better.

Make Your Website User-Friendly Today!

Are you ready to see how your website stacks up? We can help. The Rockstarr Sound Check is a deep dive into your website. Walk away with the framework to tune-up your site to optimize conversion, drive engagement, and make your audience go wild.


Get on the VIP List

Subscribe to The Jam Sessions

Gain access Rockstarr marketing tips and insights with The Rockstarr Jam Sessions, our exclusive newsletter with actionable marketing strategies you can start applying today.

Ready to ignite your marketing? You can’t start a fire without a spark.

The Spark promotes powerful marketing strategies. With each article, you will experience Rockstarr marketing with tangible tactics you can start using today.

How to Leverage Social Media Marketing in the Consulting Industry

In the digital age, social media has infiltrated every aspect of life. It’s the world’s meeting place, a digital goldmine, and your consulting business’s best friend. Given its extensive reach, social media marketing in the consulting industry is a potent business tool. By strategically utilizing social media, you can position your consulting business as an industry leader and forge personal...

How to Unlock Your Agency’s Potential with Rockstarr & Moon’s Growth Amplifier

Consulting agencies often struggle with differentiating themselves and reaching their target audience. Things get even more challenging when referrals are drying up, and the sales pipeline gets tight. That’s where Rockstarr & Moon’s Growth Amplifier steps in—it isn't your regular marketing tool; it's a bespoke approach and system designed specifically for consulting agencies aiming to...

Spark | Duluth Trading Co.

Company: Duluth Trading Co. What sparked our interest: Duluth Trading is a brand that celebrates the spirit of hard work and reliability. They craft clothing for men and women who aren't afraid to roll up their sleeves and dig into the day's work. Duluth Trading's gear is top-notch, made to last, and produced right in the heart of Wisconsin. Their secret recipe? They focus on the real stuff...

25 Marketing Ideas for Local and Small Businesses

As a small business owner, you know marketing is vital to reaching new customers and growing your business. Implementing marketing ideas for small businesses is sometimes complex due to limited resources and budget, and not knowing where to start or which tactics will provide the most significant impact can take time. But we have you covered. We’ll break down 25 effective marketing ideas you...

5 Local SEO Tips for Small Businesses and Consulting Agencies 

Are you a local business owner or leader looking to expand your company's online presence? Local SEO for small businesses can be a powerful tool for increasing visibility in search engine results pages, and it’s become even more important with the growth of mobile phone use. With effective local SEO strategies, you can attract potential customers, building your online authority without...

5 Essential Tips to Generate Leads for Your Small Business

Are you struggling with lead generation for your small business? Are you searching for an effective way to increase interest in your product or service and drive more sales? Don't worry, you're not alone. Generating qualified leads is a challenge many business owners and leaders face, but it doesn't have to be daunting. Strategies like referral programs and email marketing can be great when...

How to Set Goals for Consulting Agencies and Executive Coaches

As an executive consulting professional, it is essential to set effective consultant goals to be successful. Developing achievable objectives helps you define success and how your agency can progress toward achieving it. Whether managing an established consulting business or starting from scratch, setting adequate goals allows you and your team to stay on track by ensuring everyone is focused...

How to Add Value to Your Customers: 5 Tips for Consulting Businesses

As a consulting agency owner, finding how to add value for your customers and ensure they're satisfied with each solution you provide is essential. With customer expectations growing and competition becoming more intense, consulting businesses have to consider how they can differentiate themselves—which is why, more than ever, adding real value that exceeds customer’s needs is crucial. Here...

10 Essential SEO Tips for Professional Services Firms 

Are you wondering how to maximize your web presence and increase leads for your professional services firm? It's no secret that SEO is a great place to start, but trying to learn the ins and outs of a search engine optimization strategy can be overwhelming. To make things easier, we've compiled a list of 10 essential SEO tips specifically tailored for professional services firms. From...