Spark | Beauty Bakerie

Company: Beauty Bakerie

What sparked our interest:

This post is an epic example of great marketing that uses a customer quote to show that ordering direct from the company is an experience rather than just a transaction. Beauty Bakerie creates the ultimate curated experience for their consumers starting with a thoughtful beautiful website that guides the visitor to the right products and ends with a delivery that exceeds expectations.

What we love: 

We are incredibly in love with the Beauty Bakerie marketing and design team. The first thing that captured my attention was that the names of the products. From the Lollipop Liner to the Proof is in the Pudding Eyeshadow Pallet, the names are spot on with the brand image while being intriguing enough to get me to want to learn more. Even the subscribe button is on point: Get the scoop!

The most intriguing part of the experience was visiting the website. Thank you Beauty Bakerie for having a diverse mix of models and an epic online customer experience. I’m not a girl who has a clue about makeup, but I found myself clicking through the foundation finder and digging the experience. After my first click, I had to know more.

The 3 takeaways you should be doing today: 

  1. Use customer quotes to illustrate experiences that define your company.
  2. Rather than just post a screenshot, capture attention with bright backgrounds.
  3. Inspire curiosity in your audience. Don’t you want to order today to see the delivery?

About Beauty Bakerie: 

Cashmere Nicole founded Beauty Bakerie in 2011 with the mission to be sweet and sweeten the lives of others. Inspired to create the long-lasting line of beauty products after watching her mother spend so much time and energy preparing for work, our bakery-inspired line includes best-selling products ranging from liquid lipsticks, setting powder, and illuminators to eyebrow gel, eyeshadows, and eyeliners.

What started off as our CEO and founder’s artistic outlet, quickly evolved into a growing company selling its sweet products in over 100 countries worldwide. Beauty Bakerie’s commitment to being Better not Bitter extends beyond our walls to sweeten the lives of others through engaging our large social media following with positive messaging and through altruistic donations via online platforms. The Beauty Bakerie brand is a direct reflection of our CEO and founder’s perseverance and passion for great quality products that enhance the beauty in everyone, every day.

Visit their Website

Follow them on Facebook

Follow them on Instagram

Follow them on Twitter

 

Disclaimer: 

Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we’ve discovered along the way.

Get on the VIP List

Subscribe to The Jam Sessions

Gain access Rockstarr marketing tips and insights with The Rockstarr Jam Sessions, our exclusive newsletter with actionable marketing strategies you can start applying today.

Ready to ignite your marketing? You can’t start a fire without a spark.

The Spark promotes powerful marketing strategies. With each article, you will experience Rockstarr marketing with tangible tactics you can start using today.

Rebranding After Cancer: A Transformative Playbook for Leaders

Cancer is a word that often leaves people feeling like their life has been hijacked. It shatters routines, flips priorities, and leaves a scar that cuts deep into who you are. But here’s the thing: this doesn’t have to be the end of your story. In fact, it could be the beginning of a powerful transformation. Just as companies rebrand to adapt, evolve, and thrive, so can you. Rebranding isn’t...

Read More

Common Mistakes Businesses Make When Trying To Scale Their Marketing Efforts

Hey Rockstarr team - What are some of the most common mistakes you see businesses make when trying to scale their marketing efforts, and how can they avoid them?  Hey Charles - One of the most common mistakes I see businesses make when trying to scale their marketing efforts is trying to do too much, too fast, without a clear strategy. It’s like trying to build a skyscraper without...

Read More

Defining Success In Marketing

Hey Rockstarr team - How do you define success in marketing?  Hey Olivia - Success in marketing isn't just about hitting a target or checking a box—it's about creating real, tangible impact that drives growth and makes a difference. For me, success is multi-dimensional. It’s not just about the numbers, although they’re crucial; it’s about how those numbers translate into real-world...

Read More

Balancing Creativity With Data-Driven Marketing Strategies

Hey Rockstarr team - How do you balance creativity with data-driven marketing strategies?  Hey Liam - Balancing creativity with data-driven marketing is where the magic happens, and it’s something we live and breathe at Rockstarr & Moon. The trick is to stop thinking of creativity and data as opposites—they’re two sides of the same coin, and when you get them working together, that’s...

Read More

Common Challenges When Working With Clients and How To Overcome Them

Hey Rockstarr team - What are some common challenges you face when working with clients, and how do you overcome them?  Hey Andy - One of the common challenges I face when working with clients is when they get caught up in a constant state of urgency, where everything seems like a crisis that needs immediate attention. I had a client who was particularly prone to this—let's just say they...

Read More

Negative Feedback Or Crises In Social Media Marketing

Hey Rockstarrs - How do you handle negative feedback or crises in social media marketing?  Hey Rob - I had a life changing experience when working for a ticketing company years ago. We were a DIY platform meaning that any client could set up their show in the system and go live. That would publish the ticket across all channels including Ticketmaster. We had a client who published...

Read More

How Can I Improve My Online Presence

Hey Rockstarr team - What advice do you have for small businesses looking to improve their online presence?  Hey Steph -  As someone who's really into helping businesses shine online, here's my take: Know Your Audience Understand who your customers are and what they want. This shapes everything from your content to your marketing strategies. Create Quality Content Consistency is key!...

Read More