Spark | ZIM

Company: ZIM Integrated Shipping Services Ltd.

What sparked our interest:

Logistics and shipping services are well-known for being a male-dominated industry, despite many efforts that have been made to be more inclusive.

For this reason, the picture of five women doing a power-pose in front of two huge containers got my full attention. It is a fantastic example of how women can be a part of any industry and make an important statement.

ZIM

What we love: 

After researching their social media accounts, I saw their new tagline called “The Z Factor,” which is described as “that special ingredient found inside all ZIMmers, no matter their role or title.”.

So, the picture of these women with “The Z Factor” containers alongside the acknowledgment of ship as a female made me realize that ZIM understands the importance of women’s representation in the shipping industry and uses its platforms to encourage them to be a part of their company and eliminate gender bias.

 

The 3 takeaways you should be doing today: 

  1. Promote gender equality; we all want to feel like we can be a part of any industry, whether men or women lead it.
  2. Celebrate women; we are now shattering the conventional male-dominated fields with new ideas, innovation, and strength to assume leadership roles in areas that were out of our reach a few years ago.
  3. Be relevant and inspire your audience.

 

About ZIM:  

ZIM is one of the biggest carriers in the global shipping industry. ZIM has a modern fleet that provides cargo transportation services on all main worldwide trade routes, backed up by the company’s global network of local offices and representatives.

Visit their Website

Follow them on Facebook

Follow them on Instagram

Follow them on Twitter

 

Disclaimer: 

Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we’ve discovered along the way.

Get on the VIP List

Subscribe to The Jam Sessions

Gain access Rockstarr marketing tips and insights with The Rockstarr Jam Sessions, our exclusive newsletter with actionable marketing strategies you can start applying today.

Ready to ignite your marketing? You can’t start a fire without a spark.

The Spark promotes powerful marketing strategies. With each article, you will experience Rockstarr marketing with tangible tactics you can start using today.

Negative Feedback Or Crises In Social Media Marketing

Hey Rockstarrs - How do you handle negative feedback or crises in social media marketing?  Hey Rob - I had a life changing experience when working for a ticketing company years ago. We were a DIY platform meaning that any client could set up their show in the system and go live. That would publish the ticket across all channels including Ticketmaster. We had a client who published...

How Can I Improve My Online Presence

Hey Rockstarr team - What advice do you have for small businesses looking to improve their online presence?  Hey Steph -  As someone who's really into helping businesses shine online, here's my take: Know Your Audience Understand who your customers are and what they want. This shapes everything from your content to your marketing strategies. Create Quality Content Consistency is key!...

How to Leverage Social Media Marketing in the Consulting Industry

In the digital age, social media has infiltrated every aspect of life. It’s the world’s meeting place, a digital goldmine, and your consulting business’s best friend. Given its extensive reach, social media marketing in the consulting industry is a potent business tool. By strategically utilizing social media, you can position your consulting business as an industry leader and forge personal...

How to Unlock Your Agency’s Potential with Rockstarr & Moon’s Growth Amplifier

Consulting agencies often struggle with differentiating themselves and reaching their target audience. Things get even more challenging when referrals are drying up, and the sales pipeline gets tight. That’s where Rockstarr & Moon’s Growth Amplifier steps in—it isn't your regular marketing tool; it's a bespoke approach and system designed specifically for consulting agencies aiming to...

Spark | Duluth Trading Co.

Company: Duluth Trading Co. What sparked our interest: Duluth Trading is a brand that celebrates the spirit of hard work and reliability. They craft clothing for men and women who aren't afraid to roll up their sleeves and dig into the day's work. Duluth Trading's gear is top-notch, made to last, and produced right in the heart of Wisconsin. Their secret recipe? They focus on the real stuff...

25 Marketing Ideas for Local and Small Businesses

As a small business owner, you know marketing is vital to reaching new customers and growing your business. Implementing marketing ideas for small businesses is sometimes complex due to limited resources and budget, and not knowing where to start or which tactics will provide the most significant impact can take time. But we have you covered. We’ll break down 25 effective marketing ideas you...

5 Local SEO Tips for Small Businesses and Consulting Agencies 

Are you a local business owner or leader looking to expand your company's online presence? Local SEO for small businesses can be a powerful tool for increasing visibility in search engine results pages, and it’s become even more important with the growth of mobile phone use. With effective local SEO strategies, you can attract potential customers, building your online authority without...

5 Essential Tips to Generate Leads for Your Small Business

Are you struggling with lead generation for your small business? Are you searching for an effective way to increase interest in your product or service and drive more sales? Don't worry, you're not alone. Generating qualified leads is a challenge many business owners and leaders face, but it doesn't have to be daunting. Strategies like referral programs and email marketing can be great when...