Most small and medium companies know that their internal marketing department can’t do it all (if they have a marketing department in the first place). They have strong yet small, scrappy teams who are trying to balance and deliver upon at least 25 top priorities at once.
Bringing on a marketing partner is a necessary evil when you are looking to grow your business. Asking questions up front will help the partnership start on the right foot by clarifying goals, expectations, processes and roles.
Here are the Eight Must Ask Questions When Hiring a Marketing Partner:
- What types of companies do you serve, and in what industries or markets? Who is your ideal client, and why?
- What are the core capabilities of your agency? Where do you shine?
- What is the size and scope of a typical marketing engagement?
- How do you measure results?
- How would we interface with your agency? Describe a typical account team.
- Define the characteristics of a successful partnership.
- Can I speak to a current client or two to learn more about how you interface with the team?
- What marketing and sales technology certifications do you have?
Your intention with these questions is to learn more about how the organization works, what to expect when working together and most importantly, are they the right partner for your business. A solid working relationship with clear expectations and roles will help ensure the success of the partnership.
Ready to Take the Next Step?
At Rockstarr & Moon, we are marketing rockstarrs who partner with your marketing team to help them get back to business. From strategy through execution, we are an extension of your marketing team and as so, we get up to speed immediately and start delivering results faster than you can bring on a new hire.
We are the small business partner who can help you develop a plan, advise on tactics, provide playbooks for overcoming challenges, document the journey and most importantly, help you define which metrics matter.