The 4 Keys to Social Media Success

There’s a lot more to social media marketing than posting on Facebook or Twitter and forgetting about it once you post. Unfortunately, social media marketing is often treated as a single discipline, but it’s actually composed of four equally important parts. If...

The Best Social Media Channels For Your Business

From marketing managers, to a business owner looking to leverage social media, it’s important to understand the channels available. In doing so, you can help maximize your reach, engage with the right people, and grow your business by achieving your goals. To keep...

Marketing Tools and Tactics

Did you know… There are more than 73 Marketing Tools & Tactics Every time we turn around, the world of marketing evolves and there is a new platform or tactic capturing your audience’s attention. According to DigitalMarketer, there are 73 marketing...

Creating a Marketing Strategy

Did you know…Less than 50% of Businesses Have a Documented Marketing Plan? It seems crazy to think about this now, but do you remember life before GPS, cell phones or even Map Quest? When you wanted to get from point A to point B, you had to take out a map and...

Defining Today’s Marketing Team

Let’s talk about today’s marketing team member. Tell me if this sounds familiar… I started a new role in a marketing team on a Monday. The job duties were pretty well defined in the interview process and reasonable for a single team member. By Tuesday afternoon,...