Are you worried about pricing your products or services competitively? You’re not alone. Many women-owned businesses grapple with this issue, especially when they are starting. Knowing how to price your products and services competitively is key to success in...
Knowing your target market is essential to a thriving business. But how do you figure out who your target market is? And once you know, how do you create a strategy around it? There’s no one-size-fits-all answer to identifying your business’ target market....
When most people think about the keys to success in business, they think about things like a well-defined niche, good marketing, and effective branding. While these are important, research is often overlooked and is one of the most critical factors to success,...
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1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed. It shouldn’t be complex or drawn out. As your business grows, your why will...
Let’s face it! When it comes to social media metrics, it’s confusing and overwhelming. Every week there seems to be a new metric created. Luckily, your social media goals will help determine which metrics are most important to you and your business. For every goal you...
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