Articles About Business Planning
10 Best Marketing Analytics Tools for Small Businesses
Discovering your business or agency's ideal marketing analytics tool can be pretty daunting. With myriad options at your disposal, making a well-informed decision that aligns with your...
How To Define a Target Audience for Your Agency’s Marketing Strategy
Are you struggling to reach your target audience with your marketing campaigns? You're not alone. Many businesses struggle to create effective marketing strategies that resonate with their...
Creating Your Ideal Client Profile
As a small business owner, keeping up with all the competing brands in your industry can be difficult. To ensure your brand stands out, you must create an Ideal Client Profile to help you...
Platinum Messaging Method
Crafting a Message That Resonates With Your AudienceIn successful marketing efforts, crafting a message that resonates with your target audience is key. It's not enough to simply put out a...
Introducing the Anti-Agency Marketing Agency
A MESSAGE FROM OUR FOUNDER The world of marketing is as bold as it is full of gray areas. The typical story we’ve heard from our clients is that they need a website. They work with a...
The Right Strategic Marketing Partner
Any business owner knows that marketing is essential to the success of their company. After all, how can you sell your products or services if no one knows that they exist? However, with...
First Meeting With a Marketing Consultant
If you're a woman who owns or leads a business, you've been thinking about working with a marketing consultant. A good marketing consultant will help you assess your business's current...
Pricing Your Products/Services Competitively
Are you worried about pricing your products or services competitively? You're not alone. Many women-owned businesses grapple with this issue, especially when they are starting. Knowing how...
How To Identify Your Target Market
Knowing your target market is essential to a thriving business. But how do you figure out who your target market is? And once you know, how do you create a strategy around it? There's no...
Why Research Is Key To Success
When most people think about the keys to success in business, they think about things like a well-defined niche, good marketing, and effective branding. While these are important, research...
25 Businesses You Can Start Today
BIZ BOOTCAMP Launch Your Business In Days Built for aspiring business owners like you, Biz Bootcamp is the premier self-paced course to start, grow and...
How to Rank Your Business on the First Page of Google
Search engine optimization (SEO) is a digital marketing methodology which enables businesses to increase organic search results ultimately driving traffic and leads. It has dramatically...
The 4 Things I Wish I Knew Before Starting a Business
1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed....
The Social Media Metrics That Matter
Let’s face it! When it comes to social media metrics, it’s confusing and overwhelming. Every week there seems to be a new metric created. Luckily, your social media goals will help...
8 Easy Steps to Creating a Killer Social Media Strategy
The key to success when it comes to social media is having a strategy. Without a strategy and understanding your goals and your audience, it’ll be difficult to get the results you want....
The 4 Keys to Social Media Success
There’s a lot more to social media marketing than posting on Facebook or Twitter and forgetting about it once you post. Unfortunately, social media marketing is often treated as a single...
The Best Social Media Channels For Your Business
From marketing managers, to a business owner looking to leverage social media, it’s important to understand the channels available. In doing so, you can help maximize your reach, engage...
Marketing Tools and Tactics
Did you know... There are more than 73 Marketing Tools & Tactics Every time we turn around, the world of marketing evolves and there is a new platform or tactic capturing your...
Creating a Marketing Strategy
Did you know...Less than 50% of Businesses Have a Documented Marketing Plan?It seems crazy to think about this now, but do you remember life before GPS, cell phones or even Map Quest? When...
Defining Today’s Marketing Team
Let’s talk about today’s marketing team member. Tell me if this sounds familiar... I started a new role in a marketing team on a Monday. The job duties were pretty well defined in the...