Rockstarr Insights
Cheers to Strong Women
On this International Women’s Day, I wanted to celebrate the strong women in my life. Growing up in a family full of strong women, you would think I would know how to begin this blog. It’s taken me a while to...
10 Common Landing Page Mistakes to Avoid
A landing page is built to encourage visitors to take a specific action. Whether it’s opting in to a lead magnet, resource, or newsletter, purchasing a product or service, or filling out a form, every good...
Top 5 Reasons Why Your Website Doesn’t Convert
You built out a beautiful website with amazing landing pages and the highest definition images – but you’re not getting visitors to do what you want them to do. You’re left wondering why all your hard work is...
10 Quick Fixes for a More User-Friendly Website
With today’s rapidly changing digital trends, your website can feel outdated and old real quick. And, it’s difficult to keep up with the trends if you don’t have the time and money to invest in such a large...
14 Secrets to Keeping Your Visitors on Your Website
Did you know that 70 to 96% of the people who abandon your site will never return? That’s why one of your number one goals with your website is to convert people into customers on their first visit. The...
How to Write Attention-Grabbing Website Headlines That Convert
Writing headlines is hard. A great headline can get you clicks, which can lead to higher conversions. But, you’ll come across more bad headlines than good – especially on social media. You have seconds to...
10 Mistakes People Might Hate About Your Website
Having a bad website can cause you to lose customers, ultimately losing you money. But, you’d be surprised how often this happens. Oftentimes, businesses will design their websites without knowing what goes...
5 Simple Ways to Optimize Your Website to Get More Leads
Creating an optimized landing page is one of the most effective ways to generate leads for your business. But, it’s more than just placing a “Sign Up Now” button on your page to see leads. Instead, you’ll...
The Social Media Metrics That Matter
Let’s face it! When it comes to social media metrics, it’s confusing and overwhelming. Every week there seems to be a new metric created. Luckily, your social media goals will help determine which metrics are...
25 Ways to Grow Your Social Media Following
Today, as more businesses are joining social media, the real question many are asking is how do I gain more followers organically? Not just any followers – real followers who aren’t bots, who love your brand...
8 Easy Steps to Creating a Killer Social Media Strategy
The key to success when it comes to social media is having a strategy. Without a strategy and understanding your goals and your audience, it’ll be difficult to get the results you want. Whether you’re a...
How to Keep Your Audience Engaged on Social Media: Step-by-step
You spend hours on copy and design to get a social post ready to be engaged and connected with. You check your engagement hours later only to find one of the most frustrating parts of social media – there’s...
The 4 Keys to Social Media Success
There’s a lot more to social media marketing than posting on Facebook or Twitter and forgetting about it once you post. Unfortunately, social media marketing is often treated as a single discipline, but it’s...
4 Mistakes You’re Probably Making on Social Media
Social media has completely revolutionized how people interact with brands. People have come to expect “always-on” experiences in real-time that are personalized for every moment. In fact, 76% of consumers...
The Best Social Media Channels For Your Business
From marketing managers, to a business owner looking to leverage social media, it’s important to understand the channels available. In doing so, you can help maximize your reach, engage with the right people,...
Marketing Tools and Tactics
Did you know... There are more than 73 Marketing Tools & Tactics Every time we turn around, the world of marketing evolves and there is a new platform or tactic capturing your audience's attention....
The Eight Must-Ask Questions When Hiring a Marketing Partner
Most small and medium companies know that their internal marketing department can’t do it all (if they have a marketing department in the first place). They have strong yet small, scrappy teams who are trying...
Creating a Marketing Strategy
Did you know...Less than 50% of Businesses Have a Documented Marketing Plan?It seems crazy to think about this now, but do you remember life before GPS, cell phones or even Map Quest? When you wanted to get...
Defining Today’s Marketing Team
Let’s talk about today’s marketing team member. Tell me if this sounds familiar... I started a new role in a marketing team on a Monday. The job duties were pretty well defined in the interview process and...
Write a Rockstarr Resume
The 4 Steps You Need to Take to Create a Rockstarr Resume Recruiters spend an average of 6 seconds reviewing each resume. SIX SECONDS. This is how long you have to get noticed. This is not the time for...
Prepare for an Interview like a Rockstarr
The 4 Steps You Need to Take to Prepare for an Interview We get it. You got the call back from the recruiter. The appointment is scheduled for your interview. It’s the best moment followed by an immediate...
Build a Rockstarr LinkedIn Profile
The 7 Steps You Need to Take (Today) to Create a Rockstarr LinkedIn Profile 1. Get a Custom URL LinkedIn automatically assigns you a URL. If you want to put this in your resume or add it to your email...
Spark | Beauty Bakerie
Company: Beauty Bakerie What sparked our interest: This post is an epic example of great marketing that uses a customer quote to show that ordering direct from the company is an experience rather than just a...
Spark | Fuzzed up Bear
Company: Fuzzed up Bear What sparked our interest: In these unprecedented times, we are searching for the right message that brings us all together as one community vs a message that separates us even...
Spark | Chicago Bagel Authority
Company: Chicago Bagel Authority (CBA) What sparked our interest: Protecting patrons and employees is job number one for any business owner in this day and age. The CBA team keeps their marketing content as...
Spark | OLD BAY
Company: OLD BAY What sparked our interest: Growing up on the East Coast, I know that you can take the girl out of Maryland but you can never keep the OLD BAY out of her spice rack. For the ultimate OLD BAY...
Spark | Piece Pizzeria
Company: Piece Pizzeria What sparked our interest: We love our Chicago pizza! Piece is one of our favorites and we were heartbroken to see them close for a few weeks during this crazy period in time. (Don't...
Spark | Boston Proper
Company: Boston Proper What sparked our interest: In honor of Mother's Day, we picked this gem from Boston Proper. Not only did we start our day with a good chuckle, this is an incredibly relatable post that...