Rockstarr Insights
Working With a Female-Owned Marketing Firm
As a female-owned company, you know the importance of supporting other women in business. And when it comes to working with a marketing agency, there are many things to consider. However, if you're looking...
First Meeting With a Marketing Consultant
If you're a woman who owns or leads a business, you've been thinking about working with a marketing consultant. A good marketing consultant will help you assess your business's current situation and develop a...
The Power of Storytelling in Marketing
Have you ever wondered why storytelling is such an important marketing tool? When done right, storytelling can be a potent promoting mechanism. It's been used for centuries to engage audiences, share news and...
How to Build Your Social Media Presence
When starting a business, building a social media presence that helps you reach new customers and keep old ones engaged is essential. Nearly half of all small businesses in the United States are women-owned,...
How To Keep Your Energy and Enthusiasm Up
Are you struggling to keep your energy and enthusiasm high while running your company? You're not alone! When you're a business owner, it's easy to get bogged down by the day-to-day grind. For this reason,...
Dealing With Doubt as a Woman Entrepreneur
Starting your own business is an exciting and daunting project. However, there can be an extra layer of doubt and fear for women entrepreneurs, as many questions arise that have you second-guessing yourself....
Networking With Women-Owned Businesses
When it comes to business, networking is essential for success. And when it comes to networking, there's no better group to connect with than other women-owned businesses. After all, women understand the...
Pricing Your Products/Services Competitively
Are you worried about pricing your products or services competitively? You're not alone. Many women-owned businesses grapple with this issue, especially when they are starting. Knowing how to price your...
Importance of Good Online Customer Service
We've all done it- ordered something online and had to deal with less-than-stellar customer service. Maybe the item arrived late, was damaged in transit, or was the wrong size or color. Or we could never get...
Tips For Building a Solid Branding Strategy
Do you own a business? Are you looking for ways to build a strong branding strategy? When branding your business, creating a strategy that speaks to your customers and resonates with them is essential. And...
How To Identify Your Target Market
Knowing your target market is essential to a thriving business. But how do you figure out who your target market is? And once you know, how do you create a strategy around it? There's no one-size-fits-all...
Why Research Is Key To Success
When most people think about the keys to success in business, they think about things like a well-defined niche, good marketing, and effective branding. While these are important, research is often overlooked...
20 Challenges For Women-Owned Business
Did you know that women own nearly one-third of all companies in the United States? That's a lot of businesses, and it's only growing! But as any woman who has ventured into entrepreneurship knows, there are...
Spark | Mujer Divina Coffeeshop
Company: Mujer Divina Coffeeshop What sparked our interest: Who doesn't love a cup of coffee in the morning? We know we do! And if it comes with a motivational and funny quote that makes us feel ready to take...
Spark | Female Invest
Company: Female Invest What sparked our interest: Scrolling through Instagram, this post caught my attention and had me thinking for a few moments about the crazy, inappropriate, and wild feedback I have...
Spark | Ernest Packaging Solutions
Company: Ernest Packaging Solutions What sparked our interest: In a world where consumers are bombarded with choices, standing out from the crowd is more important than ever, and Ernest Packaging Solutions is...
Spark | Las Vegas Raiders
Company: Las Vegas Raiders What sparked our interest: Women have always been passionate about football. We make up a significant portion of the NFL's fan base and are just as invested in the game as their...
Spark | SMALIK Enterprises
Company: SMALIK Enterprises What sparked our interest: So much of our lives are dictated by our gender. We are taught from a young age what it means to be a man or a woman, and we are often expected to...
Spark | MCREY Motocross Co
Company: MCREY Motocross Co. What sparked our interest: I was minding my business through Instagram when this image appeared and had me starstruck. These two powerful ladies radiate strength, freedom,...
Spark | Sip Shop Hooray
Company: Sip Shop Hooray What sparked our interest: Everything about this post is extraordinary: the strong pose, the clothes, the heels, the inclusivity, and the inspirational quote. It radiates so much...
Spark | Black Girl Sunscreen
Company: Black Girl Sunscreen What sparked our interest: Black Girl Sunscreen is all about self-love and self-care. This post, in particular, caught my eye as everyone who sees this beautiful woman can feel...
Spark | Raising Smart Girls
Company: Raising Smart Girls What sparked our interest: The first thing that caught my attention was the brand name, “Raising Smart Girls” is a direct way to represent the company and what they stand for...
Spark | ZIM
Company: ZIM Integrated Shipping Services Ltd. What sparked our interest: Logistics and shipping services are well-known for being a male-dominated industry, despite many efforts that have been made to be...
5 Steps to Update Your Company’s Brand
Your company's brand defines who it is while resonating with your ideal clients. It's the brand that builds trust in your business. The brand should be recognizable, memorable, and ideally timeless. But at...
25 Businesses You Can Start Today
5 Reasons to Start a Side Hustle
If you have a dream of starting your own business, it's time to start growing your business from the ground up with a side hustle. Starting a side hustle is one of the best ways to gain financial freedom and...
The 4 Things I Wish I Knew Before Starting a Business
1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed. It shouldn’t be...
The 20 Must-Read Quotes For Starting a Business
Starting a business can be exciting, inspiring, and frustrating all rolled into one. To help you stay motivated, here are the top 20 must-read quotes for starting a business. “A big business starts small.”...
How I Started My Business and Found Independence From Corporate America
It’s 2010 and I’m working for my parent’s printing company thinking I had it all figured out. But, I was about to experience a rude awakening, and life as I knew it was about to change. The housing bubble...
Gain The Independence You Need From Your Dead-End Job
Mondays. It was the day I dreaded the most every week. I’m lying. Monday through Friday I would wake up already thinking about my overflowing work to-do list. I would crawl out of bed knowing that hours of...