Rockstarr Insights
Spark | MCREY Motocross Co
Company: MCREY Motocross Co. What sparked our interest: I was minding my business through Instagram when this image appeared and had me starstruck. These two powerful ladies radiate strength, freedom,...
Spark | Sip Shop Hooray
Company: Sip Shop Hooray What sparked our interest: Everything about this post is extraordinary: the strong pose, the clothes, the heels, the inclusivity, and the inspirational quote. It radiates so much...
Spark | Black Girl Sunscreen
Company: Black Girl Sunscreen What sparked our interest: Black Girl Sunscreen is all about self-love and self-care. This post, in particular, caught my eye as everyone who sees this beautiful woman can feel...
Spark | Raising Smart Girls
Company: Raising Smart Girls What sparked our interest: The first thing that caught my attention was the brand name, “Raising Smart Girls” is a direct way to represent the company and what they stand for...
Spark | ZIM
Company: ZIM Integrated Shipping Services Ltd. What sparked our interest: Logistics and shipping services are well-known for being a male-dominated industry, despite many efforts that have been made to be...
5 Steps to Update Your Company’s Brand
Your company's brand defines who it is while resonating with your ideal clients. It's the brand that builds trust in your business. The brand should be recognizable, memorable, and ideally timeless. But at...
25 Businesses You Can Start Today
5 Reasons to Start a Side Hustle
If you have a dream of starting your own business, it's time to start growing your business from the ground up with a side hustle. Starting a side hustle is one of the best ways to gain financial freedom and...
The 4 Things I Wish I Knew Before Starting a Business
1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed. It shouldn’t be...
The 20 Must-Read Quotes For Starting a Business
Starting a business can be exciting, inspiring, and frustrating all rolled into one. To help you stay motivated, here are the top 20 must-read quotes for starting a business. “A big business starts small.”...
How I Started My Business and Found Independence From Corporate America
It’s 2010 and I’m working for my parent’s printing company thinking I had it all figured out. But, I was about to experience a rude awakening, and life as I knew it was about to change. The housing bubble...
Gain The Independence You Need From Your Dead-End Job
Mondays. It was the day I dreaded the most every week. I’m lying. Monday through Friday I would wake up already thinking about my overflowing work to-do list. I would crawl out of bed knowing that hours of...
Cheers to Strong Women
On this International Women’s Day, I wanted to celebrate the strong women in my life. Growing up in a family full of strong women, you would think I would know how to begin this blog. It’s taken me a while to...
10 Common Landing Page Mistakes to Avoid
A landing page is built to encourage visitors to take a specific action. Whether it’s opting in to a lead magnet, resource, or newsletter, purchasing a product or service, or filling out a form, every good...
Top 5 Reasons Why Your Website Doesn’t Convert
You built out a beautiful website with amazing landing pages and the highest definition images – but you’re not getting visitors to do what you want them to do. You’re left wondering why all your hard work is...
10 Quick Fixes for a More User-Friendly Website
With today’s rapidly changing digital trends, your website can feel outdated and old real quick. And, it’s difficult to keep up with the trends if you don’t have the time and money to invest in such a large...
14 Secrets to Keeping Your Visitors on Your Website
Did you know that 70 to 96% of the people who abandon your site will never return? That’s why one of your number one goals with your website is to convert people into customers on their first visit. The...
How to Write Attention-Grabbing Website Headlines That Convert
Writing headlines is hard. A great headline can get you clicks, which can lead to higher conversions. But, you’ll come across more bad headlines than good – especially on social media. You have seconds to...
10 Mistakes People Might Hate About Your Website
Having a bad website can cause you to lose customers, ultimately losing you money. But, you’d be surprised how often this happens. Oftentimes, businesses will design their websites without knowing what goes...
5 Simple Ways to Optimize Your Website to Get More Leads
Creating an optimized landing page is one of the most effective ways to generate leads for your business. But, it’s more than just placing a “Sign Up Now” button on your page to see leads. Instead, you’ll...
The Social Media Metrics That Matter
Let’s face it! When it comes to social media metrics, it’s confusing and overwhelming. Every week there seems to be a new metric created. Luckily, your social media goals will help determine which metrics are...
25 Ways to Grow Your Social Media Following
Today, as more businesses are joining social media, the real question many are asking is how do I gain more followers organically? Not just any followers – real followers who aren’t bots, who love your brand...
8 Easy Steps to Creating a Killer Social Media Strategy
The key to success when it comes to social media is having a strategy. Without a strategy and understanding your goals and your audience, it’ll be difficult to get the results you want. Whether you’re a...
How to Keep Your Audience Engaged on Social Media: Step-by-step
You spend hours on copy and design to get a social post ready to be engaged and connected with. You check your engagement hours later only to find one of the most frustrating parts of social media – there’s...
The 4 Keys to Social Media Success
There’s a lot more to social media marketing than posting on Facebook or Twitter and forgetting about it once you post. Unfortunately, social media marketing is often treated as a single discipline, but it’s...
4 Mistakes You’re Probably Making on Social Media
Social media has completely revolutionized how people interact with brands. People have come to expect “always-on” experiences in real-time that are personalized for every moment. In fact, 76% of consumers...
The Best Social Media Channels For Your Business
From marketing managers, to a business owner looking to leverage social media, it’s important to understand the channels available. In doing so, you can help maximize your reach, engage with the right people,...
Marketing Tools and Tactics
Did you know... There are more than 73 Marketing Tools & Tactics Every time we turn around, the world of marketing evolves and there is a new platform or tactic capturing your audience's attention....
The Eight Must-Ask Questions When Hiring a Marketing Partner
Most small and medium companies know that their internal marketing department can’t do it all (if they have a marketing department in the first place). They have strong yet small, scrappy teams who are trying...
Creating a Marketing Strategy
Did you know...Less than 50% of Businesses Have a Documented Marketing Plan?It seems crazy to think about this now, but do you remember life before GPS, cell phones or even Map Quest? When you wanted to get...