Rockstarr Insights

Articles that Celebrate Marketing

Spark | Misfits Market

Misfits Market isn’t your typical grocery delivery service—it’s a brand with a mission to tackle major global challenges. See more on Rockstarr & Moon's Spark.

Spark | Duluth Trading Co.

Company: Duluth Trading Co. What sparked our interest: Duluth Trading is a brand that celebrates the spirit of hard work and reliability. They craft clothing for men and women who aren't afraid to roll up their sleeves and dig into the day's...

Spark | Dropps

Company: Dropps What sparked our interest: Dropps is a household cleaning product brand that has caught our attention with its unique approach towards sustainability and cleanliness. Their use of plant and mineral-based ingredients and reduced...

Spark | Aloha

Company: Aloha What sparked our interest: Aloha, a plant-based food and drink company, has caught our attention for all the right reasons. Their commitment to sustainability and community building sets them apart from the rest, with a clear...

Spark | Potato Parcel

Company: Potato Parcel What sparked our interest: Potato Parcel is not just any ordinary company that offers a typical service. What sparked our interest is how this company managed to turn a seemingly ridiculous idea into a thriving business...

Spark | A Cup Of Joy Coffee

Company: A CUP OF JOY COFFEE What sparked our interest: If you're a coffee enthusiast, then there's a high chance that you will love ‘A Cup of Joy Coffee’ This coffee entrepreneurship has risen from humble beginnings to become a true success...

Spark | Duke Cannon

Company: Duke Cannon What sparked our interest: Duke Cannon's bold approach to male grooming is something you don’t want to miss. It's impressive to see this non-legacy brand disrupt the market dominated by the big ones like Unilever and Procter...

Spark | Lemon Perfect

Company: Lemon Perfect What sparked our interest: Branding should not be taken for granted when creating a start-up. The colors, typography, and pictures, among many other things, can significantly impact how your product is perceived. This is...

Spark | LMNT

Company: LMNT What sparked our interest: Your body needs essential minerals like sodium to function properly - so why not get the best of what's out there? LMNT is breaking the mold with its revolutionary approach to salt. Contrary to official...

Spark | Baboon To The Moon

Company: Baboon To The Moon What sparked our interest: Baboon To The Moon is a brand that specializes in providing high-quality bags built to last. They use their Instagram account to showcase their products, build a community, and feature them...

Spark | Liquid Death

Company: Liquid Death What sparked our interest: Liquid Death is not your typical water company. From their marketing campaigns to social media presence, they aim to shock and engage their audience. For example, they take their environmental...

Spark | NOOM

Company: NOOM What sparked our interest: From its name, which stands for "no more artificials," to its plant-based athletic drinks, NOOM's mission is to help its health-conscious customers stay hydrated and fueled without compromising their...

Spark | Blendtec

Company: Blendtec What sparked our interest: Blendtec sells mills, mixers, accessories, and mainly, blenders. Their success with influencer and content marketing led us to choose them as their strategy has proven to break through a massive...

Spark | Dollar Shave Club

Company: Dollar Shave Club What sparked our interest: Dollar Shave Club, a company that delivers razors and personal grooming products by mail, caught our attention due to its impressive viral marketing approach. Instead of taking the...

Meet The Spark

Marketing is essential to any business but requires more than just selling a product or service. It's about telling a story, engaging with customers, and building a connection beyond the transaction. In today's competitive world, companies need...

Spark | Hello Adorn

Company: Hello Adorn What sparked our interest: Website design is essential in making an online retail company successful, so companies need to put their best foot forward. Hello Adorn has done just that, with an impeccable design that ensures...

Spark | Give InKind

Company: Give InKind What sparked our interest: The holiday season is the best time to show how thankful we are for everyone that has supported us during challenging days. Today, we want to draw attention to Laura Malcolm's outstanding work with...

Spark | Mayor Jamie D. Watts

Company: Mayor Jamie D. Watts What sparked our interest: Moving from Chicago to a small town, we didn’t know what to expect. We came to expect that our elected officials would be horrific when communicating for public events, public safety, or...

Spark | Dixon Turnbull

Company: Dixon Turnbull What sparked our interest: When we hear (or see) the words ‘’law firm,’’ we think of people in suits, a gray color scale, and a boring place. But times are changing, and we, as a society, are getting rid of old...

Shine Bright Like A Rockstarr

25 Marketing Ideas for Local and Small Businesses

As a small business owner, you know marketing is vital to reaching new customers and growing your business. Implementing marketing ideas for small businesses is sometimes complex due to limited resources and budget, and not knowing where to...

How to Market a Consulting Business

Are you looking to differentiate your consulting business from the competition and get it noticed by potential customers? With so much noise online, figuring out how to break through can be daunting. But don’t worry—with focus and a good...

Articles About Business Planning

Creating Your Ideal Client Profile

As a small business owner, keeping up with all the competing brands in your industry can be difficult. To ensure your brand stands out, you must create an Ideal Client Profile to help you identify and target the right audience for your business....

Platinum Messaging Method

Crafting a Message That Resonates With Your AudienceIn successful marketing efforts, crafting a message that resonates with your target audience is key. It's not enough to simply put out a generic message and hope it sticks with everyone who...

Introducing the Anti-Agency Marketing Agency

A MESSAGE FROM OUR FOUNDER The world of marketing is as bold as it is full of gray areas. The typical story we’ve heard from our clients is that they need a website. They work with a marketing agency to create their website, and they are tied to...

The Right Strategic Marketing Partner

Any business owner knows that marketing is essential to the success of their company. After all, how can you sell your products or services if no one knows that they exist? However, with so many different marketing channels and strategies, it...

First Meeting With a Marketing Consultant

If you're a woman who owns or leads a business, you've been thinking about working with a marketing consultant. A good marketing consultant will help you assess your business's current situation and develop a tailored plan for your company's...

Pricing Your Products/Services Competitively

Are you worried about pricing your products or services competitively? You're not alone. Many women-owned businesses grapple with this issue, especially when they are starting. Knowing how to price your products and services competitively is key...

How To Identify Your Target Market

Knowing your target market is essential to a thriving business. But how do you figure out who your target market is? And once you know, how do you create a strategy around it? There's no one-size-fits-all answer to identifying your business'...

Why Research Is Key To Success

When most people think about the keys to success in business, they think about things like a well-defined niche, good marketing, and effective branding. While these are important, research is often overlooked and is one of the most critical...

Articles about Building a Business

How to Approach Email Marketing for Small Businesses

Are you looking for a cost-effective way to reach your target customers and keep them engaged with your business? Email marketing for small businesses is the answer if you seek a cost-effective way to reach and engage your target customers. It...

10 Tips to Build a Small Business Marketing Strategy

Building a successful and sustainable business isn't easy; it requires hard work and careful planning. A solid small business marketing strategy is essential for marketing-savvy entrepreneurs looking to give their business an edge, but how do...

How to Get Referrals for Your Consulting Agency

As a business leader, you know that word-of-mouth referrals are crucial to increasing the visibility and profitability of your consulting agency. But do you have a plan to ensure that your reputation reaches more clients? If not, it's time to...

How to Market a Consulting Business

Are you looking to differentiate your consulting business from the competition and get it noticed by potential customers? With so much noise online, figuring out how to break through can be daunting. But don’t worry—with focus and a good...

Creating Your Ideal Client Profile

As a small business owner, keeping up with all the competing brands in your industry can be difficult. To ensure your brand stands out, you must create an Ideal Client Profile to help you identify and target the right audience for your business....

Articles About Growing a Business

How to Approach Email Marketing for Small Businesses

Are you looking for a cost-effective way to reach your target customers and keep them engaged with your business? Email marketing for small businesses is the answer if you seek a cost-effective way to reach and engage your target customers. It...

Articles About Starting a Business

10 Tips to Build a Small Business Marketing Strategy

Building a successful and sustainable business isn't easy; it requires hard work and careful planning. A solid small business marketing strategy is essential for marketing-savvy entrepreneurs looking to give their business an edge, but how do...

How to Create a Simple Ebook Funnel to Get More Leads

Are you looking for an effective way to drive more leads and increase sales for your business? Learning how to create a simple ebook funnel can be the perfect solution. It’s quick, easy, and, best of all, affordable. Ebook funnels are proven to...

How to Market a Consulting Business

Are you looking to differentiate your consulting business from the competition and get it noticed by potential customers? With so much noise online, figuring out how to break through can be daunting. But don’t worry—with focus and a good...

5 Best Social Media Conversation Starters for B2B

Are you a business looking for new ways to engage your audience online? You must know the best social media conversation starters to draw people in. Traditional methods of reaching out may no longer be enough; you must find ways to ignite...

Creating Your Ideal Client Profile

As a small business owner, keeping up with all the competing brands in your industry can be difficult. To ensure your brand stands out, you must create an Ideal Client Profile to help you identify and target the right audience for your business....

Platinum Messaging Method

Crafting a Message That Resonates With Your AudienceIn successful marketing efforts, crafting a message that resonates with your target audience is key. It's not enough to simply put out a generic message and hope it sticks with everyone who...

Introducing the Anti-Agency Marketing Agency

A MESSAGE FROM OUR FOUNDER The world of marketing is as bold as it is full of gray areas. The typical story we’ve heard from our clients is that they need a website. They work with a marketing agency to create their website, and they are tied to...

5 Reasons to Start a Side Hustle

If you have a dream of starting your own business, it's time to start growing your business from the ground up with a side hustle. Starting a side hustle is one of the best ways to gain financial freedom and independence, as well as learn more...

The 4 Things I Wish I Knew Before Starting a Business

1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed. It shouldn’t be complex or drawn out. As your business...

The 20 Must-Read Quotes For Starting a Business

Starting a business can be exciting, inspiring, and frustrating all rolled into one. To help you stay motivated, here are the top 20 must-read quotes for starting a business. “A big business starts small.” -Sir Richard Branson“You don’t build a...

Gain The Independence You Need From Your Dead-End Job

Mondays. It was the day I dreaded the most every week. I’m lying. Monday through Friday I would wake up already thinking about my overflowing work to-do list. I would crawl out of bed knowing that hours of Zoom calls that could have been emails...

Articles About the Job Hunt & LinkedIn

Defining Today’s Marketing Team

Let’s talk about today’s marketing team member. Tell me if this sounds familiar... I started a new role in a marketing team on a Monday. The job duties were pretty well defined in the interview process and reasonable for a single team member. By...

Write a Rockstarr Resume

The 4 Steps You Need to Take to Create a Rockstarr Resume Recruiters spend an average of 6 seconds reviewing each resume. SIX SECONDS. This is how long you have to get noticed. This is not the time for lengthy drum solos or endless guitar riffs....

Prepare for an Interview like a Rockstarr

The 4 Steps You Need to Take to Prepare for an Interview We get it. You got the call back from the recruiter. The appointment is scheduled for your interview. It’s the best moment followed by an immediate moment of dread. Interviewing is one of...

Build a Rockstarr LinkedIn Profile

The 7 Steps You Need to Take (Today) to Create a Rockstarr LinkedIn Profile   1. Get a Custom URL LinkedIn automatically assigns you a URL. If you want to put this in your resume or add it to your email signature, the default URL with the...