Insights ·Marketing Strategy

What’s the most underrated marketing channel?

By Rachel Minion

SMS marketing.

Why SMS is a Goldmine

✅ 98% open rates (compared to ~20% for email)
✅ Immediate engagement – Most texts are read within 3 minutes
✅ Higher conversion rates – SMS gets 5-10x more responses than email

Best Ways to Use SMS Marketing

  1. Appointment & Order Reminders – Reduces no-shows and increases sales.
  2. Exclusive Flash Sales – Limited-time text-only discounts drive urgency.
  3. Personalized Follow-Ups – Send direct messages to warm leads.

The Bottom Line

Most businesses are sleeping on SMS marketing. If done right, it can be a highly profitable channel.

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