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“I don’t know what to do next, I’m just not where I need to be.” Sound familiar?
If you’re tired of trying to figure out what’s going to move your business forward, and you don’t have time for a fluffy course and motivational speeches, we can help.
Introducing the Anti-Agency Marketing Agency
A MESSAGE FROM OUR FOUNDER The world of marketing is as bold as it is full of gray areas. The typical story we’ve heard from our clients is that they need a website. They work with a marketing agency to create their website, and they are tied to them for the rest of...
The Right Strategic Marketing Partner
Any business owner knows that marketing is essential to the success of their company. After all, how can you sell your products or services if no one knows that they exist? However, with so many different marketing channels and strategies, it can be challenging and...
First Meeting With a Marketing Consultant
If you're a woman who owns or leads a business, you've been thinking about working with a marketing consultant. A good marketing consultant will help you assess your business's current situation and develop a tailored plan for your company's needs. They will provide...
Pricing Your Products/Services Competitively
Are you worried about pricing your products or services competitively? You're not alone. Many women-owned businesses grapple with this issue, especially when they are starting. Knowing how to price your products and services competitively is key to success in any...
How To Identify Your Target Market
Knowing your target market is essential to a thriving business. But how do you figure out who your target market is? And once you know, how do you create a strategy around it? There's no one-size-fits-all answer to identifying your business' target market. However,...
Why Research Is Key To Success
When most people think about the keys to success in business, they think about things like a well-defined niche, good marketing, and effective branding. While these are important, research is often overlooked and is one of the most critical factors to success,...
5 Reasons to Start a Side Hustle
If you have a dream of starting your own business, it's time to start growing your business from the ground up with a side hustle. Starting a side hustle is one of the best ways to gain financial freedom and independence, as well as learn more about yourself, grow...
How to Rank Your Business on the First Page of Google
Search engine optimization (SEO) is a digital marketing methodology which enables businesses to increase organic search results ultimately driving traffic and leads. It has dramatically grown in importance over the years as businesses try to get their products and...
The 4 Things I Wish I Knew Before Starting a Business
1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed. It shouldn’t be complex or drawn out. As your business grows, your why will...
The 20 Must-Read Quotes For Starting a Business
Starting a business can be exciting, inspiring, and frustrating all rolled into one. To help you stay motivated, here are the top 20 must-read quotes for starting a business. “A big business starts small.” -Sir Richard Branson“You don’t build a business, you build...
How I Started My Business and Found Independence From Corporate America
It’s 2010 and I’m working for my parent’s printing company thinking I had it all figured out. But, I was about to experience a rude awakening, and life as I knew it was about to change. The housing bubble burst and the recession was in full force. The government had...
Gain The Independence You Need From Your Dead-End Job
Mondays. It was the day I dreaded the most every week. I’m lying. Monday through Friday I would wake up already thinking about my overflowing work to-do list. I would crawl out of bed knowing that hours of Zoom calls that could have been emails wait for me in the...
The Social Media Metrics That Matter
Let’s face it! When it comes to social media metrics, it’s confusing and overwhelming. Every week there seems to be a new metric created. Luckily, your social media goals will help determine which metrics are most important to you and your business. For every goal you...
8 Easy Steps to Creating a Killer Social Media Strategy
The key to success when it comes to social media is having a strategy. Without a strategy and understanding your goals and your audience, it’ll be difficult to get the results you want. Whether you’re a seasoned social media pro or you’re starting from square one,...
The 4 Keys to Social Media Success
There’s a lot more to social media marketing than posting on Facebook or Twitter and forgetting about it once you post. Unfortunately, social media marketing is often treated as a single discipline, but it’s actually composed of four equally important parts. If...
The Best Social Media Channels For Your Business
From marketing managers, to a business owner looking to leverage social media, it’s important to understand the channels available. In doing so, you can help maximize your reach, engage with the right people, and grow your business by achieving your goals. To keep...
Marketing Tools and Tactics
Did you know... There are more than 73 Marketing Tools & Tactics Every time we turn around, the world of marketing evolves and there is a new platform or tactic capturing your audience's attention. According to DigitalMarketer, there are 73 marketing activities...
Creating a Marketing Strategy
Did you know...Less than 50% of Businesses Have a Documented Marketing Plan?It seems crazy to think about this now, but do you remember life before GPS, cell phones or even Map Quest? When you wanted to get from point A to point B, you had to take out a map and figure...
Defining Today’s Marketing Team
Let’s talk about today’s marketing team member. Tell me if this sounds familiar... I started a new role in a marketing team on a Monday. The job duties were pretty well defined in the interview process and reasonable for a single team member. By Tuesday afternoon, the...