Company: Chicago Bagel Authority (CBA)

What sparked our interest:

Protecting patrons and employees is job number one for any business owner in this day and age. The CBA team keeps their marketing content as fresh as their steamwiches with this video on the new pickup process.

What we love: 

CBA is one of our favorite bagel joints. I thought NYC had the best bagels in the world. Then we came across CBA… the steamed bagel steamwich. It’s like nothing you’ve ever experienced. We’ve been following their marketing since the say we set foot in Chicago. From the Bread Intruder to the Feel the Burn, we have been overwhelmed with the humor, relevance, excitement and creativity CBA employs in everything from the names of their steamwiches to the way they talk about their products.

 

The 3 takeaways you should be doing today: 

  1. Be upfront about the steps you are taking to keep your patrons and employees safe.
  2. Inform your audience of new processes. Video is a great medium to set expectations and help ease any concerns over safety.
  3. Keep your content lighthearted in challenging situations.

 

About CBA: 

Let CBA change your life with one of our hot sandwiches. Chose from our  100+ tried and true Steamwiches comprised of an extensive list of fresh meats, cheeses, spreads, veggies, fruits, sauces, jams, jellies, bagels, bialys, pretzel rolls, and ciabatta sub rolls. Each mouthwatering bite will warm your soul

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Disclaimer: 

Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we’ve discovered along the way.

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