Terri Westerlund started with a customer-first approach and nowhere online to show it. Twelve years later, The Westerlund Group was a multi-agent team at Samson Properties with more than $10 million in annual volume.
Overview
The Westerlund Group is a Howard County, Maryland real estate team. Its founder and associate broker, Terri Westerlund, built the business on professional service, a personal touch, and a home-buying process that stays simple from the first call through closing and beyond.
Terri was one of Rockstarr & Moon's first clients. She started working with Rachel Minion in 2010, the year Rachel opened the doors, when Terri was still a solo agent. Melissa Westerlund, Realtor, GRI, joined soon after. Ryan Westerlund joined a few years later. Through every stage, from solo agent to team to a new brokerage, The Westerlund Group built its marketing alongside the same partner.
The Challenge
Great Service, Nowhere to See It
Real estate runs on trust, and in 2010 buyers had started checking agents online before they ever picked up the phone. The Westerlund Group had no website to explain its services, its expertise, or its customer-first approach. Without a digital presence, earning a new client's trust took longer than it should have.
The team also needed a way to walk buyers through its home-buying process and the full range of services it offered. And it needed a polished identity that carried the hometown warmth Terri's clients already knew in person.
Then the business kept changing. A solo agent became a team. The team moved to a new brokerage. Every stage needed marketing that could keep up without starting over.
The Impact
Key Wins at a Glance
The Solution: A Marketing Partner for Every Stage
The Westerlund Group put Terri's service, local relationships, and drive to grow to work in marketing that reached Howard County buyers and sellers, and it kept building as the business changed.
Built the First Online Home
The Westerlund Group launched its first website: professional, easy to navigate, and built to show the team's services and Howard County expertise. The site guides buyers to the resources and offerings they need and explains the team's process in plain terms. For the first time, a prospect could see the customer-first approach before the first call.
Put the Team on the Local Map
Real estate is local. The Westerlund Group built its local presence so buyers and sellers searching in Howard County found the team, and it ran social media campaigns with content that kept the team in front of its community week after week.
Marketed Every Listing and Every Event
Each property got its own marketing, so sellers could see exactly how the team would sell their home. The team promoted its events to bring clients and neighbors together, and its postcards kept The Westerlund Group in mailboxes across its farm areas.
Kept Past Clients Close
Most real estate business comes back through people who already know you. The Westerlund Group ran analytics-driven email campaigns that kept the team in touch with past clients and prospects, and it used the data to see what worked and refine the next send.
Grew the Brand as the Team Grew
When Melissa Westerlund and later Ryan Westerlund joined, the brand had to work for a team while keeping the warmth clients associated with Terri. Visual collateral, social, and email all carried one consistent identity, so every agent on the team benefited from the same reputation.
Guided the Move to Samson Properties
When The Westerlund Group moved its business to Samson Properties in 2022, the team carried the marketing side of the transition across its properties and channels, guided start to finish. The team arrived at its new brokerage with its brand intact.
The Results
Twelve Years, One Brand, a $10 Million Year
The work started small. A solo agent needed a website and a way to be found. Each year added another piece: social, email, listing marketing, events, postcards. Each piece made the next one work harder.
The team noticed how the work ran. "Everyone is more than helpful. They were able to answer any questions before I can even ask!" Terri wrote in 2021. "Response time is like no other."
By 2022, The Westerlund Group had grown from a solo agent into a multi-agent team at Samson Properties. That year the team passed $10 million in sales volume and earned Samson Properties Platinum Club recognition.
Ryan put it simply that August: "Rockstarr & Moon has become absolutely invaluable and I highly recommend them to anyone looking to expand their business."
Before and After
From No Website to a $10 Million Team
Before
- A solo agent with no website and no online presence
- No way to explain the home-buying process before the first call
- Trust built one in-person conversation at a time
After
- A professional website, local presence, and social channels that showed the team's service before the first call
- Listing marketing, event promotion, postcards, and email working together
- One brand carried across a growing team and a brokerage move
- More than $10 million in sales volume in 2022 and Samson Properties Platinum Club recognition
Working with Rockstarr & Moon was effortless. Their work was impeccable. I highly recommend them for creative ways to market.
Why It Matters
The Bigger Win
Most marketing relationships last a campaign or two. The Westerlund Group kept the same partner from its first website to its $10 million year, and every year built on the last. The brand Terri started as a solo agent became the brand her whole team sold under.
That consistency is what compounds. Clients from the early years saw the same name, the same warmth, and the same standard of service when they came back to buy again or sent a friend.
What This Means for You
If your business runs on relationships and referrals, your marketing has to be there for the long haul. Build the foundation once, then add to it as you grow. The Westerlund Group grew from a solo agent to a $10 million team because the marketing grew with it every step of the way.