$1B in Assets Managed: The SEO Strategy That Transformed West Property Management

Challenge

West Property Management sought to establish a stronger presence among Homeowner Associations (HOAs) in their local area, aiming to position themselves as the go-to property management provider. However, their online presence and marketing messaging were misaligned with their target audience, resulting in minimal inbound leads and missed opportunities to connect with local HOAs.

Key challenges included:

1. Limited Online Visibility: The company’s website lacked optimization for Homeowners Associations, making it difficult for HOAs to find them online.
2. Misaligned Messaging: Their marketing efforts were primarily focused on homeowners renting out their properties rather than targeting HOAs, which limited their ability to engage their ideal clients effectively.
3. No Lead Generation Tools: Without a lead magnet or clear pathways for conversion, West Property Management struggled to attract and retain HOA prospects.

Rockstarr Solution

Rockstarr & Moon implemented a comprehensive digital strategy to ensure West Property Management could get found by HOAs and increase their lead volume. Website Development:

• Designed and launched a new, user-friendly website optimized for conversions and local SEO, ensuring HOAs could easily find information about their services.

Search Engine Optimization (SEO):

• Conducted keyword research to identify terms relevant to local HOAs and implemented on-page and off-page SEO strategies.
• Focused on increasing the quantity and quality of organic keywords to boost search engine rankings.

Targeted Messaging for HOAs:

• Shifted the focus of marketing messaging from homeowners to HOAs, ensuring that all communication highlighted the specific benefits and expertise West Property Management offered for this audience.

Lead Magnet Launch:

• Created a compelling lead magnet specifically targeting HOAs, providing valuable resources while capturing contact information for follow-up.

The Bottom Line

By realigning West Property Management’s messaging and transforming their digital presence, Rockstarr & Moon helped the company achieve unprecedented growth in visibility, leads, and overall portfolio size. The combination of a newly optimized website, targeted SEO strategies, and refined messaging ensured that local HOAs not only found West Property Management but also recognized them as the trusted partner for property management services. These results underscore the power of tailored digital marketing to achieve measurable business outcomes.

• Immediate Impact: Within 24 hours of launching the lead magnet, one of the largest new developments in the area reached out and contracted with West Property Management thereby DOUBLING THEIR BUSINESS overnight.
• SEO Success:
• Organic keywords increased from 20 to over 550, with over 50 keywords ranking on page 1 of search engine results.
• Lead Generation Growth:
• Incoming lead volume increased by 250%, providing a steady pipeline of potential HOA clients.
• Asset Growth:
• West Property Management now oversees $1+ billion in assets under management and represents 1,500+ properties across Maryland.