Homepage Revamp Drives 128.5% Conversion Rate Increase for Treehouse Supplies

Key Results

• Rapid Execution: We prioritized and executed a backlog of critical projects, ensuring no deadlines were missed.
• Website Optimization: Updated and organized the website homepage by product categories, resulting in a 128.5% lift in the homepage conversion rate and driving a significant increase in sales.
• Social Media Strategy: Implemented a comprehensive social media strategy with posts and product catalogs on Pinterest and Meta, leading to 1M monthly impressions and a notable increase in online sales within the first month.
• DIY Treehouse Wars: Launched a creative competition aimed at re-engaging existing customers, resulting in a 122% increase in sales on the day of the contest’s launch and fostering a stronger community sense.
• Email Campaigns: Developed email campaigns and monthly newsletters to re-engage former customers, increasing the returning customer rate by 144% and achieving a steady rise in sales.
• Affiliate Program Refresh: Refreshed and optimized the affiliate program, contributing to a 105% increase in affiliate program sales.

Challenge

Treehouse Supplies faced a complex and daunting challenge in formulating an effective marketing strategy to increase engagement and drive sales. With numerous variables and market fluctuations to consider, they struggled to determine the most effective actions to achieve their goals.

Key issues included:

• Lack of Clear Direction: Uncertainty about which marketing platforms and methodologies would yield the best results left Treehouse Supplies stuck in analysis paralysis.
• Methodology Questions: They needed clarity on whether to focus their efforts on email campaigns, social media marketing, or other strategies to generate sales and maximize engagement.
• Professional Guidance Needed: The company sought an expert team to develop a powerful, multi-faceted marketing plan to guide their efforts and deliver measurable results.

Rockstarr Solution & results

• Updated and organized the homepage by product categories to make it easier for users to find products, resulting in a 128.5% increase in homepage conversion rates and a significant lift in sales.

• Designed a robust social media strategy, including product catalogs and posts on Pinterest and Meta, to showcase Treehouse Supplies’ unique offerings.
• Consistent product tagging on Pinterest achieved 1 million monthly impressions, driving a notable increase in sales within the first month.

• Created an engaging competition, DIY Treehouse Wars, to re-engage existing customers via email and social media.
• This campaign fostered a sense of community and resulted in a 122% increase in sales on the day of the contest’s launch.

• Implemented email campaigns and monthly newsletters to re-engage former customers.
• Efforts increased the returning customer rate by 144%, driving sustained sales growth.

• Provided a complete refresh of Treehouse Supplies’ affiliate program, resulting in a 105% increase in affiliate program sales.

The Bottom Line

Rockstarr & Moon’s multi-faceted approach helped Treehouse Supplies transform their online presence, enhance engagement, and achieve significant sales growth. By combining a refined website, targeted social media strategy, innovative customer campaigns, and optimized affiliate and email marketing efforts, Treehouse Supplies is now positioned to achieve sustained success in their niche market. This case highlights the impact of an integrated and data-driven strategy in driving measurable results.

• Enhanced User Experience: The website redesign and optimization improved the customer journey and increased conversion rates.
• Expanded Reach: The social media strategy boosted visibility, achieving 1M monthly impressions on Pinterest and driving higher sales.
• Increased Engagement: The DIY Treehouse Wars campaign and email initiatives re-engaged customers and strengthened community ties, leading to a 122% sales increase on the campaign launch day.
• Sustained Growth: The email campaigns and affiliate program updates generated steady, long-term increases in sales and returning customer rates.

Deliverables

Website Update
Marketing Strategy
Email Marketing
Social Media Marketing
Content Creation

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