Client: TRANSEARCH USA

Challenge

TRANSEARCH USA faced a challenge trying to establish its presence in the US market, as they had achieved great success in other parts of the world. They had experimented with different strategies on their own but could not achieve the desired level of success. Their homegrown system was outdated, leaving them open to modernizing and holistically looking at their entire strategy.

The challenge for TRANSEARCH was two-fold: how do they make themselves more visible within the US market, and how do they build trust between potential customers?

Achieving brand recognition is essential when selling a product or service, and a key factor in this process is marketing.

TRANSEARCH’s marketing efforts were not tapping into an emotional component that could have helped them better connect with potential customers.

Rockstarr Solution

We worked with TRANSEARCH to build their Growth Amplifier. The first step was establishing their Ideal Client Profile and creating an emotionally irresistible value proposition that resonates with their Ideal Client’s motivations and desires. After that, we developed a marketing strategy to tap into both their existing customer base and draw in new clients.

We ensured they had the tools to modernize their homegrown system, helping them create a robust system to compete with other international brands. Additionally, we provided leadership consultation and guidance to ensure they had the right strategies to create a successful impact.

With our help, TRANSEARCH made strides in branding with a new website highlighting its value proposition with a fresh yet professional look.

Results

Our data team combed through the CRM to analyze the previous email campaigns, enabling our Rockstarr team to develop an optimized strategy that would ultimately result in a 46.7% increase in open rate and a 115.6% increase in clicks to book a call.

With a new website and email marketing generating activity, it was time for the Rockstarrs to develop Operation Book A Call. We developed the strategy, framework, and content that consisted of eight mini-campaigns with the end goal of booking a call with the sales team.

We launched the mini-campaign as a small hyper-focused local campaign to a limited number of leads with the intention of testing before we scale to other locations. Within two weeks, we generated 70 conversations with interested prospects and booked 17 calls. As the initial test was successful, the TRANSEARCH team rolled this initiative out nationwide.

In just three months, Operation Book A Call influenced 3,405 contacts and has at least one deal attributed directly to it, with the sales team experiencing a 969% increase in booked calls. Moreover, by June 2023, all team members surpassed the number of meetings booked throughout 2022. 

Through these efforts, we helped TRANSEARCH break through the bottlenecks to create opportunities, build its growth and a strong reputation within the industry and become more competitive and recognizable within its market. In recognition of these successes, TRANSEARCH was recognized with the highly coveted 2022 Innovation Award.

Growth Amplifier Deliverables

Marketing Strategy
Product Marketing
Content Creation
Website Creation
Pitchbook Creation
Email Marketing: Analysis, Optimization, Content Creation
Demand Generation

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