From Invisible to Industry Leader

How TRANSEARCH USA Transformed Its Marketing Engine and Achieved 969% Growth in Booked Calls

By combining a modern brand presence, automation, event campaigns, and scalable systems, TRANSEARCH USA built a growth engine that continues to deliver results today.

Overview

TRANSEARCH USA is the U.S. division of a global executive search and leadership advisory firm. Despite their international credibility, the U.S. brand struggled with visibility, engagement, and lead generation. Their website was outdated, email performance was low, and marketing operations lacked the infrastructure to scale.

They partnered with Rockstarr & Moon to create a system that did more than refresh their brand. We helped them launch a comprehensive digital transformation that included automation, event campaigns, ongoing demand-generation activities, and sales funnel alignment. The goal was to not just look modern but to drive measurable growth and create a marketing engine capable of fueling the business long-term.

Impact

969 percent increase in booked calls

#1 Google ranking on strategic keywords like “Hogan Assessments,” outranking their global site

46.7 percent lift in email open rates

115.6 percent increase in clicks to “book a call”

70 conversations and 17 booked calls in two weeks during the Operation Book A Call campaign

Campaign rollout to 3,405 contacts in three months with direct revenue attribution

Love working with Rachel, Jon, and the Rockstarr team. They always go above and beyond in a way that feels like they’re as invested in our brand as they are in their own.

Bridget Papanicholas

Former CEO, TRANSEARCH USA

Challenge

TRANSEARCH USA faced significant roadblocks that limited its growth potential.

Lack of Visibility

The U.S. website ranked poorly for critical keywords. Prospects often found the global site first, undermining local authority and lead flow.

Weak Digital Infrastructure

Their marketing relied on outdated tools. Automation was minimal, reporting was inconsistent, and campaigns lacked a unified system to scale.

Underperforming Campaigns

Email performance was lackluster, with low engagement and click-throughs. Without strong calls to action or nurturing, leads failed to convert into conversations.

Limited Event Activation

Events were a missed opportunity. There were no structured campaigns to maximize registrations, attendance, or follow-up, leaving potential revenue untapped.

Systemic Inefficiencies

Without automation and campaign infrastructure, everything required manual effort. This slowed execution, increased errors, and made growth unpredictable.

Solution

Rockstarr & Moon worked with TRANSEARCH USA to implement a full-scale transformation:

Website Redesign and Messaging Refresh: Created a modern, authoritative website aligned with executive-level clients and optimized for conversions.

Marketing Automation: Implemented automated workflows to streamline lead nurturing, follow-ups, and reporting, reducing manual work and increasing consistency.

Email Optimization: Revamped subject lines, copy, and calls to action to dramatically increase open rates and click-throughs.

Event Campaigns: Designed and executed campaigns around key events to maximize registration, participation, and post-event engagement.

Demand Generation Activities: Built campaigns like Operation Book A Call that drove rapid engagement and scaled across thousands of contacts.

Systems Integration: Aligned sales and marketing operations with tools and processes that ensured smooth handoffs, measurable impact, and a scalable funnel.

This was not just a new website. It was the creation of a true marketing engine capable of sustaining growth across multiple channels and activities.

Rachel and Jon are outstanding professionals at Rockstarr & Moon!

They have been crucial in helping our website, marketing, and sales programs take that next step. They are helping us move the needle on market awareness and sales!

Chris Swan

Managing Partner + Practice Leader, TRANSEARCH USA

Results

The outcomes were transformative. Booked calls increased by 969 percent, and the U.S. site rose to #1 rankings for key search terms like “Hogan Assessments,” outranking even their global domain. Email open rates grew by 46.7 percent, and clicks to “book a call” increased by 115.6 percent.

Operation Book A Call alone generated 70 conversations and 17 calls within two weeks, then scaled to reach 3,405 contacts in three months. The initiative directly contributed to closed business, proving the revenue impact of the new marketing systems. Every member of the sales team exceeded their meeting totals from the prior year.

Most importantly, the momentum continues. TRANSEARCH USA is still working with Rockstarr & Moon today, implementing new campaigns, scaling event activations, and refining automation to keep breaking records.

Before: Outdated systems, weak visibility, manual marketing, and low lead flow.

After: A scalable, automated marketing engine that continues to deliver growth and measurable revenue impact.

Conclusion

TRANSEARCH USA’s transformation shows the power of aligning brand, automation, and campaigns into one cohesive system. What began as a need for a website refresh became a full marketing evolution, giving them visibility, credibility, and a repeatable system for growth. Today, they are not just breaking records. They are sustaining them with ongoing innovation and continued partnership with Rockstarr & Moon.

Want to build a marketing engine that keeps breaking records? Let’s turn your vision into momentum. Book a call today.