From Outdated to Outstanding: TRANSEARCH USA’s Digital Overhaul Leads to 969% Surge in Booked Calls

Client: TRANSEARCH USA

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Increase in Open Rate

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Increase in Clicks to Book a Call

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Increase in Prospecting Calls

Key Results

  • Establishing Ideal Client Profile: We developed an emotionally irresistible value proposition that resonated with the Ideal Client’s motivations and desires.
  • Modernizing Homegrown System: Provided tools and leadership consultation to modernize TRANSEARCH’s system, making them competitive with other international brands.
  • Enhanced Online Presence: Launched a new website with a fresh, professional look that clearly highlighted the company’s value proposition.
  • Improved Email Metrics: Optimized email strategy, resulting in a 46.7% increase in open rates and a 115.6% increase in clicks to book a call.
  • Effective Mini-Campaigns: Developed and tested eight mini-campaigns locally, generating 70 conversations and booking 17 calls within two weeks.
  • Nationwide Campaign Success: Rolled out Operation Book A Call nationwide, influencing 3,405 contacts and directly attributing at least one deal to it.
  • Significant Increase in Booked Calls: Achieved a 969% increase in booked calls, with all team members surpassing the number of meetings booked throughout 2022 by June 2023.
  • Industry Recognition: TRANSEARCH was awarded the 2022 Innovation Award for its remarkable growth and success in the market.
TRANSEARCH Before and After

Challenge

TRANSEARCH USA, part of a globally recognized executive search firm, faced significant challenges in breaking into the competitive U.S. market. Despite their international success, their homegrown marketing system was outdated, and their digital presence lacked the modern functionality needed to compete effectively.

Key challenges included:

  • Visibility in the U.S. Market: TRANSEARCH struggled to make their brand visible and recognized within the U.S., lagging behind competitors and their own international website.
  • Building Trust and Engagement: Their marketing efforts lacked an emotional connection, making it difficult to build trust with potential clients.
  • Outdated Website: Their existing website did not reflect their expertise or align with their growth goals, hindering lead generation and credibility.
TRANSEARCH

Rockstarr Solution

Rockstarr & Moon worked with TRANSEARCH USA to implement a full digital transformation, creating a modern, competitive online presence to drive visibility, trust, and engagement. Website Redesign:
  • Rebuilt the website from the ground up with a sleek, professional design that showcased TRANSEARCH USA’s expertise and leadership in the industry.
  • Focused on user-friendly navigation and optimized calls-to-action to guide visitors seamlessly from discovery to engagement.
Full SEO Strategy:
  • Conducted in-depth keyword research and implemented a robust SEO strategy, optimizing every page of the website for maximum visibility.
  • Focused on high-value terms, including Hogan Assessments, achieving #1 ranking in search results.
  • Successfully outranked the international TRANSEARCH website, establishing the U.S. site as the primary online authority for executive search in their market.
Lead Generation and Messaging:
  • Created compelling messaging that built trust and resonated with potential clients, emphasizing TRANSEARCH USA’s unique value and expertise.
  • Launched targeted campaigns to drive traffic and generate qualified leads.
Email Marketing Optimization:
  • Analyzed previous email campaigns and developed a data-driven strategy that resulted in a 46.7% increase in open rates and a 115.6% increase in clicks to book a call.
Operation Book A Call Campaign:
  • Developed the strategy, framework, and content for eight mini-campaigns designed to encourage prospects to book calls with the sales team.
  • Launched a hyper-focused test campaign that, within two weeks, generated 70 conversations with interested prospects and booked 17 calls.
  • After the successful test, the campaign was rolled out nationwide, influencing 3,405 contacts in just three months, with at least one deal attributed directly to the campaign.

Results

Rockstarr & Moon’s comprehensive digital overhaul helped TRANSEARCH USA establish itself as a leader in the U.S. executive search market. By combining a sleek website redesign, full SEO strategy, and innovative lead generation campaigns like Operation Book A Call, TRANSEARCH broke through bottlenecks, achieved unparalleled growth, and built a strong reputation within their industry. This case demonstrates how strategic digital transformations can drive measurable, award-winning success.

 

  • SEO Success: TRANSEARCH USA’s website now ranks #1 for Hogan Assessments and other high-value keywords, outperforming the international website.
  • Significant Lead Growth: Booked calls increased by 969%, with every sales team member surpassing the total meetings booked throughout 2022 by June 2023.
  • Email Engagement Boost: Optimized email strategies led to a 46.7% increase in open rates and a 115.6% increase in clicks to book a call.
  • Campaign Success: Operation Book A Call generated 70 conversations and 17 booked calls in its initial rollout and created a scalable framework that influenced thousands of contacts nationwide.
  • Industry Recognition: TRANSEARCH was honored with the 2022 Innovation Award in recognition of their transformative efforts and success.

Deliverables

Marketing Strategy
Product Marketing
Content Creation
Website Creation
Pitchbook Creation
Email Marketing: Analysis, Optimization, Content Creation
Demand Generation

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