Key Results
Professional Online Presence: The new website provided a modern, user-friendly platform that reflected the professionalism of Tax News and Tips and allowed users to access it seamlessly on mobile devices.
Functioning Ordering System: Customers can now easily place orders and securely pay online, leading to increased sales and a better user experience.
Improved Online Visibility: With SEO and indexing enabled, Tax News and Tips is now visible in search results, driving new traffic and business opportunities.
Engaging Messaging: The new messaging effectively communicates the organization’s value, building trust with new and returning clients.
Streamlined User Experience: Clients can now navigate the site with ease, access resources, and make purchases without frustration, boosting customer satisfaction and retention.
Challenge
Tax News and Tips, a sister organization of Brass Tax Presentations, needed a complete digital overhaul. Their homemade Wix website presented significant roadblocks to business growth, including:
- Outdated Website: The site was clunky and non-mobile responsive, making it difficult for users to access or navigate on any device, particularly mobile.
- Non-Functional Ordering System: Customers couldn’t place orders or securely input credit card information, leading to lost sales and frustrated users.
- No Online Visibility: SEO settings and indexing were disabled, meaning Tax News and Tips was virtually invisible to potential clients searching for their services online.
- Ineffective Messaging: The site lacked compelling messaging to communicate the organization’s value and establish trust with their audience.
The challenges were clear: without a functioning website and cohesive messaging, Tax News and Tips was missing countless opportunities to grow their business and serve their clients effectively.
