Multi-Brand Messaging Unifies Ventures, Amplifying Salesforce Staffing’s Market Presence
Client: Salesforce Staffing
Key Results
- LinkedIn Newsletter Growth: Established a must-read LinkedIn newsletter, growing it to nearly 5,000 engaged subscribers who regularly look to Salesforce Staffing for industry insights and guidance.
- Increased LinkedIn Presence: Achieved a 2,500-follower increase on LinkedIn in four months, transforming Salesforce Staffing’s social media presence into a vibrant and engaged community.
- SEO Success: Implemented a targeted SEO strategy for their blogs, establishing Salesforce Staffing’s content as the go-to resource for Salesforce talent.
- Engagement and Interaction: Developed social posts and content that sparked meaningful conversations and solidified Salesforce Staffing as a leading voice in the Salesforce space.
- Positive Community Feedback: Received outstanding feedback from the community, with comments highlighting the increased impact and value of Salesforce Staffing’s content.
- Foundation for Future Conversions: The strategic content and increased engagement set the stage for future conversions, driving tangible impact and positioning Salesforce Staffing for continued growth.
engaged subscribers
follower increase on LinkedIn
Challenge
Salesforce Staffing, a recruitment company specializing in Salesforce professionals, was expanding its portfolio with two ventures: the Salesforce Career Show podcast and Encore Staffing, while also seeking to enhance the visibility and performance of its existing website. However, they faced several challenges:
- Multi-Brand Messaging: With the addition of the podcast and Encore Staffing, Salesforce Staffing needed cohesive messaging that aligned all ventures under a unified strategy.
- Limited Online Visibility: Their existing website lacked an SEO strategy to rank for relevant keywords and drive organic traffic.
- New Website Needs: Both the Salesforce Career Show podcast and Encore Staffing required professional websites to effectively represent their brands and attract their respective audiences.
- Building Awareness: Salesforce Staffing needed a strategy to stay in front of their audience even when potential clients weren’t immediately ready to contract with them, ensuring they remained top-of-mind when a hiring need arose in the future.
Rockstarr Solution
Rockstarr & Moon implemented a comprehensive, multi-layered approach to support Salesforce Staffing’s growth, drive audience engagement, and maintain long-term awareness:
Audience Analysis and Strategy Development:
- Conducted an in-depth analysis of Salesforce Staffing’s audience to identify key pain points and areas where their expertise could shine.
- Crafted a strategy that amplified their strengths while maintaining their authentic voice, ensuring every initiative resonated deeply with their target audience.
LinkedIn Optimization:
- Established a LinkedIn newsletter and transformed it into a must-read resource, delivering content that directly addressed audience needs and cut through the noise.
- Enhanced Salesforce Staffing’s LinkedIn presence, growing their audience and converting followers into an engaged, active community that kept them in front of their target audience consistently.
SEO Domination:
- Developed a targeted SEO strategy for Salesforce Staffing’s blogs to secure top rankings in search results.
- Ensured their content became the go-to resource for anyone searching for top Salesforce talent, reinforcing their industry authority.
Website Creation:
- Designed and launched professional websites for the Salesforce Career Show podcast and Encore Staffing, providing strong digital platforms for their growth.
Lead Generation and Nurturing:
- Created irresistible lead magnets and developed a series of email sequences to nurture leads and keep Salesforce Staffing top-of-mind until the time was right for clients to contract with them.
- Ensured every piece of content delivered value, turning potential interest into actionable opportunities.
Social Media Impact:
- Crafted impactful social media posts to spark conversations, drive engagement, and solidify Salesforce Staffing as a leading voice in the Salesforce recruitment space.
- Focused on delivering content that consistently reminded their audience of Salesforce Staffing’s expertise, even when they weren’t ready to hire.
The Bottom Line
Salesforce Staffing isn’t just a player in the market anymore—they’re a leader. The LinkedIn newsletter has become a go-to resource with nearly 5,000 engaged subscribers. This isn’t just a list; it’s a community of professionals who look to Salesforce Staffing for guidance and expertise.
The LinkedIn growth we achieved speaks volumes. With an increase of 2,500 followers in four months, Salesforce Staffing’s presence is now a force to be reckoned with. These aren’t just numbers on a screen; these are real people interacting, sharing, and amplifying the brand.
Feedback has also been phenomenal. One community member said, “You’ve always had great takes on the Salesforce space, but lately, you’ve been on fire all the way around. Keep up the great work, and thanks for the continuous words of wisdom.”
The combination of increased awareness and strategic content has led to significant engagement. We didn’t just capture attention; we sparked meaningful interactions, setting the stage for future conversions and driving tangible impact for Salesforce Staffing.
Ready to be the next success story? Reach out to us today and let’s turn your potential into performance.
Deliverables
Content Creation
Email Marketing
Marketing Strategy
SEO
Social Media Marketing