Client: Oaklyn Consulting

Oaklyn Consulting

%

Audience Growth

%

Increase in Open Rate

Monthly Impressions

What I like most is the connection of marketing to revenue operations.

We’ve got better metrics than we had before. This is as organized a marketing agency approach as I have ever experienced.

Frank Williamson

Managing Partner, Oaklyn Consulting

Key Results

  • Unique Brand Voice: Developed a distinctive brand voice that clearly communicated Oaklyn Consulting’s role as a consultant rather than a broker, differentiating them in the investment banking advisory space.
  • User-Friendly Website: Created an easily navigable website highlighting their value proposition and solutions, enhancing user experience and brand credibility.
  • Thought Leadership: Reorganized the news section to feature articles in prominent industry newsletters and websites, establishing Oaklyn Consulting as thought leaders.
  • SEO Strategy: Conducted a technical SEO audit and implemented a content and link-building strategy, significantly improving their search engine rankings.
  • Social Media Revamp: Updated social media profiles and introduced a LinkedIn newsletter, generating an average of 1300 monthly impressions on LinkedIn.
  • Engaging Content: Launched a new “Ask Us Anything” section and bi-weekly email newsletter, achieving up to 58% open rates and addressing crucial capital decision concerns.
  • Exponential Growth: Helped Oaklyn Consulting pivot toward new business opportunities, expand their reach, and penetrate previously untapped markets.
  • Continued Success: Committed to ongoing collaboration to ensure Oaklyn Consulting’s growth trajectory continues to rise.

Challenge

Oaklyn Consulting, a financial services firm, faced several challenges in its marketing efforts. The primary challenge was developing a unique brand voice that differentiated them from other organizations in the investment banking advisory space. The Oaklyn Consulting team helps clients where traditional investment banking advisors cannot. Unlike traditional investment banking advisors, they work as consultants -not brokers- to provide expert guidance for small to mid-sized organizations.

Oaklyn Consulting had minimal online presence to help amplify its marketing efforts. Their website design was simple yet challenging to navigate, and there was zero SEO value. The messaging was unclear, and they struggled to communicate the value they provided. Their social media needed more structure, as they were posting sporadically but without taking into consideration metrics such as engagements, impressions, and clicks.

In an industry that relies heavily on building trust with clients, Oaklyn Consulting wanted to establish themselves as a reliable authority in the space.

That’s when Rockstarr & Moon came in.

Oaklyn Consulting

Rockstarr Solution

We started by conducting marketing strategy and messaging sessions to craft a compelling message that resonated well with their ideal clients. This step was crucial in communicating Oaklyn Consulting’s strengths and points of differentiation clearly and concisely.

We created a user-friendly website highlighting the value proposition and solutions. We also reorganized their news section, where the articles the Oaklyn Consulting team wrote in prominent industry newsletters and websites such as CFO, The Middle Market, and The Network Journal were highlighted to increase brand awareness and position them as thought leaders. This strategy established Oaklyn Consulting’s credibility and helped them stand out in a highly competitive market.

To drive organic traffic, we developed a technical SEO audit, content, and link-building strategy to ensure that Oaklyn Consulting’s websites ranked higher in search engines.

Next step was to grow online awareness. We started by updating Oaklyn Consulting’s social media profiles and implemented a LinkedIn newsletter as well as revamped the content strategy — our targeted efforts aimed to attract potential customers and expand reach into new markets.

These tactics helped Oaklyn Consulting gain traction, generating an average of 1300 monthly impressions on LinkedIn.

Additionally, we created a new section called “Ask Us Anything,” where users can submit their concerns and questions regarding crucial capital decisions, receive answers from Oaklyn Consulting’s teams, and be shared in a bi-weekly email newsletter to their current pipeline, generating up to 58% in open rate.

Since employing our innovative marketing techniques, Oaklyn Consulting has experienced exponential growth. Our comprehensive marketing strategy helped them pivot towards new business opportunities, expand their reach, and reach into previously untapped markets.

At Rockstarr & Moon, we take pride in our role in Oaklyn Consulting’s success story. We are committed to continued collaboration with them to ensure their growth trajectory continues upwards.

Growth Amplifier Deliverables

Website Creation
Brand & Logo Design
Platinum Messaging
Marketing Strategy
Marketing Content Creation
Email Marketing
SEO

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