Website Overhaul Boosts Engagement Time by 216% and Reduces Bounce Rate by 25 Percentage Points for LiquidSMARTS

Client: LiquidSMARTS

Challenge

LiquidSMARTS, a leader in sales enablement and training, sought to boost engagement and drive ticket sales for their programs. However, they faced significant challenges:

  • Lack of Funnel Clarity: They needed a streamlined funnel strategy to guide potential clients from awareness to conversion.
  • Low Engagement: Existing marketing efforts weren’t generating the level of interest and participation they aimed for.
  • Sales Conversion Gaps: While their training and enablement solutions were highly effective, they struggled to translate awareness into ticket sales for their programs.

Rockstarr Solution

Rockstarr & Moon crafted a comprehensive strategy designed to enhance LiquidSMARTS’ digital presence, refine messaging, and improve engagement.
Funnel Strategy Development:

  • Built a complete funnel system to guide potential clients from awareness to engagement seamlessly.
  • Focused on reinforcing LiquidSMARTS’ brand identity throughout the funnel stages.

Messaging Refinement:

  • Refined messaging to articulate LiquidSMARTS’ ability to adapt sales teams to changing markets and improve performance.

Website Optimization:

  • Revamped the website to provide a user-friendly experience, with clear pathways to explore programs and services.
  • Improved usability, making the site a hub for information and action.
  • The results speak for themselves: engagement time on the homepage jumped from 19 seconds to over a minute, and the bounce rate dropped from 63% to a much healthier 38%.

SEO and Data-Driven Strategy:

  • Created a targeted SEO strategy that helped LiquidSMARTS rank for 347 organic keywords.
  • Achieved 10 page-one rankings within three months of optimization efforts.

Lead Nurturing and Campaigns:

  • Launched lead magnets and nurturing email sequences that kept LiquidSMARTS top-of-mind for potential clients.
  • Developed targeted marketing campaigns tailored to key audiences, driving traffic and building awareness.
LiquidSMARTS

The Bottom Line

Rockstarr & Moon’s collaboration with LiquidSMARTS resulted in a revitalized digital strategy, driving visibility and engagement while laying the groundwork for long-term success. By refining their messaging, enhancing their SEO strategy, and building a streamlined funnel, LiquidSMARTS is now better positioned to connect with their audience and thrive in the competitive sales enablement space. This case showcases the power of strategy, execution, and data-driven results in transforming a company’s digital presence.

  • Improved Visibility: LiquidSMARTS now ranks for 500 organic keywords, with 56 keywords on page one, enhancing their reach and discoverability.
  • Streamlined Funnel: The newly developed funnel system provided clarity and focus, creating a consistent journey for potential clients to explore LiquidSMARTS’ offerings.
  • Enhanced Brand Positioning: Updated messaging and website improvements solidified LiquidSMARTS’ position as a leader in sales enablement.
  • Increased Engagement: Targeted campaigns and lead nurturing efforts deepened connections with potential clients, creating a strong foundation for future growth.

Deliverables

Website Creation
Brand & Logo Design
Platinum Messaging
Marketing Strategy
Marketing Content Creation
Lead Generation

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