Redefining Mortgage Marketing: Core Mortgage’s Road to Physician Loan Success

Key Results

Messaging That Connects: Core Mortgage now speaks directly to the needs of physicians and realtors, building trust and driving engagement.

Streamlined Lead Engagement: Custom email campaigns nurtured leads and moved prospects toward action, building a pipeline of borrowers and referral partners.

Compelling Digital Presence: The new website set a new standard for professionalism, clarity, and usability, ensuring visitors could easily understand the program’s benefits and take the next step.

Impactful Sales Tools: The brochures and one-sheets became invaluable tools for the sales team, elevating their conversations with both borrowers and realtors.

Market Differentiation: Core Mortgage now stands out as the premier provider of physician-focused loan products, giving them an edge in a competitive market.

Challenge

Core Mortgage Services offered a new loan product tailored specifically for physicians, dentists, and medical professionals. This program featured standout benefits like 100% financing, no PMI, and student loan exclusions—a dream offering for medical professionals burdened by school debt.

But having an incredible product wasn’t enough. Core Mortgage faced key hurdles:

Breaking Through to Physicians: They needed tailored messaging that would resonate with busy medical professionals and clearly communicate the unique advantages of the program.

Engaging Realtors: As a vital referral source, realtors required their own messaging to understand how this loan could help them close deals with medical clients.

Comprehensive Marketing Assets: From email campaigns to a website to brochures, they needed an arsenal of tools to introduce and promote the program effectively.

With these challenges in mind, Core Mortgage turned to Rockstarr & Moon to bring their vision to life.

Rockstarr Solution

Rockstarr & Moon developed a bold, multi-faceted approach to position Core Mortgage’s physician loan program as the go-to solution for medical professionals.

Messaging That Resonates:

• For Physicians: Crafted compelling messaging that highlighted how the program solves common pain points, such as student loan burdens, PMI costs, and high down payments.
• For Realtors: Created targeted messaging that emphasized how the program helps secure deals and gives realtors a competitive edge with physician clients.

Website Built to Convert:

• Designed a sleek, modern website to serve as the ultimate resource for the physician loan program.
• Showcased program benefits like 100% financing up to $950K, no PMI, and flexible loan options, while making it easy for visitors to take action.

Email Campaigns that Nurture Leads:

• Developed tailored email sequences for physicians and realtors, guiding them through the loan process while addressing common questions and objections.
• Included follow-up campaigns to keep Core Mortgage top of mind and drive conversions.

Sales Enablement Materials:

• Created stunning brochures and one-sheets that clearly communicated the loan’s value to both audiences.
• Provided the sales team with professional tools to support conversations and close deals.

The Bottom Line

Rockstarr & Moon helped Core Mortgage Services turn their physician loan program into a market leader. With strategic messaging, a compelling website, and high-impact sales collateral, we empowered Core Mortgage to connect with their audience, build trust, and drive results. By addressing the unique needs of physicians and realtors, Core Mortgage didn’t just launch a loan program—they created a game-changing solution that’s reshaping how medical professionals finance their homes.

Deliverables

Website Creation Sales Enablement Marketing Strategy Email Marketing Social Media Marketing