Turning Awareness Into Action: Friends of Welaka’s Digital Success Story
Client: Blessings in A Backpack Jacksonville
Key Results
Professional Online Presence: Blessings in a Backpack Jacksonville now has a centralized digital platform that communicates their mission, showcases their impact, and connects supporters to their cause.
Increased Awareness: The website and marketing efforts amplified community awareness of the organization’s mission and accomplishments.
Fundraising Success: The Fancy Pants Party raised an impressive $250,000, enabling the organization to provide more backpacks filled with food to children in need.
Stronger Community Engagement: The new website and event marketing efforts attracted new donors, sponsors, and volunteers, increasing the nonprofit’s reach and impact.
Challenge
Blessings in a Backpack Jacksonville, a nonprofit organization addressing childhood hunger, needed to amplify its mission and boost fundraising efforts to sustain its impactful work. Specific challenges included:
- No Established Website: Without a digital presence, the organization struggled to communicate its mission and attract new supporters.
- Fundraising Needs: They sought to expand awareness of the Fancy Pants Party, their signature fundraising event, to increase attendance and donations.
- Community Engagement: To make a greater impact, the nonprofit needed a centralized platform to share their mission and inspire action from donors, volunteers, and sponsors.
Rockstarr Solution
Rockstarr & Moon stepped in to empower Blessings in a Backpack Jacksonville with the tools and strategy they needed to amplify their mission and maximize their fundraising efforts.
Website Development:
- Designed and launched a visually engaging and user-friendly website that clearly communicated the organization’s mission to feed local children in need.
- Included sections highlighting the organization’s goals, programs, and community impact to inspire trust and action.
- Added features like donation capabilities, event promotion, and volunteer opportunities to create a one-stop resource for supporters.
Event Marketing:
- Led the marketing campaign for the Fancy Pants Party at TPC Sawgrass, ensuring the event’s success.
- Crafted messaging and visuals that attracted attendees, sponsors, and donors to the event.
- Promoted the event across multiple channels to maximize visibility and engagement.
Awareness Campaigns:
- Collaborated with the organization to create impactful messaging that highlighted the staggering need in Duval County, where 52.7% of children rely on free or reduced lunch programs.
- Communicated the tangible impact of donations, such as feeding a child for an entire school year for just $80.
The Bottom Line
Rockstarr & Moon’s partnership with Blessings in a Backpack Jacksonville created a powerful digital and marketing foundation that raised awareness and supported their mission to combat childhood hunger. By launching a professional website and driving a successful event marketing campaign, we helped the organization connect with the community, raise critical funds, and expand their impact.