ATC’s 185% Surge in Organic Traffic Through Strategic Overhaul

Key Results

• Increased Website Traffic: Our strategic overhaul of commercial vehicle and truck transport company ATC’s digital presence with a targeted SEO strategy resulted in a dramatic surge in website traffic, increasing organic monthly visitors 185%.
• Record-Breaking Business Performance: Through targeted efforts, ATC achieved the highest number of moves in their history, with February marking a significant milestone.
• Enhanced Keyword Rankings: Our comprehensive keyword strategy led to 947 organic keywords now ranking, with 210 consistently holding top 10 positions and an additional 86 keywords on the verge of breaking into the top ranks.
• Boosted Brand Visibility: The introduction of engaging social media content and the ‘Driver of the Month’ program significantly amplified ATC’s brand visibility and audience engagement.
• Optimized Digital Presence: The complete website redesign delivered a more user-friendly experience, better showcasing ATC’s professionalism and reliability while maximizing lead conversion.

Challenge

American Transportation Company (ATC) was cruising along steadily, but they knew there was more potential under the hood. With a small number of monthly visitors to their website, ATC’s digital presence was barely in first gear. Despite being a trusted partner in nationwide driveaway and transport services, their online traction was limited, their keyword rankings were underperforming, and their growth potential was stuck in neutral.

ATC needed a jumpstart—a bold, strategic overhaul to shift them from cruising the backroads to dominating the digital highways. They faced several challenges that hindered their ability to fully capitalize on new opportunities:

1. Outdated Website: ATC’s website lacked the modern design and user experience needed to represent their customer-first services.
2. Disconnected Messaging: Their messaging lacked clarity and failed to highlight their industry leadership and commitment to customer satisfaction.
3. Limited Search Engine Presence: ATC struggled to rank for relevant keywords, leaving them virtually invisible to potential clients searching for telecom solutions.
4. Minimal Social Engagement: Without a social media strategy, ATC missed opportunities to engage with their target audience and showcase their accomplishments, the incredible team, and extensive industry expertise.

Rockstarr Solution

Rockstarr & Moon implemented a robust strategy to elevate ATC’s brand, enhance its online visibility, and establish it as a trusted authority in the transportation sector.

Website Redesign:

• Created a modern, professional website that showcased ATC’s unique value proposition and streamlined user experience.
• Highlighted their expertise in commercial vehicle driveaway and transportation services.

Brand Messaging Refresh:

• Developed clear and impactful messaging to articulate ATC’s leadership, reliability, and commitment to excellence.
• Ensured consistency across all channels to reinforce their brand identity.

SEO Strategy:

• Unleashed a targeted keyword strategy that revolutionized ATC’s search rankings.
• ATC now ranks for 947 organic keywords, with 210 consistently in the top 10 search results, making them a top choice for commercial vehicle transportation.
• Positioned 86 additional keywords to break into the top ranks, ensuring ongoing visibility and traffic growth.

Social Media Engagement:

• Crafted and executed a tailored social media strategy to promote ATC’s services, build engagement, and establish thought leadership in the transportation industry.

The Bottom Line

ATC isn’t just moving vehicles anymore—they’re moving the needle, big time. In July alone, organic web traffic surged to 185.7%—a massive leap from their baseline. February saw the highest number of moves ever recorded, and the transport side of the business is shattering records.

ATC’s digital transformation is proof that when you partner with Rockstarr & Moon, you don’t just compete—you dominate.

Deliverables

Marketing Strategy
SEO
Social Media Marketing
Website Refresh
Content Creation
SEM

Visit Website