Knowing your target market is essential to a thriving business. But how do you figure out who your target market is? And once you know, how do you create a strategy around it?
There’s no one-size-fits-all answer to identifying your business’ target market. However, you can do a few key things to make the process easier:
1. Know your ideal customer
The first step in identifying your target market is getting to know your ideal customer. Who is this person? What are their demographics (age, location, job title, work location, etc.)? What are their interests and needs? What are their pain points? Is there a specific trigger you can identify as to when they seek help for their pain points? Once you know this, you can create a strategy that addresses these needs and pain points based on the timing of their triggering event.
Knowing as much as possible about your ideal customer will help you better understand who you’re trying to reach with your marketing efforts.
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2. Look at your competition
Your competition can give you valuable insights into your target market. What kind of customers do they cater to? What do their customers say about them?
3. Use online tools and resources
Several online tools and resources can help you identify your target market. For example, Google AdWords offers a free “Audience Insights Tool” that lets you see detailed information about the people who visit your website, including their age, gender, interests, and other demographics. Other online resources like Facebook Ads and LinkedIn also offer similar audience targeting tools to help you better understand your target market.
4. Ask your customers directly
One of the best ways to identify your target market is by asking your customers directly. Ask them what drew them to your business, what they like about it, and what they would like to improve. This feedback can provide invaluable insights into your ideal customer and what marketing strategies will most effectively reach them.
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