What is growth hacking, and how can my small business implement it successfully?
Growth hacking is about getting scrappy. It’s using creative, low-cost strategies to scale your business rapidly. For B2B, it’s all about experimentation—try new campaigns, messaging, or channels, track what works, and double down on it.
For example, run a LinkedIn ad for $100, see which type of messaging gets clicks, and then pivot based on real-time data. Growth hacking isn’t about playing it safe. It’s about fast iterations and having the guts to take calculated risks.
You won’t hit it out of the park every time, but when you do, it’s game-changing.