How to Productize Consulting Services?

Hey Rockstarrs –

“How do I get out of the cycle of custom work, custom pricing, custom delivery… without losing clients?” – Kevin

 Hey Kevin –

You are not stuck because clients demand customization. You are stuck because you let it happen.

Custom work feels valuable because it is tailored. But it quietly traps you in reinvention mode. Every new client becomes a new blueprint. That is not consulting. That is survival.

The way out is to productize the transformation, not the process. Standardize the core framework. Keep the inputs flexible, but lock the structure. When clients buy your thinking, not your labor, they accept a defined method.

You do not lose clients by creating structure; you lose chaos.

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