Creating a Marketing Strategy

Did you know…Less than 50% of Businesses Have a Documented Marketing Plan?

It seems crazy to think about this now, but do you remember life before GPS, cell phones or even Map Quest? When you wanted to get from point A to point B, you had to take out a map and figure out the best path. Even AAA used to help people plan travel routes so they could maximize their time.

The directions from friends and family could get interesting from time to time. Take the 3rd left after the green house with the wind chimes, then go over a creek and keep driving for another few minutes til you will see the horse farm. Turn there. There could have been street names, but the descriptions were much more interesting to pay attention to in the story.

In today’s environment, you probably never think about how to get from A to B. You pull out your phone that is fully integrated with Google Maps, Waze and every other traffic navigating companion you could imagine. It’s fast, easy to use and gives you the confidence to know where you are going.

According to research from the Small Business Administration, about half of all establishments survive five years or longer. According to Bradley University, their research indicates 70% to 80% of new businesses fail within their first year and of those who survive the first year, half will fail within the next four years.

According to Dun & Bradstreet, the primary cause for business failure is lack of planning. Less than 50% of businesses have a documented plan. Failing to plan is almost the same as planning to fail.

The Growth Trio

We help our clients implement the growth trio with the goal of providing a formula and framework for predictable growth. The Growth trio is made up of the documented journey, client transformation, plus tools and tactics.
Most companies may have 1 or 2 of these going for them. Most do not have all 3. When you only have 2 working, you can see where the overlap happens.
The overlap may be:
Stuck in the Van: You know where you’re going, but you don’t have the tools or gas to get there.
Mosh Pit: A flurry of activity…
One Hit Wonder: Tactics work until they don’t…
Where does your business fall in this framework? 

Rockstarr Growth Trio
Rockstarr-Growth-Amplifier

Developing a Marketing Plan

We know that if you had all the time in the world and no other responsibilities, you would have a plan. You know where you want your business to grow. You have tools and tactics you want to try. There are metrics you know you need to measure. Now we need to put that in writing. It doesn’t need to be pretty, rather it just needs to be documented.

Not sure where to start? We can help. It’s our core belief that every business deserves Rockstarr Marketing.

At Rockstarr & Moon, we empower aspiring rockstarr business owners to SUCCESSFULLY START, BUILD, AND GROW their business so that they can create the lives they’ve dreamed of for themselves, their families, and their communities.

We are the small business partner who can help you develop a plan, advise on tactics, provide playbooks for overcoming challenges, document the journey and most importantly, help you define which metrics matter.

Get on the VIP List

Subscribe to The Jam Sessions

Gain access Rockstarr marketing tips and insights with The Rockstarr Jam Sessions, our exclusive newsletter with actionable marketing strategies you can start applying today.

Ready to ignite your marketing? You can’t start a fire without a spark.

The Spark promotes powerful marketing strategies. With each article, you will experience Rockstarr marketing with tangible tactics you can start using today.

Key Things to Know Before Creating a Website for a Small Business

Your small business website isn’t just an online brochure; it’s your credibility, competitive edge, and sales pitch all rolled into one. In fact, the Stanford Web Credibility Research Project found that 75% of users judge a company’s credibility based on its website’s design, which means first impressions truly matter. Before you build, you must know how to earn trust, stand out, and...

What Are the Best Tools for Optimizing Websites for AI Chatbots and AI-Generated Search?

AI search isn’t the future, it’s the present. If your website isn’t showing up in answers from ChatGPT, Claude, Gemini, Perplexity, and Google AI, you’re invisible to a growing segment of searchers. So, what are the best tools for optimizing websites for AI chatbots and AI-generated search? That’s where Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) tools come in....

5 Web Design Best Practices to Help Your New Website Get More Engagement

A beautiful website means nothing if it doesn’t inspire action. Your design choices should make it effortless for visitors to engage, sign up, or buy. You can turn casual browsers into committed customers by focusing on elements that remove friction and highlight your value. These five web design best practices will help your new website capture attention and drive more client engagement or...

How to Ensure Your Website Isn’t Just Pretty, but Converts?

How do you ensure your website isn’t just pretty, but converts? A beautiful design is great for catching attention, but it’s only half the job. To truly deliver results, your site must inspire visitors to act, whether clicking, signing up, or purchasing. You can create a site that turns heads and drives business by combining strategic content structure, trust-building elements, and...