How To Identify Your Target Market

Knowing your target market is essential to a thriving business. But how do you figure out who your target market is? And once you know, how do you create a strategy around it? There’s no one-size-fits-all answer to identifying your business’ target market....

Why Research Is Key To Success

When most people think about the keys to success in business, they think about things like a well-defined niche, good marketing, and effective branding. While these are important, research is often overlooked and is one of the most critical factors to success,...

20 Challenges For Women-Owned Business

Did you know that women own nearly one-third of all companies in the United States? That’s a lot of businesses, and it’s only growing! But as any woman who has ventured into entrepreneurship knows, there are -interesting- challenges we face along the way....

Cheers to Strong Women

On this International Women’s Day, I wanted to celebrate the strong women in my life. Growing up in a family full of strong women, you would think I would know how to begin this blog. It’s taken me a while to be able to put into words the meaning of strength from...

Build a Rockstarr LinkedIn Profile

The 7 Steps You Need to Take (Today) to Create a Rockstarr LinkedIn Profile   1. Get a Custom URL LinkedIn automatically assigns you a URL. If you want to put this in your resume or add it to your email signature, the default URL with the extra numbers at the end...