Are you worried about pricing your products or services competitively? You’re not alone. Many women-owned businesses grapple with this issue, especially when they are starting. Knowing how to price your products and services competitively is key to success in...
We’ve all done it- ordered something online and had to deal with less-than-stellar customer service. Maybe the item arrived late, was damaged in transit, or was the wrong size or color. Or we could never get through to a representative on the phone to resolve...
Do you own a business? Are you looking for ways to build a strong branding strategy? When branding your business, creating a strategy that speaks to your customers and resonates with them is essential. And you might wonder, why is it so important? First impressions...
Knowing your target market is essential to a thriving business. But how do you figure out who your target market is? And once you know, how do you create a strategy around it? There’s no one-size-fits-all answer to identifying your business’ target market....
When most people think about the keys to success in business, they think about things like a well-defined niche, good marketing, and effective branding. While these are important, research is often overlooked and is one of the most critical factors to success,...
Did you know that women own nearly one-third of all companies in the United States? That’s a lot of businesses, and it’s only growing! But as any woman who has ventured into entrepreneurship knows, there are -interesting- challenges we face along the way....
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