Have you ever wondered why storytelling is such an important marketing tool? When done right, storytelling can be a potent promoting mechanism. It’s been used for centuries to engage audiences, share news and information, and build relationships. Also, stories...
We’ve all done it- ordered something online and had to deal with less-than-stellar customer service. Maybe the item arrived late, was damaged in transit, or was the wrong size or color. Or we could never get through to a representative on the phone to resolve...
Do you own a business? Are you looking for ways to build a strong branding strategy? When branding your business, creating a strategy that speaks to your customers and resonates with them is essential. And you might wonder, why is it so important? First impressions...
Your company’s brand defines who it is while resonating with your ideal clients. It’s the brand that builds trust in your business. The brand should be recognizable, memorable, and ideally timeless. But at some point you may feel it’s time for a...
A landing page is built to encourage visitors to take a specific action. Whether it’s opting in to a lead magnet, resource, or newsletter, purchasing a product or service, or filling out a form, every good landing page requires two things: a great offer and a great...
Writing headlines is hard. A great headline can get you clicks, which can lead to higher conversions. But, you’ll come across more bad headlines than good – especially on social media. You have seconds to make an impression before people leave your website. So, we...
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