Creating a Marketing Strategy

Did you know…Less than 50% of Businesses Have a Documented Marketing Plan? It seems crazy to think about this now, but do you remember life before GPS, cell phones or even Map Quest? When you wanted to get from point A to point B, you had to take out a map and...

Defining Today’s Marketing Team

Let’s talk about today’s marketing team member. Tell me if this sounds familiar… I started a new role in a marketing team on a Monday. The job duties were pretty well defined in the interview process and reasonable for a single team member. By Tuesday afternoon,...