10 Lead Magnet Ideas for Coaches and Business Consultants

If you’re not building your email list, you’re missing out on revenue. As a coach or consultant, your audience needs to know you, like you, and trust you before they’ll hire you. That starts with powerful resources to share. Lead magnet ideas for coaches are a great way to get people to trade their email address for something they actually want. But not just any freebie will do.

Your lead magnet needs to attract the right prospects and position you as the expert they’ve been searching for.

Here are 10 lead magnet ideas designed to convert your audience from curious to client.

1. Quick Win Checklist

A high-value, step-by-step list that helps your audience get a specific result fast. Think “5 Steps to Fix Your Sales Funnel” or “10 Questions to Strengthen Your Team Culture.”

2. Short Video Series

Teach a mini topic in three quick videos. This builds trust fast and sets you up as the go-to expert in your space.

3. Strategy Templates

Give your audience the exact frameworks you use with clients. Planners, scripts, or templates help them see the value of your full service.

4. Industry-Specific Audits

Offer a DIY audit with a scoring system. Examples: “Is Your Leadership Style Holding You Back?” or “How Strong Is Your LinkedIn Profile?”

5. Free Quiz

Quizzes are engaging and highly shareable. Bonus points if the results lead to a personalized offer or follow-up email sequence.

6. Plug-and-Play Email Sequences

Perfect for consultants who serve small business owners. Provide done-for-you email scripts for outreach, onboarding, or follow-ups.

7. Swipe Files or Toolkits

Compile your favorite tools, books, apps, or templates into one download. This works great for time-strapped business owners looking for shortcuts.

8. Live or Recorded Training

Offer a webinar, live session, or recorded workshop. This gives you a chance to build deeper engagement and collect warm leads.

9. The First Chapter of Your Framework

If you have a signature method, give away the first step or chapter. Hook them with clarity, and they’ll want the full system.

10. ROI Calculator or Assessment Tool

Help them quantify their pain. ROI tools or cost-of-inaction calculators are powerful for B2B audiences.

Want It Done For You? Ask Us

Creating a lead magnet that actually builds your list and books calls isn’t just about design. It’s about strategy, copy, delivery, and automation.

At Rockstarr & Moon, we build lead magnets that drive real results. From idea to implementation, we help you attract the right clients, grow your email list, and move leads into your funnel.

Ready to build your best lead magnet yet? Let’s talk. We’ll help you create it and put it to work fast.

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