Your company’s brand defines who it is while resonating with your ideal clients. It’s the brand that builds trust in your business.

The brand should be recognizable, memorable, and ideally timeless. But at some point you may feel it’s time for a brand update when your brand no longer aligns with how it is perceived by customers — or doesn’t evoke the right emotions anymore in its target market.

If you find yourself in this position, don’t worry. You could update your brand below in less than an hour without spending hundreds of dollars on outside companies to design a new brand for you.

Here are five easy steps to updating your company’s branding:

 

1. Review your brand messaging

Your brand messaging is what defines who you are as a company. Most importantly, ensure the message resonates with the ideal clients you’re trying to help.

Take a look at your brand messaging and ask yourself if it stays true to what your company is all about today. Does the messaging make sense for how customers perceive your brand? If yes, great! If not, this may be a good opportunity to update your brand messaging too.

2. Identify key elements of brand design

When updating brand design, think of three different aspects: colors, fonts and images/graphics.

Colors: Your brand colors should go with the brand message you’ve defined above. Think of which colors best represent your business and which you want people to associate with what you do (for example: green typically represents natural products).

Fonts: There are thousands of fonts out there, so how do you know which brand font you like the best? As a rule of thumb, consider what brand fonts are currently popular. Your brand fonts should be clear to read and easy to understand. Look at your brand fonts next time you’re using Facebook or Twitter — or even when reading an email (don’t worry, we won’t judge).

Images and Graphics:  Your brand images help people connect to your brand. What kind of images would best represent your company? How about illustrations, photos, graphics or icons? We’ve created a Small Business Resource Guide to help.

3. Create a brand guide

A brand guide can be used across all your needs: print collateral, web pages, social media profiles and even ads or commercials. If done right, it can be something that’s helpful to your brand, but also enables team members across the organization to understand the main elements that make up your brand.

Here’s what should be included in the brand guide:

  • The brand name and its meaning.
  • Logo usage guidelines: size, colors, editing the logo etc. Since you’ll be using your logo a lot it’s important to specify how many times each color can be used and how it should be applied (even if that means just saying “never change or alter the logo”). You never know who might use the logo somewhere else, so it’s good to start early on with a proper guideline.
  • Colors: We recommend naming each color and cross-referencing the colors in CMYK, PMS and HEX numbers.
  • Fonts: this is one of the trickiest parts, because fonts are available in different styles, weights and colors. Specify the typeface you want to use (e.g.: Helvetica Neue) and if there’s a certain weight you’d like to see it come out as (e.g.: bold).
  • Photos: where can photos of people be used? Should they have a particular expression on their face or remain more neutral? How about landscape photos – do you prefer them vertical or horizontal?
  • Illustrations: in case you use illustrations, where can they be used? How big should they be and in what colors?
  • Logotypes and lockups: if you have several logotypes (e.g.: for print vs digital) or product lockups with the logo, specify which one is the primary one and how it should be applied (color, size etc.) Then provide the others separately; you don’t need to create them all at once.
  • Supporting communication materials: this is especially important when it comes to communication materials like business cards, letterheads and email signatures.

This way everyone knows where they can find this information and how it should be used. If you ever need to explain to someone else how something should be applied (or what the colors/fonts actually mean) everything will be clear without having to send them around looking for different posts or pages across various domains (websites, social media etc..). The goal is that no matter who works on a project for your company, things always stay consistent.

4. Update website for consistency

It’s important to see how website elements like design and content go together seamlessly.

You’ll want to check if your current background image goes well with updated brand colors, font styles, and images.

Your brand colors and brand fonts should also be consistent in your website design. If you’re using brand color #3 on your website, don’t use brand color #5 from the brand image collection below unless it has been updated to match new brand colors. Take a look at brand fonts used on the site too and make sure they work with new brand fonts.

5. Update messaging across all platforms

After updating brand design, remember to update all messaging across all platforms. It is important to have a clear message of who you are as a company anytime someone wants to know more about what you do or sees your profile online. Make sure you use a variety of media including social media, email, direct mail and print materials to highlight brand messaging. Reflect brand colors, brand font styles and brand images across all platforms too.

Updating a brand may seem overwhelming, but at Rockstarr & Moon, we make it simple. If you are interested in a brand refresh, let’s chat.

If you are looking to start your brand from scratch, The Boss Brand Builder is for you!

The Boss Brand Builder

THE BOSS BRAND BUILDER

Launch With an Iconic Brand

Your business deserves a legendary brand that serves your business, reflects your values and resonates with your ideal customers. Together, we will design, develop and launch your iconic brand.

Get Started

You Wanted the Best?

You Got the Best.

We deliver Rockstarr Marketing for businesses who want to maximize their impact.

🎸 We are marketing rockstarrs with over 20 years of experience transforming companies.

🎸We have helped businesses achieve +500% conversions, +200% in sales, and more.

🎸 We work with your team hand in hand to set an encore-worthy marketing strategy.

Rockstarr & Moon
Creating Your Ideal Client Profile

Creating Your Ideal Client Profile

As a small business owner, keeping up with all the competing brands in your industry can be difficult. To ensure your brand stands out, you must create an Ideal Client Profile to help you identify and target the right audience for your business. Establishing an Ideal...

read more
Platinum Messaging Method

Platinum Messaging Method

Crafting a Message That Resonates With Your AudienceIn successful marketing efforts, crafting a message that resonates with your target audience is key. It's not enough to simply put out a generic message and hope it sticks with everyone who comes across it. You need...

read more
Why You Need a Privacy Policy on Your Website

Why You Need a Privacy Policy on Your Website

As a small business owner, you understand the importance of protecting your customers' personal information. That's why having a privacy policy on your website is critical. A privacy policy lets your customers know that you take their privacy seriously and will not...

read more
Introducing the Anti-Agency Marketing Agency

Introducing the Anti-Agency Marketing Agency

A MESSAGE FROM OUR FOUNDER The world of marketing is as bold as it is full of gray areas. The typical story we’ve heard from our clients is that they need a website. They work with a marketing agency to create their website, and they are tied to them for the rest of...

read more
The Power of Storytelling in Marketing

The Power of Storytelling in Marketing

Have you ever wondered why storytelling is such an important marketing tool? When done right, storytelling can be a potent promoting mechanism. It's been used for centuries to engage audiences, share news and information, and build relationships. Also, stories are...

read more
How to Build Your Social Media Presence

How to Build Your Social Media Presence

When starting a business, building a social media presence that helps you reach new customers and keep old ones engaged is essential. Nearly half of all small businesses in the United States are women-owned, but unfortunately, many lack a cohesive social media...

read more
Importance of Good Online Customer Service

Importance of Good Online Customer Service

We've all done it- ordered something online and had to deal with less-than-stellar customer service. Maybe the item arrived late, was damaged in transit, or was the wrong size or color. Or we could never get through to a representative on the phone to resolve our...

read more
Tips For Building a Solid Branding Strategy

Tips For Building a Solid Branding Strategy

Do you own a business? Are you looking for ways to build a strong branding strategy? When branding your business, creating a strategy that speaks to your customers and resonates with them is essential. And you might wonder, why is it so important? First impressions...

read more
How to Rank Your Business on the First Page of Google

How to Rank Your Business on the First Page of Google

Search engine optimization (SEO) is a digital marketing methodology which enables businesses to increase organic search results ultimately driving traffic and leads. It has dramatically grown in importance over the years as businesses try to get their products and...

read more
10 Common Landing Page Mistakes to Avoid

10 Common Landing Page Mistakes to Avoid

A landing page is built to encourage visitors to take a specific action. Whether it’s opting in to a lead magnet, resource, or newsletter, purchasing a product or service, or filling out a form, every good landing page requires two things: a great offer and a great...

read more
Top 5 Reasons Why Your Website Doesn’t Convert

Top 5 Reasons Why Your Website Doesn’t Convert

You built out a beautiful website with amazing landing pages and the highest definition images – but you’re not getting visitors to do what you want them to do. You’re left wondering why all your hard work is going to waste. If you’re having trouble converting...

read more
10 Quick Fixes for a More User-Friendly Website

10 Quick Fixes for a More User-Friendly Website

With today’s rapidly changing digital trends, your website can feel outdated and old real quick. And, it’s difficult to keep up with the trends if you don’t have the time and money to invest in such a large ongoing project. To help you deal with this challenge, we put...

read more
14 Secrets to Keeping Your Visitors on Your Website

14 Secrets to Keeping Your Visitors on Your Website

Did you know that 70 to 96% of the people who abandon your site will never return? That’s why one of your number one goals with your website is to convert people into customers on their first visit. The longer your visitors stay on your website, the more engaged...

read more
10 Mistakes People Might Hate About Your Website

10 Mistakes People Might Hate About Your Website

Having a bad website can cause you to lose customers, ultimately losing you money. But, you’d be surprised how often this happens. Oftentimes, businesses will design their websites without knowing what goes into a great site. From our experience, these are the 10 most...

read more
5 Simple Ways to Optimize Your Website to Get More Leads

5 Simple Ways to Optimize Your Website to Get More Leads

Creating an optimized landing page is one of the most effective ways to generate leads for your business. But, it’s more than just placing a “Sign Up Now” button on your page to see leads. Instead, you’ll have to be much more strategic about your approach. First,...

read more
The Social Media Metrics That Matter

The Social Media Metrics That Matter

Let’s face it! When it comes to social media metrics, it’s confusing and overwhelming. Every week there seems to be a new metric created. Luckily, your social media goals will help determine which metrics are most important to you and your business. For every goal you...

read more
25 Ways to Grow Your Social Media Following

25 Ways to Grow Your Social Media Following

Today, as more businesses are joining social media, the real question many are asking is how do I gain more followers organically? Not just any followers – real followers who aren’t bots, who love your brand and are looking to engage. There are a number of ways you...

read more
8 Easy Steps to Creating a Killer Social Media Strategy

8 Easy Steps to Creating a Killer Social Media Strategy

The key to success when it comes to social media is having a strategy. Without a strategy and understanding your goals and your audience, it’ll be difficult to get the results you want. Whether you’re a seasoned social media pro or you’re starting from square one,...

read more