Honoring Maddie’s Legacy—Transforming YES Into a Beacon of Hope for Mental Wellness
Client: Youth Emotional Support
Key Results
Compelling Digital Presence: The new website became a central hub for Maddie’s story, YES’s mission, and their impact, fostering deeper connections with donors and supporters.
Amplified Messaging: Clear, emotionally resonant messaging inspired trust and support from the community while honoring Maddie’s legacy.
Increased Engagement: Features like donation platforms and volunteer sign-ups made it easy for supporters to contribute, resulting in increased participation.
Raised Awareness: Social media campaigns built around Maddie’s self-care checklist and the hashtag #CheckOnAFriend fostered a sense of community and compassion.
Continued Impact: YES’s metrics—500 wellness bags delivered, $275,470 raised, and thousands of individuals impacted—stand as a testament to Maddie’s legacy and the organization’s mission to bridge gaps in mental health care.
Challenge
Youth Emotional Support (YES) is a nonprofit organization dedicated to providing awareness and access to specialized mental health training and resources for individuals, families, community allies, and professional partners. With a mission to create a supportive environment for mental health resources, YES offers training opportunities and hosts fundraising events to assist those in need.
However, the organization’s roots are deeply personal. YES was born from Maddie’s journey—a story of resilience, compassion, and the urgent need for systemic change in mental health care. Despite excelling academically and athletically, Maddie silently battled an illness that lacked sufficient support within her local community.
As YES worked to honor Maddie’s legacy and mission, they faced several critical challenges:
Inadequate Website: Their existing website failed to convey the depth of their story, services, and impact, making it difficult for visitors to understand their mission or connect emotionally.
Brand Visibility: YES needed cohesive branding to amplify awareness of their work and engage a broader audience.
Communicating Impact: Sharing Maddie’s story and the organization’s purpose in a meaningful way was crucial to inspire donor and community support.
Rockstarr Solution
Rockstarr & Moon partnered with YES to create a digital presence that honored Maddie’s legacy, shared their mission, and amplified their impact on mental wellness.
Website Redesign:
- Crafted a user-friendly, visually stunning website that told Maddie’s story with compassion and authenticity.
- Highlighted YES’s services, impact metrics, and programs, making it easy for visitors to connect emotionally and take action.
- Incorporated features like donation portals and volunteer sign-up options to drive engagement.
Messaging Strategy:
- Developed compelling messaging that bridged Maddie’s story with YES’s mission to ensure no one walks this path alone.
- Communicated the organization’s commitment to creating a continuum of care for mental health in the local community.
Branding and Social Media Guidance:
- Provided guidance to strengthen YES’s branding, ensuring consistency across all platforms.
- Created a social media strategy to raise awareness, share Maddie’s legacy, and encourage the community to #CheckOnAFriend.
The Bottom Line
Rockstarr & Moon’s collaboration with Youth Emotional Support transformed their digital presence into a powerful platform for change. By creating a website that shares Maddie’s story with authenticity and compassion, coupled with strategic branding and social media guidance, we helped YES honor Maddie’s legacy and amplify their mission.
Today, YES stands as a beacon of hope, ensuring no one in their community walks the path of mental wellness alone. Maddie’s kind, compassionate spirit lives on through the work of YES, reminding us all to #CheckOnAFriend.