Redefining Mortgage Marketing: Core Mortgage’s Road to Physician Loan Success
Client: Core Mortgage
Key Results
Messaging That Connects: Core Mortgage now speaks directly to the needs of physicians and realtors, building trust and driving engagement.
Streamlined Lead Engagement: Custom email campaigns nurtured leads and moved prospects toward action, building a pipeline of borrowers and referral partners.
Compelling Digital Presence: The new website set a new standard for professionalism, clarity, and usability, ensuring visitors could easily understand the program’s benefits and take the next step.
Impactful Sales Tools: The brochures and one-sheets became invaluable tools for the sales team, elevating their conversations with both borrowers and realtors.
Market Differentiation: Core Mortgage now stands out as the premier provider of physician-focused loan products, giving them an edge in a competitive market.
Challenge
Core Mortgage Services offered a new loan product tailored specifically for physicians, dentists, and medical professionals. This program featured standout benefits like 100% financing, no PMI, and student loan exclusions—a dream offering for medical professionals burdened by school debt.
But having an incredible product wasn’t enough. Core Mortgage faced key hurdles:
Breaking Through to Physicians: They needed tailored messaging that would resonate with busy medical professionals and clearly communicate the unique advantages of the program.
Engaging Realtors: As a vital referral source, realtors required their own messaging to understand how this loan could help them close deals with medical clients.
Comprehensive Marketing Assets: From email campaigns to a website to brochures, they needed an arsenal of tools to introduce and promote the program effectively.
With these challenges in mind, Core Mortgage turned to Rockstarr & Moon to bring their vision to life.
Rockstarr Solution
Rockstarr & Moon developed a bold, multi-faceted approach to position Core Mortgage’s physician loan program as the go-to solution for medical professionals.
Messaging That Resonates:
- For Physicians: Crafted compelling messaging that highlighted how the program solves common pain points, such as student loan burdens, PMI costs, and high down payments.
- For Realtors: Created targeted messaging that emphasized how the program helps secure deals and gives realtors a competitive edge with physician clients.
Website Built to Convert:
- Designed a sleek, modern website to serve as the ultimate resource for the physician loan program.
- Showcased program benefits like 100% financing up to $950K, no PMI, and flexible loan options, while making it easy for visitors to take action.
Email Campaigns that Nurture Leads:
- Developed tailored email sequences for physicians and realtors, guiding them through the loan process while addressing common questions and objections.
- Included follow-up campaigns to keep Core Mortgage top of mind and drive conversions.
Sales Enablement Materials:
- Created stunning brochures and one-sheets that clearly communicated the loan’s value to both audiences.
- Provided the sales team with professional tools to support conversations and close deals.