Turning Awareness Into Action: Friends of Welaka’s Digital Success Story
Client: Friends of Welaka
Key Results
Brand Identity Established: Developed a professional and cohesive brand that represented Friends of Welaka’s mission and values.
Engaged Community: The new website and Facebook event integration helped spread the word about events and programs, increasing participation and awareness.
Successful Fundraising Efforts: Raised $50,000 to support programs and initiatives around Welaka including the TNR cat program, the children’s garden, cat feeding stations, afterschool programs, socials at the 55+ community center, movie nights, candidate forums, new resident gift programs, Thanksgiving giveaways, back to school giveaways, and the children’s Christmas party.
Centralized Resource Hub: The website became a go-to platform for accessing information about events, programs, and ways to contribute, strengthening community connections.
Challenge
Friends of Welaka, a nonprofit organization dedicated to supporting the town of Welaka and surrounding areas, needed a cohesive online presence to connect with the local community, spread awareness of their programs, and drive fundraising efforts. Their challenges included:
- Lack of Branding: The organization did not have a distinct brand identity to represent their mission and values.
- No Centralized Digital Hub: They lacked a website to serve as a central resource for event information, program details, and donor engagement.
- Limited Event Promotion: There was no streamlined way to promote events and programs to the broader community.
- Fundraising Goals: Friends of Welaka aimed to raise significant funds to support their initiatives but needed tools to achieve these goals effectively.
Rockstarr Solution
Rockstarr & Moon partnered with Friends of Welaka to create a dynamic and engaging digital presence, empowering them to connect with their community and achieve their goals.
Brand Creation:
- Designed a cohesive and memorable brand identity that reflected the organization’s commitment to improving the quality of life in the town of Welaka through community outreach, youth development, preservation, beautification, and education.
Website Development:
- Built a user-friendly, visually appealing website to serve as a central hub for all information related to Friends of Welaka.
- Enabled access to detailed information about programs and events, providing a seamless experience for visitors to learn and get involved.
Social Media Integration:
- Integrated Facebook events into the website to promote programs and events, making it easier for the community to stay informed and participate.
Fundraising Support:
- Supported their fundraising efforts by creating a platform to highlight donation opportunities and showcase the impact of community contributions.
The Bottom Line
Rockstarr & Moon’s collaboration with Friends of Welaka established a professional digital presence that empowered them to connect with their community, promote their programs, and achieve their fundraising goals. By creating a cohesive brand, building a dynamic website, and integrating social media, we helped Friends of Welaka raise awareness and funds while fostering a deeper connection with their audience.