Driving 171% Sales Growth for Century 21 Coaching

Key Results

171% of Sales Goal Achieved: The Ultimate Listing Machine and XRO: U coaching programs generated sales that reached 171% of the initial target.

Challenge

Century 21 Coaching sought to empower real estate agents to achieve greater success by enrolling in their paid coaching programs, such as the Ultimate Listing Machine and XRO: U. Unlike the free Century 21 University resources, these premium programs required REALTORS® to make a financial investment, creating a need for targeted marketing and compelling value propositions to drive enrollment. Key challenges included:

• Paid Program Enrollment: Ensuring REALTORS® saw the value of investing in these coaching programs, especially when free resources like Century 21 University were available.
• Agent Engagement: Increasing the number of agents purchasing, attending, and completing these programs to demonstrate a clear return on investment.
• Broker Owner Manager Systems: Equipping Broker Owner Managers (BOMs) with consistent systems for engaging agents and encouraging program participation.
• Tight Timeline: With only three weeks to prepare for the Ultimate Listing Machine launch, timely execution was critical to success.

Rockstarr Solution

Rockstarr & Moon implemented a high-impact marketing strategy designed to position these paid programs as indispensable for REALTORS® seeking to excel in their careers. Strategic Foundation:

• Developed an Ideal Client Profile to ensure marketing efforts targeted the most motivated and capable Century 21 Elite REALTORS®.
• Mapped out the Customer Journey, focusing on demonstrating the unique value of the paid programs compared to free alternatives like Century 21 University.

Execution Under Pressure:

• Created and launched all advertising deliverables within the tight two-week lead time for the Ultimate Listing Machine.
• Crafted messaging that highlighted the ROI of program participation, emphasizing how these paid programs offered tools and strategies to significantly enhance agents’ success.

Broker Owner Manager Engagement:

• Designed and implemented a follow-up system for BOMs, enabling them to regularly check in with agents to encourage enrollment and support their progress during and after the program.

Emphasis on Paid Value:

• Positioned the coaching programs as elite, results-driven offerings, distinct from free resources, to justify the financial investment for REALTORS®.

The Bottom Line

Rockstarr & Moon’s strategic approach enabled Century 21 Coaching to exceed expectations, not only in driving enrollment but also in establishing their paid coaching programs as premier resources for REALTORS® within the Century 21 ecosystem. By demonstrating the value of these programs over free alternatives and executing flawlessly under a compressed timeline, we helped Century 21 Coaching achieve record-breaking results and strengthened their reputation for empowering agents to excel.