Company: Blendtec
What sparked our interest:
Blendtec sells mills, mixers, accessories, and mainly, blenders.
Their success with influencer and content marketing led us to choose them as their strategy has proven to break through a massive barrier for marketers: how to create consistent content?
Blendtec partnered with experts, including professional athletes, food bloggers, chefs, artists, and small business owners, to create appealing content using a magic formula with various brands.
What we love:
Blendtec’s marketing strategy, with its partnership with experts and creation of captivating content, shines through the wildly popular “Will It Blend?” video series.
These videos are an absolute delight and a perfect example of why we adore Blendtec’s marketing approach. It’s fresh, innovative, and daring – a genuinely formidable undertaking that is very challenging to achieve!
With an astonishing 256 million views on YouTube, it’s evident that Blendtec’s marketing strategy has struck a chord with viewers worldwide, solidifying its position as a trailblazer in the industry.
If you have yet to see their exceptional videos, be sure to check them out here!
They’re an absolute must-watch!
The 3 takeaways you should be doing today:
- Content marketing doesn’t have to rely solely on people within your company.
- You can bring influencers to scale your content production and easily reach more audiences.
- You don’t need a huge budget to create great and consistent content.
About Blendtec:
A lifetime inventor and entrepreneur, Tom Dickson innovated long before he built his first blender.
Whether rigging his doorbell to open the front gate or outfitting go-karts with engines that took them past 80 mph, Tom’s passion for tinkering and innovating goes all the way back to his childhood.
One evening, while cleaning up spilled grain, Tom discovered that vacuuming the grain broke the whole kernel; this inspired him to invent a grain mill that was smaller, faster, and more effective…
Blendtec was born.
Disclaimer:
Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we’ve discovered along the way.