printIQ Generates $395,000 in New Opportunities in Just 30 Days

How printIQ Turned a Marketing Crisis into a High-Velocity Growth Engine

The Challenge

Marketing Leadership Gone Overnight

printIQ is a global leader in print management software with a history of delivering powerful results for customers. But during a pivotal acquisition, their Marketing Lead departed unexpectedly, leaving the team without direction at one of the most sensitive points in the company’s growth trajectory.

Their expertise remained strong, but their ability to communicate it, execute campaigns, and move opportunities forward became strained.

Key challenges printIQ faced:

  • No continuity or leadership in marketing
  • More than 10 time-sensitive deliverables due within 10 days
  • A stalled sales pipeline and unclear messaging across markets
  • No systems, reporting, or visibility into marketing performance
  • High pressure to maintain momentum during an active acquisition

printIQ went from high performance to crisis mode at the worst possible time. They needed clarity, structure, and execution fast.

The Impact

Key Wins — At a Glance

✅ $395,000 in new sales opportunities generated in 30 days

✅ Entered and completed a successful sale to Banyan Software soon after our engagement ended

✅ A fully rebuilt marketing operation

I highly recommend Rachel and her team at Rockstarr & Moon. They are professional, have a quick response time, and have amazing customer service!

Our company has been working with Rockstarr & Moon for twelve months, and our sales & marketing has taken off. Rachel has an amazing well-rounded skill set; she jumps from strategy to operations depending on our needs. She helped us define a strategy & vision whilst executing on our day-to-day initiatives.

I have never worked with someone that can execute so much in such a short space of time. I love working with Rachel, her energy and drive is contagious. I feel like I can take on the world when I get off a call with her.

Rachel Davis

COO, printIQ

The Turning Point

Building the Marketing Engine Under Pressure

Rockstarr & Moon partnered with printIQ to restore clarity, rebuild structure, and keep the company moving forward during the acquisition. The focus was simple: help printIQ stabilize quickly and create a marketing foundation strong enough to support immediate and long-term growth.

The Strategy:

Stabilized Marketing Leadership
Provided immediate fractional CMO support so printIQ had direction, decision-making, and continuity.

Delivered Critical Campaigns and Assets
Completed more than 10 high-priority deliverables in the first two weeks, ensuring nothing stalled.

Built a Full-Funnel Marketing System
Created a complete attract → nurture → convert engine designed for high-quality lead flow.

Refined Messaging and Targeting
Sharpened the ICP and developed North America–specific messaging that resonated with ideal buyers.

Enabled the Sales Team
Produced decks, case studies, and conversion scripts to support a unified marketing-to-sales experience.

Installed Reporting and KPI Tracking
Introduced dashboards and data systems that gave printIQ clarity, accountability, and ROI visibility.

Prepared the Internal Team for Success
Ensured a smooth, confident handoff so the incoming team could continue operating at full speed.

This was not just a rescue effort.
It was the rebuild of a marketing foundation that could scale with printIQ’s growth.

printIQ

The Results

From Pressure to Measurable Performance

In just 30 days, printIQ shifted from disruption to momentum. With structure restored and clear systems in place, the company regained control of their marketing operations and pipeline.

Campaigns relaunched. Messaging aligned with ideal customers. Sales had the tools to convert. Reporting brought visibility for the first time. Most importantly, the new marketing engine began creating high-quality opportunities.

printIQ achieved:

  • Significant pipeline expansion with $395K of new opportunities created
  • Fully positioned for a successful acquisition
  • A fully rebuilt marketing function operating with structure and alignment
  • Clear messaging and targeting for North American markets
  • A sales enablement system that supported faster and more consistent conversions
  • Reporting and KPI tracking that connected marketing activity to revenue
  • A foundation prepared for the incoming internal team to sustain and scale

This was not just a recovery period.
It was the moment printIQ transformed a high-pressure challenge into a growth foundation built to last.

I had the pleasure to work with Rachel & Jon at Rockstar & Moon. They worked with our entire team on our rebranding campaign. They increased our exposure in the marketplace and grew our customer base.

If you are looking for a company to work hand in hand with you to grow your business exponentially, reach out to Rockstar & Moon. You will not be disappointed.

Richard Schlatterbeck

Former Global Sales Director, printIQ

The Transformation

From Crisis Mode to Confident Market Leadership

Before this work, the printIQ team was stuck in reaction mode. They were juggling deadlines, managing an acquisition, and trying to keep campaigns alive without a marketing lead to guide strategy or execution. Every task felt urgent. Every deliverable felt high risk. Instead of focusing on growth, printIQ was forced to focus on survival.

Now, they operate with clarity, confidence, and control.

printIQ now has:

  • Predictable pipelines supported by a full-funnel system
  • Messaging that clearly communicates their value to the North American market
  • A marketing engine that runs daily operations with structure and consistency
  • Sales enablement tools that strengthen every client-facing interaction
  • KPI tracking and reporting that give the team visibility into what works
  • A smooth operational flow that the internal team can own and scale

printIQ emerged stronger, more stable, and better prepared for long-term growth. Their strengthened foundation supported a smooth and successful sale to Banyan Software shortly after the engagement ended.

Why It Matters

The Bigger Win

This case is not just about fast revenue. It is about stability, clarity, and strengthened operations during one of the most high-pressure moments in a company’s lifecycle.

printIQ gained the structure they needed, the visibility they lacked, and the ability to move through an acquisition with greater confidence and control.

They did not only generate opportunities.
They gained a system they can trust.
They created operational clarity that protects growth.
They built a foundation that supports long-term success.

What This Means for You

If your company delivers exceptional value but faces leadership gaps, stalled momentum, or missing systems, the printIQ story proves what is possible.

You do not need more effort.
You need clarity and structure.

You do not need to pause progress during disruption.
You need a plan that restores momentum quickly.

You do not need uncertainty.
You need systems that keep you moving forward with confidence.

With the right support, you can turn a critical moment into your strongest advantage.
Just like printIQ did.