The Impact
Key Wins at a Glance
The Challenge
MCS Midwest is one of the nation’s largest mobile container repair and compactor service companies. With over 130 years of combined waste industry expertise, the company provides a comprehensive range of solutions, including container and compactor repair, installation, and custom welding services.
MCS Midwest faced several challenges in achieving their growth goals:
- Outdated Website: Their existing website did not effectively showcase their expertise, services, or capabilities, limiting their ability to attract leads and inquiries.
- Revenue Growth Goals: They needed to achieve significant revenue growth within a short timeframe without increasing marketing spend.
- Limited Credibility: As a business in the waste industry, a “dirty business”, MCS Midwest needed to present themselves professionally to appeal to professional clients and decision-makers.
- Building Professionalism: To effectively sell their services to professionals, they required a more polished and credible online presence.
The Solution
Rockstarr & Moon partnered with MCS Midwest to develop and execute a targeted digital strategy to enhance their professionalism, credibility, and engagement with their ideal audience.
Website Optimization:
- Crafted a new website tailored to attract MCS Midwest’s ideal customers, such as property managers and professional business managers.
- Designed the site to reflect the company’s core values while providing informative details on its offerings, resulting in an engaging, visually appealing platform.
SEO Strategy:
- Provided SEO guidance to improve search engine rankings, making the website more readily discoverable by potential customers.
- The result: Over 300 organic keywords ranked with 25 keywords on Page 1
Email Campaigns:
- Created targeted email campaigns for different audience segments to build and nurture the customer base.
Social Media and Brand Presence:
- Took control of their LinkedIn page, setting up a professional profile to establish credibility.
- Created and optimized a Google My Business listing to enhance their local search presence and online brand image.
The Results
The Bottom Line
Rockstarr & Moon’s strategic partnership with MCS Midwest transformed their online presence, enabling them to showcase their expertise and attract their ideal clients. By optimizing their website, implementing SEO strategies, launching targeted email campaigns, and enhancing their social media presence, MCS Midwest achieved significant revenue growth and established a professional image that resonates with their audience. This case highlights the impact of a cohesive digital strategy in driving measurable growth and credibility in the waste industry.
- Revenue Growth: MCS Midwest achieved a 27% increase in revenue within four months of launching the new strategy.
- Improved Credibility: The redesigned website and enhanced digital presence provided a polished, professional look that resonated with their ideal clients.
- Enhanced Online Visibility: SEO guidance and a Google Business listing increased search engine rankings and local visibility.
- Targeted Engagement: Email campaigns and a professional LinkedIn presence helped attract and connect with property managers and business professionals.