printIQ lost its marketing lead without warning, with more than 10 deliverables due. Within three months, the company had $395,000 in new sales opportunities and a marketing function ready to hand to its next team.
Overview
printIQ is a global print management software company. Its MIS and workflow platform runs the operations of commercial printers, and the company has a long record of strong results for its customers. Rachel Davis is printIQ's COO.
printIQ had the product and the customer results. When the marketing lead left unexpectedly, the company needed someone who could step in the same week, make decisions, and keep everything moving. printIQ partnered with Rockstarr & Moon to do exactly that.
The Challenge
No Marketing Leadership at the Worst Possible Time
The marketing lead left without warning. Overnight, printIQ had no marketing leadership and no continuity.
The work did not pause. More than 10 time-sensitive deliverables were due within 10 days.
The underlying problems were bigger than the deadline. The sales pipeline had stalled. Messaging was unclear across printIQ's markets. There were no systems, no reporting, and no visibility into what marketing was producing. Leadership could not see which efforts were working, and the sales team did not have the materials it needed to close.
The Impact
Key Wins at a Glance
The Solution: Stabilize, Deliver, Then Build the System
printIQ brought a strong product and a record of customer results. To that it added leadership, speed, and a marketing system the company could keep.
Stabilized Marketing Leadership Immediately
The first job was direction. printIQ restored marketing leadership right away, bringing in interim marketing leadership with Rockstarr & Moon, so the company had someone making decisions, setting priorities, and keeping work moving. The company kept its continuity through the transition.
Delivered the Critical Campaigns and Assets First
The deadlines came before the strategy. printIQ completed more than 10 high-priority deliverables in the first two weeks, so nothing due slipped through the leadership gap.
Refined the Messaging and Targeting
printIQ sharpened its ideal customer profile and built messaging specific to North America. The sales team and the market heard one clear story about what printIQ does and who it serves.
Built a Full-Funnel Marketing System
With the urgent work handled, printIQ built the system underneath it. A full-funnel program now attracts the right prospects, nurtures them, and converts them, so pipeline comes from a repeatable process.
Enabled the Sales Team
Sales needed tools to close. printIQ built decks, case studies, and conversion scripts that put its customer results in front of buyers at the moments that decide a deal.
Installed Reporting and Prepared the Handoff
printIQ set up dashboards and KPI tracking so leadership could see what marketing produced and what it returned. Then the company prepared its internal team for a smooth handoff, so the incoming team could keep running at full speed from its first day.
The Results
Pipeline Restored, Function Rebuilt
The first two weeks were about the work already due. printIQ completed more than 10 high-priority deliverables in that window.
Within about three months, the work showed up in the pipeline. printIQ generated $395,000 in new sales opportunities, from a pipeline that had stalled before interim leadership stepped in.
By the end of the engagement, printIQ had a fully rebuilt marketing function. Clear North America messaging was in place. The sales team had an enablement system. Reporting connected marketing activity to revenue. The internal team had a foundation it could run with.
The work continued for a full year. Rachel Davis described it in her own words: "Our company has been working with Rockstarr & Moon for twelve months and our sales & marketing has taken off. Rachel has an amazing well-rounded skill set, she jumps from strategy to operations depending on our needs. She helped us define a strategy & vision, whilst executing on our day-to-day initiatives."
Before and After
From Leadership Gap to a Function Ready to Hand Off
Before
- No marketing leader, without warning
- More than 10 time-sensitive deliverables due within 10 days
- A stalled sales pipeline
- Unclear messaging across markets
- No systems, reporting, or visibility into marketing performance
After
- $395,000 in new sales opportunities within three months
- 10+ high-priority deliverables completed in the first two weeks
- Clear North America messaging and a sharper ideal customer profile
- A sales enablement system with decks, case studies, and conversion scripts
- Dashboards that link marketing to revenue, and an internal team ready to take over
I have never worked with someone who can execute so much in such a short time.
Why It Matters
The Bigger Win
The $395,000 was the fast result. The lasting one was a marketing function that kept running after the engagement ended.
printIQ came out of the engagement with clear messaging, a working funnel, an equipped sales team, and reporting that showed what marketing returned. It no longer depended on one person to keep marketing running. printIQ was later acquired by Banyan Software.
What This Means for You
Marketing leaders leave. Sometimes they leave in the middle of a launch or your busiest quarter. If your marketing lives in one person's head, that departure stops everything.
printIQ is proof that the gap can become the moment you build the system: deliver what is due, fix the message, and leave behind a function that runs without any one person holding it together.