From Marketing Gap to $395,000 in 30 Days

How printIQ Rapidly Recovered Momentum and Built a Lead Engine

With rapid intervention, strategic systems, and a seamless handoff, printIQ generated nearly $400K in opportunities while stabilizing operations during a leadership gap.

Overview

printIQ is a global leader in print software and services, serving print houses and enterprises with platform solutions that streamline production. When their North American marketing lead unexpectedly departed—amidst an active acquisition process—printIQ faced a critical void. Dozens of deadlines loomed, and their ability to maintain momentum was at stake.

They engaged Rockstarr & Moon to step in quickly, stabilize their marketing operations, execute priority initiatives, and build systems that would outlast the transition. The mission: deliver results in the short term and hand over a self-sustaining growth engine.

Impact

$395,000 in new sales opportunities generated in 30 days

Rapid execution of 10 critical marketing projects

Enhanced brand presence through multi-channel ad campaigns

Full lead generation systems implemented, delivering qualified calls to sales

Sales team equipped with compelling enablement materials

Strategic KPIs and reporting introduced

Seamless transition of responsibilities to the new internal marketing team

I highly recommend Rachel and her team at Rockstarr & Moon. They are professional, have a quick response time, and have amazing customer service!

Our company has been working with Rockstarr & Moon for twelve months, and our sales & marketing has taken off. Rachel has an amazing well-rounded skill set; she jumps from strategy to operations depending on our needs. She helped us define a strategy & vision whilst executing on our day-to-day initiatives.

I have never worked with someone that can execute so much in such a short space of time. I love working with Rachel, her energy and drive is contagious. I feel like I can take on the world when I get off a call with her.

Rachel Davis

COO, printIQ

Challenge

printIQ faced urgent internal disruption and risk during a sensitive transition period.

Leadership Vacancy Under Pressure

With their marketing lead suddenly gone, printIQ was left without the capacity to execute dozens of critical projects and campaigns already in flight.

High-Stakes Deadlines

More than 10 priority deliverables were due in the next week and a half. Delay or failure would threaten revenue, credibility, and internal morale.

Acquisition Uncertainty

Amid acquisition talks, printIQ needed to maintain visibility, momentum, and operational integrity—not appear weak or stalled.

Resource and Capability Gap

Internally, there was no immediate team to carry the load. printIQ lacked bandwidth and strategic infrastructure to lead marketing efforts with consistency.

Solution

Rockstarr & Moon moved in as an interim marketing engine: stabilizing operations, delivering priority work, and building long-term systems.

Rapid Execution and Prioritization: We triaged the backlog of projects, prioritized what would move the needle, and delivered critical deliverables within the tight window.

Brand & Ad Campaigns: We launched multi-platform advertising that elevated awareness in North America, defined Ideal Customer Profiles (ICPs), and clarified messaging.

Lead Generation Systems: We designed and deployed robust systems to attract, nurture, and convert prospects, including journeys tailored to both new and existing customers.

Sales Enablement: Created sales decks, case studies, and other materials aligned to the messaging so the sales team could close more confidently.

Strategic Metrics & KPIs: We introduced measurement frameworks and dashboards—setting clear goals and tracking progress rigorously.

Seamless Handoff and Transition: While printIQ hired a new marketing team, Rockstarr & Moon supported the transition, transferring processes, systems, and institutional knowledge so the internal team could hit the ground running.

I had the pleasure to work with Rachel & Jon at Rockstar & Moon. They worked with our entire team on our rebranding campaign. They increased our exposure in the marketplace and grew our customer base.

If you are looking for a company to work hand in hand with you to grow your business exponentially, reach out to Rockstar & Moon. You will not be disappointed.

Richard Schlatterbeck

Former Global Sales Director, printIQ

Results

The intervention had immediate and lasting impact. In just 30 days, printIQ generated $395,000 in new sales opportunities, proving the efficacy of the rapid approach. Over the same period, the team executed more than ten high-priority projects without missing any deadlines.

Their brand visibility increased across the North American market through targeted ads. The lead generation systems delivered qualified engagement and pipeline for the sales team to act on. Sales enablement content elevated the team’s ability to convert conversations into deals. With strategic KPIs in place, printIQ gained clarity and accountability in marketing. Finally, when the internal marketing team came on board, the handoff was smooth and empowered continuity rather than disruption.

Before: A leadership vacuum, backlogged projects, weak lead systems, and no measurement.

After: A stabilized marketing engine, clear systems, measurable growth, and a full transition to internal capabilities.

Conclusion

printIQ’s transformation is a testament to how decisive action, structure, and partnership can close critical gaps and restore momentum. Rockstarr & Moon didn’t just act as a stopgap—they delivered lasting infrastructure, sales alignment, and a clear path forward. printIQ emerged from a vulnerable moment stronger, with renewed capacity and a solid foundation for growth.

Facing a gap, transition, or capacity challenge? Let us be your growth backstop. Book a call today.