Rapid Marketing Intervention Generates $395,000 in Opportunities for printIQ in 30 Days

Client: printIQ

I highly recommend Rachel and her team at Rockstarr & Moon. They are professional, have a quick response time, and have amazing customer service!

Our company has been working with Rockstarr & Moon for twelve months, and our sales & marketing has taken off. Rachel has an amazing well-rounded skill set; she jumps from strategy to operations depending on our needs. She helped us define a strategy & vision whilst executing on our day-to-day initiatives.

I have never worked with someone that can execute so much in such a short space of time. I love working with Rachel, her energy and drive is contagious. I feel like I can take on the world when I get off a call with her.

Rachel Davis

COO, printIQ

30 Day Cold Outreach Results

$395,000

Opportunities Generated

printIQ

Key Results

  • Rapid Execution: We prioritized and executed a backlog of critical projects, ensuring no deadlines were missed.
  • Enhanced Brand Presence: Our ad campaigns and marketing strategies significantly raised printIQ’s brand awareness in North America.
  • Lead Generation Systems: Implemented robust systems to generate and nurture leads, driving engagement and sales team calls.
  • Sales Enablement: Equipped the sales team with compelling materials that enhanced their ability to close deals.
  • Strategic Metrics and KPIs: Introduced measurable metrics and KPIs for the first time, setting a clear path towards achieving business goals.
  • Seamless Handoff: Successfully transitioned all responsibilities to printIQ’s new marketing team, providing them with a well-oiled machine ready for sustained growth.

Challenge

printIQ, a global leader in printing software and services, faced an overwhelming challenge when their marketing lead unexpectedly departed:

  • High-Priority Deadlines: With 10 critical projects due within a week and a half, plus a backlog of tasks, the company risked missing essential deadlines.
  • Operational Instability: In the midst of an acquisition process, printIQ needed to maintain operational stability and brand strength during a highly sensitive period.
  • Resource Gaps: Lacking a marketing lead and internal capacity, printIQ needed external expertise to manage their marketing operations and deliver results quickly.

These challenges put their North American market launch and ongoing success in jeopardy, requiring immediate intervention.

I had the pleasure to work with Rachel & Jon at Rockstar & Moon. They worked with our entire team on our rebranding campaign. They increased our exposure in the marketplace and grew our customer base. If you are looking for a company to work hand in hand with you to grow your business exponentially, reach out to Rockstar & Moon. You will not be disappointed.

Richard Schlatterbeck

Global Sales Director, PrintIQ

Rockstarr Solution

Rockstarr & Moon stepped in with a comprehensive approach, stabilizing and enhancing printIQ’s marketing operations while ensuring no deadlines were missed.

Rapid Execution:

  • Prioritized the workload and executed critical projects within a week, meeting all deliverable deadlines.
  • Provided swift, strategic execution that allowed printIQ to maintain momentum during a critical period.

Ad Campaigns and Marketing Strategy:

  • Launched compelling ad campaigns across multiple platforms, boosting brand awareness in the North American market.
  • Developed targeted marketing strategies to identify Ideal Customer Profiles, craft Platinum Messaging, and define the customer journey.

Lead Generation Systems:

  • Designed and implemented robust systems to generate and nurture leads, driving engagement and calls for the sales team.
  • Kept existing customers engaged while attracting new prospects.

Sales Enablement:

  • Created impactful Sales Enablement Materials, including sales decks and case studies, to showcase printIQ’s Value Proposition and support the sales team.

Metrics and KPIs:

  • Introduced strategic metrics and Key Performance Indicators (KPIs) for the first time, providing printIQ with clear goals and measurable success benchmarks.

Seamless Transition:

  • Supported printIQ during the hiring process for their new marketing team, ensuring a smooth handoff of all strategies, processes, and deliverables.
  • Provided guidance on a rebrand and handed over a well-structured marketing operation ready for continued success.

The Bottom Line

Rockstarr & Moon’s rapid response and strategic execution stabilized printIQ during a critical period, ensuring they maintained operational momentum and successfully launched into the North American market. By addressing immediate needs, implementing strategic systems, and supporting a seamless transition, we empowered printIQ to overcome challenges and achieve measurable growth. This case demonstrates the impact of an agile and comprehensive approach during moments of organizational change.

  • Rapid Execution: Successfully completed a backlog of critical projects, ensuring no missed deadlines.
  • Enhanced Brand Presence: Ad campaigns and marketing strategies significantly increased printIQ’s visibility in the North American market.
  • Lead Generation Systems: Implemented systems that drove engagement and generated qualified leads for the sales team.
  • Empowered Sales Team: Delivered compelling materials that enhanced the sales team’s ability to close deals effectively.
  • Strategic Metrics: Introduced measurable KPIs, setting a clear path for achieving business goals.
  • Seamless Handoff: Transitioned responsibilities to printIQ’s new marketing team, equipping them with a solid foundation for sustained growth.

Deliverables

Advertising: Ad Creation, Copy Creation
Platinum Messaging
Cold Outreach
Marketing Strategy
Sales Enablement Materials: Sales Decks, Case Studies
Social Media Marketing
Website Updates