Knowing your target market is essential to a thriving business. But how do you figure out who your target market is? And once you know, how do you create a strategy around it? There’s no one-size-fits-all answer to identifying your business’ target market....
When most people think about the keys to success in business, they think about things like a well-defined niche, good marketing, and effective branding. While these are important, research is often overlooked and is one of the most critical factors to success,...
Did you know that women own nearly one-third of all companies in the United States? That’s a lot of businesses, and it’s only growing! But as any woman who has ventured into entrepreneurship knows, there are -interesting- challenges we face along the way....
1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed. It shouldn’t be complex or drawn out. As your business grows, your why will...
Starting a business can be exciting, inspiring, and frustrating all rolled into one. To help you stay motivated, here are the top 20 must-read quotes for starting a business. “A big business starts small.” -Sir Richard Branson “You don’t build a business, you build...
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