Company: Blendtec What sparked our interest: Blendtec sells mills, mixers, accessories, and mainly, blenders. Their success with influencer and content marketing led us to choose them as their strategy has proven to break through a massive barrier for marketers: how...
Company: Dollar Shave Club What sparked our interest: Dollar Shave Club, a company that delivers razors and personal grooming products by mail, caught our attention due to its impressive viral marketing approach. Instead of taking the traditional route, the...
Marketing is essential to any business but requires more than just selling a product or service. It’s about telling a story, engaging with customers, and building a connection beyond the transaction. In today’s competitive world, companies need to go that...
As a small business owner, keeping up with all the competing brands in your industry can be difficult. To ensure your brand stands out, you must create an Ideal Client Profile to help you identify and target the right audience for your business. Establishing an Ideal...
Crafting a Message That Resonates With Your Audience In successful marketing efforts, crafting a message that resonates with your target audience is key. It’s not enough to simply put out a generic message and hope it sticks with everyone who comes across it....
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